SA Tourism appoints new marketing, communications agencies

South African Tourism (SA Tourism) has announced the appointment of marketing and communications agencies to assist it with building the brand both locally and internationally. 4 Feb 2020

RGBC appoints Stratitude to promote Wixworth Gin

RGBC has appointed Stratitude to promote Wixworth Gin's new "Be a classic" positioning. 22 Jan 2020

AccuraCast to work on OIE's Never Turn Back campaign

The World Organisation for Animal Health (OIE) has appointed AccuraCast to work on the launch of its Never Turn Back campaign, an initiative that is aiming to raise awareness of the deadly rinderpest virus. 22 Jan 2020

Boomtown to work with Nelson Mandela Bay Tourism

Nelson Mandela Bay Tourism (NMBT) has appointed Boomtown as its tourism marketing partner. 23 Oct 2019

Focus Online wins Zambezi Queen Collection account

Focus Online has been selected to develop and implement Zambezi Queen Collection's internationally focussed digital marketing strategy. 16 Oct 2019

Jimmy's Killer Brands appoints Idea Hive

Jimmy's Killer Brands has appointed Idea Hive as the digital brand storyteller and marketing strategist for the Jimmy's Killer Express franchise. Idea Hive also takes on digital marketing solutions for Cheeeesa Mazambane, the newcomer to the Jimmy's Killer Brands' stable. The Jimmy's Killer Express franchise launched in 2018 and Cheeeesa Mazambane is at the cusp of its launch into all nine South African provinces. 13 Sep 2019

Flume to provide digital marketing services for Warner Music SA

Warner Music South Africa has appointed Flume as its digital marketing agency. 15 Aug 2019

Lorna Maseko, Tanqueray's enter partnership

Lorna Maseko has linked with the ranks of Tanqueray's global family, and will be seen by millions in Tanqueray's upcoming campaign set to be shot in Seville, Spain. Follow her journey with Tanqueray on her Instagram and social media channels. 22 Jul 2019

Beauty Bulletin launches Brand Advisor influencer network

Beauty and personal care influencer platform Beauty Bulletin has launched a new South African lifestyle influencer network, Brand Advisor. 17 Jul 2019

Standard Bank hires four-agency team

Standard Bank has tasked four agencies to manage its through-the-line, brand, corporation reputation and PR respectively. 19 Jun 2019

Demographica is Volvo Trucks' agency of record in SA

Volvo Trucks Southern Africa has appointed Demographica as its agency of record. 15 Apr 2019

Marriott International, Manchester United enter marketing partnership

Marriott International and Manchester United have entered a multi-year marketing partnership, thus enabling 120 million members of the Marriott Bonvoy travel programme exclusive opportunities for Manchester United soccer experiences. 21 Feb 2019

Oakmasters chooses Return to run PPC campaigns

Luxury oak company Oakmasters has appointed digital agency Return to handle its PPC campaigns. In working with Return, Oakmasters wants to maximise Return On Investment (ROI) via high-quality, persuasive ads that are precision-targeted to the right audience. 10 Oct 2018

99c CT expands client list

Ninety9cents (99c) in Cape Town recently added four new accounts to its portfolio. 18 May 2018

Avatar to handle H&M's first ever locally produced campaign

Avatar will be managing H&M's first locally produced campaign, which will span ATL, digital, social, BTL, and PR. Avatar is the largest black-owned and black managed full-service agency in South Africa. 11 May 2018

WPP forms Team Energy to manage BP account

WPP has been appointed to provide BP with marketing communication services for its corporate, fuels, and Castrol businesses worldwide. 10 May 2018

Mustard Seed appoints Magnetic Storm

Mustard Seed has appointed Magnetic Storm to present the Greenacres AW18 fashion show. 26 Apr 2018

Ogilvy Cape Town bags digital Mondelez Gum portfolio

Ogilvy Cape Town has won the digital side of the Mondelez Gum portfolio.Ogilvy will manage the digital work of Clorets, Stimorol, Dentyne, and Chappies. 15 Mar 2018

M&N Brands obtains Mela Events

M&N Brands has acquired Mela Events. The acquisition increases M&N Brands' consolidated revenue to over R150m and opens up the eventing space for Mela Events. Earlier this year, M&N Brands concluded an equity swap with M&C Saatchi's SA agency network and Avatar, Esihlahleni Women's Empowerment NPC, and a soon-to-be-launched PR agency Bozza. 11 Dec 2017

Conversion Lab to manage Aquellé's social media

Aquellé has selected Conversion Lab to run its social media and to help amplify its event sponsorships digitally. Conversation Lab will also be tasked with creating digital excitement for Aquellé's sponsorships which include the Aquellé Midmar mile, Aquellé Ocean Racing Series and Aquellé Tour Durban. 17 Nov 2017

Exact appoints Conversion Lab

Conversation Lab Cape Town has been appointed by Exact, which adds to its recent wins with Markham and Fabiani. Conversion Lab is to drive Exact's digital and social presence by managing a full range of digital activity that includes website optimisation for the launch of its new e-commerce website and management and development of all content across a range of social media platforms. All work will be handled at Conversion Lab Cape Town office. 17 Nov 2017

Cadac partners with Interface Digital

Cadac has partnered with Interface Digital to strengthen its opportunity of becoming one of South Africa's most recognised outdoor brands. Interface Digital and Cadac first partnered together in July 2017 to create social media campaigns that aimed at National Braai Day. The initial partnership garnered success after campaigns outperformed engagement targets by over 200%. 27 Oct 2017

20 clients in 18 months for Watson Ferguson

After launching 18 months ago, Watson Ferguson has secured 20 clients. 26 Sep 2017

Boomtown to take Bronx Woman to new heels

Boomtown has been tasked with expanding Bronx Woman's brand and introducing it to a wider audience while increasing the South African footwear brand's footprint in the fashion market. Boomtown's initial campaign for Bronx Woman centres around the personalities of women who bear the same names as the styles in the AW17 collection. 8 Jun 2017

Konica Minolta targets labelling, packaging industries with House of Brave partnership

Konica Minolta South Africa has partnered with House of Brave in an effort to reach the local labelling and packaging industries with its printing technology. 6 Jun 2017

Columinate acquires three-year contract with Multichoice

Market research agency, Columinate has acquired a three-year contract with broadcaster, Multichoice. 1 Jun 2017

Adelphoi to develop Norwegian's sonic branding

Norwegian Airlines has named Adelphoi Music as its official music partner. 19 May 2017

Jeep adds Sartori to its marketing team

Jeep Team South Africa has appointed Sartori as brand managers on its marketing management team. 5 Apr 2017

AMIN grows EMEA reach with the inclusion of SA agency

Advertising and Marketing Independent Network Worldwide has selected Stratitude as its South African member. 5 Apr 2017

Old Mutual appoints Publicis Communications as lead agency

Old Mutual has named Publicis Communications as the new lead marketing agency for its business in South Africa and the rest of Africa. The agency will be responsible for managing Old Mutual's brand strategy, above and below-the-line marketing, production and digital creative for all its collective campaigns. 27 Mar 2017

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