#WomensMonth

Most Read

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    It is with profound sadness that we share the news that Molefi Thulo has passed away. This ever humble, always inspirational human will leave a massive hole in the industry that he loved so much, and to which he gave so much.
  • ADNA launches in Cape Town
    Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
  • Nestlé Cremora remakes iconic 'it's not inside, it's on top' ad
    Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
  • Telkom announces a new CEO
    Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
  • #MarketingMasterminds: Saatchi & Saatchi creative director Stephanie Symonds on the nostalgia of Stimorol Retro
    This month's Marketing Mastermind is Stephanie Symonds, Saatchi & Saatchi creative director. She discusses Stimorol Retro. Issued by Facebook
  • Homegrown battery manufacturer secures R20m investment
    Boost for local champion bringing innovative, local and trusted battery storage solutions for African energy needs
    Issued by Edge Growth
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Spring beam

Social media is packed full of helpful and profound insights, often wrapped around gorgeous people who smile as if cares have passed them by. From Instagram to Facebook, a 10-minute swipe will offer you all the wisdom you need to live a conscious, mindful, kale-filled life.
Image credit: AJ on Unsplash.

If only human beings could live their feeds. But we can’t. And we shouldn’t.

Because it is the hardship and the sorrow that define our ability to recognise the joy and the success, and the admin and tax returns still have to be done, no matter how important it is to live today as if it were your last.

As spring emerges after a cold, hard winter, now is the perfect time to take stock of where you are and to look forward to what September can offer.

It is time to put, as they say, some spring in your step.

Be positive


Optimism and positivity are not impossible goals that only a few achieve. Anyone can become an optimist and look at life with positivity, you just have to learn how.

It’s not simple and doesn’t require early mornings – or kale – it asks that you focus on what optimism and positivity mean to you and then that you steadfastly focus on these goals through both the good and the bad times.

You need realistic and relevant tools that help you to embed a positive mindset into your daily life.

The influence of drag

Advertising agency HaveYouHeard's Brett Rogers, unpacks the phenomenon of drag and its profound and important impact on various aspects of culture, concept, business and commerce...

By Brett Rogers 2 Jul 2019


The truth is that everybody wants to rise with confidence and become an optimist. Health research shows that optimistic people live longer, have happier relationships, make more money and, generally, enjoy life a lot more.

These are goals that everyone would like to achieve and this spring you are about to do it following some very simple steps.

First, own the fact that there’s no secret formula or magic drink. Optimism, positivity and happiness are hard-won. You need to build up personal resilience, recognising the moments when pessimism or negativity are taking hold and refusing to allow them a part in your life.


Of course, you’re allowed to feel bleak or have a bad day, that’s the wonder of life, but instead of letting a big piece of bad news shape your mindset, you need to learn how to shape it to your life.

Consider a moment when you took a negative experience or moment and you changed your approach through your thought processes. What did you do? Focus on these and repeat them – you’re setting the foundations for a positive future.

Another great trick is to think about the time of day when you feel as if the future is filled with infinite possibility when your heart soars at the idea of ‘what if’. For some people that could be in the morning, for others it could be at night or perhaps when they’re driving.

Those moments are the ones you should catch hold of and use to bolster your mood and open yourself up to opportunity. Let it knock, then answer the door.

Celebrate yourself


Everyone has something that they are good at. You may have heard your mom whisper that you are a genius in your ear or proudly announce it at dinner. Perhaps a colleague noticed something you did – a sketch, a proposal, a team leadership achievement.

#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign

Ackermans' latest Valentine's Day campaign, 'I Am Me' (#IAmMe) was conceptualised and produced in partnership with the retailer's lead creative agency 99c and is calling on South African women to celebrate their true selves and each other...

7 Feb 2019


You should be proud of this part of you. So often people are taught to downplay their gifts. Don’t. Own it, nurture it, give it a chance to grow. You never know where it will take you from the moment you plant it this spring to when you look back next winter.

The only thing you know for sure is that if you don’t nurture it, then it will stay the same. Out of nothing, grows nothing.

It is far easier to reject the idea of positivity and optimism, especially if your life isn’t the humdrum of daily problems and challenges. What if you have cancer, or someone you love is dying?

Don't be so hard on yourself, South Africa

We as South Africans can be pretty tough on ourselves...

By Gareth Grant 24 Jul 2019


Finding positivity in this can feel an insurmountable task. But if you can look for the joy in each good thing and allow those to grow around you, over the pain and the difficulties, then you are building a storehouse of positivity and humour and courage that will allow you to stand firm in the hardest of times.

This spring, don’t clean your house or your garden. Give time to your inner optimist and let the opportunity to be positive grow. In a year, you will have built something that you can use when times get cold, tough and dark.

About Howard Feldman

Howard Feldman is one of SA's leading entrepreneurs and Head of Marketing & People at Synthesis. His experience is global and extensive, spanning more than 20 years of working as a businessman, philanthropist and social commentator. Feldman was the chairperson of the Board of the South African Jewish Report, the only weekly Jewish newspaper in Africa, and he is a global keynote speaker, business strategist, author and morning drive show host.
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