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How we have used gamification in Mediology

With the advent of lockdown in South Africa, we have seen several changes in user behaviour. Gaming, for one, has become a major adoption due to physical confinements as a form of pastime and escapism...

By Carl Ungerer, Issued by Mediology 10 hours ago

Digital Kungfu's CRM Zen reveals the state of customer relationships for technology businesses

Technology businesses that can increase customer retention and decrease churn will significantly increase their profit margins...

Issued by Digital Kungfu 11 hours ago

AAA launches The Ad Room to identify scholars with a passion for marketing and advertising

Talented scholars are being challenged by AAA to demonstrate their potential to become game-changers in the advertising and marketing world...

1 day ago

SA Digital CX Report: The R1bn lesson in customer advocacy

The results of the 2020 South African Digital Customer Experience (CX) Report reveals that brands need to adopt new strategies to engage, acquire and retain their customers...

1 day ago

Exploring the heartbeat of a nation through the lens of behaviour groups

Brand South Africa annually embarks on a domestic perceptions research project to explore, probe and identify the plethora of these thoughts on 'being South African'...

Issued by Brand South Africa 1 day ago

A new organisational structure for a new era

What the Covid-19 pandemic and subsequent lockdown has highlighted is the need for businesses to transform digitally. Ironically, BMi Research had embarked on a journey of organisational redesign prior to the onset of the pandemic...

By Kevin Kruger, Issued by BMi Research 1 day ago

#YouthMonth: Creating an inclusive industry where youth can thrive

This Youth Month, the country celebrated the 44th anniversary of the June 16th uprising. However, we still suffer from massive youth unemployment and not enough meaningful economic participation for young people...

By Neo Makhele, Issued by Ogilvy South Africa 1 day ago

Tractor Outdoor and UrbanSigns now a fully formed partnership

UrbanSigns has combined with Tractor Outdoor to form Urbantrac - which will be run and operate exclusively under the Tractor Media umbrella...

Issued by Tractor Outdoor 1 day ago

Insightopedia: Brands collaboration approach, the 'new normal'

How will brands be able to achieve the increased demands for commercial value during this period of diminished marketing budget? There is a solution...

Issued by Openfield 1 day ago

Vizeum SA scores silver

On 22 June 2020, the annual Dentsu Aegis Network (DAN) Global Innovation Award winners were announced at the live Innovation Awards ceremony...

Issued by Dentsu Aegis Network 1 day ago

Sunday Times Gen Next Awards announces 2020 category finalists

The Sunday Times Gen Next survey has announced the finalists across each of the 69 categories of the 16th annual Awards. The winners will be celebrated during an online event on 21 August 2020...

1 day ago

#OrchidsandOnions: Optimism wins the day

Tsogo Sun Gaming ad is simple but effective in passing along a call to action message, while Castle Lite seems to misunderstand the mindset of its largely male, young audience...

By Brendan Seery 2 days ago

Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

By Bronwyn Williams 2 days ago

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