Nadia Boersch is director of the Global Woman Club Vienna, and CEO of Brandalytical, having successfully launched and relaunched more than 15 global brands over the span of her career. Little wonder that she's since come up with her own 'brandalytical' formula. Read on for her keys to success when big bang branding and relaunching a brand...
Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...
Fresh from New York City with a Pearl Award under her arm (The Content Council's Content Director of the Year award, no less), John Brown Media South Africa's head of content and editor of Fresh Living magazine, Justine Drake, shares her five-ingredient recipe for creating successful content...
Dentsu Aegis Network 1 day ago
JG Bezuidenhout has compiled a list of my top 5 tools that can help control and regulate franchisees marketing with minimum friction...
JG Bezuidenhout 1 day ago
Jacquin Botha is a man who wears many hats (literally and figuratively), including that of creative director, art director, designer and well-known fashion/commercial photographer. Here he chats to us about his journey thus far, the state of the advertising industry, what makes award-winning work and what is next for him looking forward...
Juanita Pienaar 1 day ago
The 2019 Nedbank IMC Conference's agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019...
IMC Conference 1 day ago
The IAB SA has launched an exciting new series of strategically aligned events for the digital industry. Held in partnership with Meltwater and The Radisson Hotel Group, the series will give the industry smart, actionable and meaningful insights...
IAB SA 2 days ago
The Digital Marketing Conference (DMC) will be held in Johannesburg on 26-27 February 2019 at the Maslow Hotel and in Cape Town on 6-7 March 2019 at Radisson Blu Hotel Waterfront...
Event Partners 2 days ago
There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...
Quinn Lubbe 2 days ago
The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...
Mike Sharman 13 Feb 2019
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