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#DoBizZA: Best Little Guide helps South Africans shop local

The goal is to make it easier than ever to find and support small business, by bringing them all together under one curated virtual roof...

By Lauren Hartzenberg 2 days ago

5 ways your business can reach more people with hashtags

Hashtags play a crucial part of social media marketing and a great way of promoting your brand organically when used correctly. Zubeida Goolam, co-founder and creative partner at Brandtruth//DGLT details the significant role of hashtags and how businesses can reach more people by utilising them effectively...

By Zubeida Goolam 2 days ago

New study aimed at assessing damage caused to market by pandemic

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...

By Juanita Pienaar 2 days ago

Look and please do touch!

A new brand has been launched within the Caxton local media stable offering integrated campaign solutions on page, on site, via social and out of home with the added ability to deliver samples directly to homes...

Issued by Spark Media 3 days ago

South Africa's legacy is our spirit of resilience

Heritage Day is a time for us to celebrate and acknowledge one another for our distinctive histories, cultures and traditions...

By Amy Pieterse, Issued by Ginkgo Agency 3 days ago

How brands can leverage community to bolster customer experience

Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...

By Miguel De Gracia 3 days ago

We are still a nation at war with ourselves, even if we don't like to admit it

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

By Ian Fuhr 3 days ago

Consumer-centred brands in times of crises

Sindiswa Masuta, strategy business director at Grey Advertising writes that brands that put the consumer and their communities first, as well as show an understanding of their audience's context, are setting themselves up for future survival and growth through loyalty...

By Sindiswa Masuta 22 Sep 2020

HaveYouHeard achieves 7 consecutive weeks of online sales growth for prestigious UK children's clothing brand Trotters

South African-based agency HaveYouHeard has broken its client's own records by achieving seven consecutive weeks of online sales growth...

Issued by HaveYouHeard 22 Sep 2020

Masa makes the Nedbank IMC 2020 an approved course

The Marketing Association of South Africa (Masa), the Saqa-registered professional body for the marketing industry, has created an online course from the Nedbank IMC 2020...

Issued by IMC Conference 22 Sep 2020

Tractor Outdoor's advertising fund: Meet the SME heroes

Future Champs - one of the beneficiaries of Tractor Outdoor's SME fund - is a registered non-profit organisation (NPO), social enterprise and affiliated network that uses the power of sport as its primary tool in engaging youth from disadvantaged communities...

Issued by Tractor Outdoor 22 Sep 2020

KLA, local market research firm, joins YouGov's Global Partnerships Programme

South African market research agency KLA is proud to announce its new affiliation with YouGov, as part of YouGov's Global Partnerships Programme...

Issued by KLA 22 Sep 2020

It is time to realign your brand

Rirhandzu Shingwenyana, marketing coordinator at Sadmon discusses what companies can do to re-align their brands to the "new normal"...

By Rirhandzu Shingwenyana 22 Sep 2020

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