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Digital Kungfu builds cost-effective solution to help SMEs grow market share

During recessions, businesses slash marketing budgets. Digital Kungfu has launched its Go To Market Suite to help SMEs grow their total share of voice while larger competitors are falling silent...

Issued by Digital Kungfu 1 day ago

The evolution of the billboard - a look at the growth of digital billboards in South Africa

Increasing numbers of out of home (OOH) media owners entered the category, resulting over time in an explosion of digital billboards being erected across a number of major South African cities...

By Jacques du Preez, Issued by Provantage Media Group 2 days ago

Brave Group enters the media Arena with Sowetan and Business Day wins

Brave Group is thrilled to announce its appointment as the principal advertising and creativity agency for two leading Arena Holdings dailies, The Sowetan and Business Day...

Issued by The Brave Group 2 days ago

One voice can make a difference

At R-Squared, we are leading the move to integrate experts from every field into one powerful orchestra that gets brands the maximum reach and the maximum impact...

By Stephane Rogovsky, Issued by R-Squared SA 2 days ago

How we have used gamification in Mediology

With the advent of lockdown in South Africa, we have seen several changes in user behaviour. Gaming, for one, has become a major adoption due to physical confinements as a form of pastime and escapism...

By Carl Ungerer, Issued by Mediology 3 days ago

Digital Kungfu's CRM Zen reveals the state of customer relationships for technology businesses

Technology businesses that can increase customer retention and decrease churn will significantly increase their profit margins...

Issued by Digital Kungfu 3 days ago

The rise of the consulting agency

The way organisations operate has shifted considerably in the wake of the Covid-19 outbreak. While much still seems uncertain, the key to surviving - and thriving - is based on the speed, tenacity and dexterity with which businesses need to adapt...

By Keshia Patchiappen 3 days ago

AAA launches The Ad Room to identify scholars with a passion for marketing and advertising

Talented scholars are being challenged by AAA to demonstrate their potential to become game-changers in the advertising and marketing world...

3 days ago

SA Digital CX Report: The R1bn lesson in customer advocacy

The results of the 2020 South African Digital Customer Experience (CX) Report reveals that brands need to adopt new strategies to engage, acquire and retain their customers...

3 days ago

Exploring the heartbeat of a nation through the lens of behaviour groups

Brand South Africa annually embarks on a domestic perceptions research project to explore, probe and identify the plethora of these thoughts on 'being South African'...

Issued by Brand South Africa 1 Jul 2020

A new organisational structure for a new era

What the Covid-19 pandemic and subsequent lockdown has highlighted is the need for businesses to transform digitally. Ironically, BMi Research had embarked on a journey of organisational redesign prior to the onset of the pandemic...

By Kevin Kruger, Issued by BMi Research 1 Jul 2020

#YouthMonth: Creating an inclusive industry where youth can thrive

This Youth Month, the country celebrated the 44th anniversary of the June 16th uprising. However, we still suffer from massive youth unemployment and not enough meaningful economic participation for young people...

By Neo Makhele, Issued by Ogilvy South Africa 1 Jul 2020

Tractor Outdoor and UrbanSigns now a fully formed partnership

UrbanSigns has combined with Tractor Outdoor to form Urbantrac - which will be run and operate exclusively under the Tractor Media umbrella...

Issued by Tractor Outdoor 1 Jul 2020

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