Millward Brown South Africa announces the top 10 Best Liked Ads for Q3 and Q4 2014
Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. Click on the ad to view the TVC...
| RANK | Q3 2014 | CREATIVE AGENCY |
| 1 | Cadbury: Triplets | Ogilvy & Mather Johannesburg and Velocity Films |
| 2 | BMW: M4 Coupe, Aircraft Carrier | Cundari Toronto |
| 3 | Telkom: Birth Nightmare | DDB South Africa |
| 4 | Vodacom: Uninterrupted Entertainment | Ireland/Davenport |
| 5 | Lays Chips: Airport | BBDO Mexico |
| 6 | OLX: Boxing - Reach more buyers on OLX | Studio Zoo |
| 7 | Red Bull: Shark | Kastner & Partners London |
| 8 | Spur: Romance | The Haas Collective |
| 9 | OLX: Big or Small | Studio Zoo |
| 10 | Vodacom: Mpesa, Assembly Plant | Ireland/Davenport |
| RANK | Q4 2014 | CREATIVE AGENCY |
| 1 | Coca-Cola: Share a Coke and a smile with Bobby | FCB Johannesburg |
| 2 | Telkom: Sunshine Playgroup | DDB South Africa |
| 3 | Telkom: Cribs | DDB South Africa |
| 4 | Engen and Wimpy: Happy Song | FCB Cape Town |
| 5 | McCain: Slap Chips, The Traditional Way | Joe Public Johannesburg |
| 6 | BMW: Happy End | Interone Germany |
| 7 | Listerine : Half job | JWT |
| 8 | Savanna Dry: Angry Lemon | FCB Cape Town |
| 9 | KFC: Khuli Chana and The Streetwise 3 | Ogilvy & Mather Johannesburg |
| 10 | Toyota: Hilux , Legend 45 | FCB Johannesburg |
Click here to view the PDF of the list.
Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on Adtrack please contact moc.nworbdrawllim@ewahs.ellezil
Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.
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