Getting emotional with print marketing

Interactivity certainly adds an interesting and potentially effective dimension to marketing, but perhaps it's simply a 21st century expression of a much older marketing truth: Emotion Sells...

By James de Waal, Issued by Canon SA 18 minutes ago

Marketing SA Inc

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...

By Howard Feldman 23 hours ago

Justine Drake's recipe for award-winning content

Fresh from New York City with a Pearl Award under her arm (The Content Council's Content Director of the Year award, no less), John Brown Media South Africa's head of content and editor of Fresh Living magazine, Justine Drake, shares her five-ingredient recipe for creating successful content...

Issued by Dentsu Aegis Network 1 day ago

The digital headaches of a franchise marketing team

JG Bezuidenhout has compiled a list of my top 5 tools that can help control and regulate franchisees marketing with minimum friction...

By JG Bezuidenhout 1 day ago

Q&A w/ Jacquin Botha: Stay curious. Stay hungry. Stay winning!

Jacquin Botha is a man who wears many hats (literally and figuratively), including that of creative director, art director, designer and well-known fashion/commercial photographer. Here he chats to us about his journey thus far, the state of the advertising industry, what makes award-winning work and what is next for him looking forward...

By Juanita Pienaar 1 day ago

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d

The 2019 Nedbank IMC Conference's agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019...

Issued by IMC Conference 1 day ago

IAB SA launches insight series, in partnership with Meltwater and The Radisson Hotel Group

The IAB SA has launched an exciting new series of strategically aligned events for the digital industry. Held in partnership with Meltwater and The Radisson Hotel Group, the series will give the industry smart, actionable and meaningful insights...

Issued by IAB SA 2 days ago

Digital Marketing Conference held in Sandton and Cape Town

The Digital Marketing Conference (DMC) will be held in Johannesburg on 26-27 February 2019 at the Maslow Hotel and in Cape Town on 6-7 March 2019 at Radisson Blu Hotel Waterfront...

Issued by Event Partners 2 days ago

The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 2 days ago

McDonald's Tunnel of Lovin'

In celebration of Valentine's Day, the Tunnel of Lovin' was built around the drive-thru at the McDonald's Southgate...

Issued by Pacinamix 15 Feb 2019

PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

Forget macro, micro or nano, 2019 is the year of 'internal-influence'

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

By Mike Sharman 13 Feb 2019

Indoor LED marketing displays

Decreasing costs, better quality hardware and changes in customer expectations are driving change in the retail environment. Also, marketers want more! More flexibility, and more client engagement...

Issued by One Digital Media 13 Feb 2019

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