New press offices

The Brave Group has opened a press office on!

The Brave Group is an assembly of specialist marketing and communication companies that work independently or as a group to guide clients towards more interesting, braver solutions to business challenges.

The digital headaches of a franchise marketing team

JG Bezuidenhout has compiled a list of my top 5 tools that can help control and regulate franchisees marketing with minimum friction...

By JG Bezuidenhout 7 hours ago

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d

The 2019 Nedbank IMC Conference's agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019...

Issued by IMC Conference 10 hours ago

IAB SA launches insight series, in partnership with Meltwater and The Radisson Hotel Group

The IAB SA has launched an exciting new series of strategically aligned events for the digital industry. Held in partnership with Meltwater and The Radisson Hotel Group, the series will give the industry smart, actionable and meaningful insights...

Issued by IAB SA 11 hours ago

Digital Marketing Conference held in Sandton and Cape Town

The Digital Marketing Conference (DMC) will be held in Johannesburg on 26-27 February 2019 at the Maslow Hotel and in Cape Town on 6-7 March 2019 at Radisson Blu Hotel Waterfront...

Issued by Event Partners 11 hours ago

The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 1 day ago

McDonald's Tunnel of Lovin'

In celebration of Valentine's Day, the Tunnel of Lovin' was built around the drive-thru at the McDonald's Southgate...

Issued by Pacinamix 15 Feb 2019

PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

Forget macro, micro or nano, 2019 is the year of 'internal-influence'

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

By Mike Sharman 13 Feb 2019

Indoor LED marketing displays

Decreasing costs, better quality hardware and changes in customer expectations are driving change in the retail environment. Also, marketers want more! More flexibility, and more client engagement...

Issued by One Digital Media 13 Feb 2019

The reason 50% of B2B buyers will be more likely to purchase your product

In the technology space, it's easy to get lost in the clutter. If you can demonstrate real value by telling your story however, B2B buyers will be 50% more likely to purchase from you...

By Matt Brown, Issued by Digital Kungfu 12 Feb 2019

Capture and captivate with cellphone videos

Learn how to create high-impact videos using the tools you already have to tell the stories you want to share with this course from Content Lounge and Mycelium Media Collaborators, taking place from 5-7 March 2019...

Issued by Content Lounge 12 Feb 2019

Marketing Matterz has exciting news!

Marketing Matterz has been internationally shortlisted for the Interactive Marketing Awards...

Issued by Eskilz College 12 Feb 2019

Assessing marketing for business relevance

Two different Forrester reports published in 2018 ring the alarm bells for branding, communications and traditional advertising agencies...

By Jonathan Houston, Issued by HKLM 12 Feb 2019

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