New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others.
Being open, authentic and transparent about the organisation is the new norm
From global giant to startup, every company website has an About Us page. Revisiting this vital ‘About Us’ content can be a starting point in ensuring core company information and values remain relevant or the reevaluation of how they may have shifted due to changing market conditions since they were first written.
Why is vision important?
According to Forbes, “Employees who find their company’s vision to be meaningful have average engagement scores of 68%, while the average for those who don’t is down around 18% – a sizeable difference! Interact-intranet.com
Cleverism.com states: “By creating a vision statement, you are boosting the long-term success of the organization through better strategic planning. You define the values and the guiding objectives for the business, making it easier to plan future actions. But you are also improving the bottom line because you align the business’ processes with the vision and you inspire your employees and stakeholders to subscribe to your vision... get to the heart of what it is your business does”.
How a Biz Press Office can clarify vision inside and out
The “glass box” nature of a Biz Press Office offers a shop window, which effectively communicates corporate vision both internally and outwards to external prospects and stakeholders. These vision statements can be core to your company’s content strategy.
“About 70% of workers don’t understand company’s vision at all. Not only is this bad for engagement but if an employee doesn’t understand the company vision, they likely don’t understand specific goals either. This makes it nigh on impossible to align their work with overall strategy.” Interact-intranet.com
Bizcommunity’s multi-industry B2B environment provides front-page distribution for branded content ensuring the window on your organisation’s reputation stays polished and relevant, allowing it to embrace the new trends in business transparency and authenticity. Seven-day website front page, newsletter and mobile exposure across 19 industries in Africa is just the start of the journey for company news on Biz.
With a vision statement, you are saying, “this is where we want to be, this is what you deserve to create”. Cleverism.com
Your company thought leadership, opinion, white papers, branded content and event news distributed to our 490,000 readers, offer a vital window into the intellectual capital of our region for local, global and pan-African audiences.
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