RGBC has appointed Stratitude to promote Wixworth Gin's new "Be a classic" positioning.
Wixworth Gin's and RGBC's brand manager, Zonja Penzhorn, spoke on the appointment, saying:
We appointed Stratitude because they instantly understood and embraced our brand and positioning. They are a humble group of people who celebrate each other's uniqueness and want to make a real impact. It's what makes them original.
Wixworth was launched to market in 2017 as a renosterbos-infused dry gin.