High Street Auctions acknowledged at NAA for Mandela Charity Auction

High Street Auctions has placed second in the National Auctioneers Association (NAA) Marketing Competition's Auction Marketing Campaign of the Year category for its Mandela Charity Auction that took place in November 2018. The company also took first place in the charity auction section of the...

15 May 2019

Sony embarks on new PlayStation promotion strategy

Following its six-month review process, Sony has decided on a new global overarching strategy to promote its PlayStation brand. This includes appointing adam&eveDDB, part of Omnicom's DDB network, as its global creative agency of record. The reasoning behind the agency review and strategic...

14 May 2019

Publicis Groupe to acquire Epsilon for $4,4bn

AdWeek reports that Publicis Groupe is set to complete the largest deal in its 93-year history when it acquires data intelligence company Epsilon for an estimated $4,4bn. Publicis reportedly beat out a rival bid from Goldman Sachs and global private equity firm Advent International. The...

15 Apr 2019

Raja Rajamannar scoops WFA Global Marketer of the Year award

The chief marketing and communications officer of Mastercard, Raja Rajamannar, has been named the WFA Global Marketer of the Year for 2018. Rajamannar won following a combined vote by a jury and the industry at large, with each accounting for 50% of the final score. He was one of six global...

5 Mar 2019

CMO Council launches Insight Center for marketers

The Chief Marketing Officer (CMO) Council has set in motion a new subscription service for marketers seeking real-time global knowledge and intelligence in a portal. The Insight Center service is available to CMO Council Premium Members as part of their enhanced membership. Furthermore, the...

6 Nov 2018

Warc Awards 2019 open for entries

The Warc Awards 2019 is officially open for entries and the deadline to enter is 19 February 2019. The awards are free to enter and are open to submissions from any country and communications discipline. The jury chairs for the awards are Namita Mediratta, Christine Xu, China Fernando Machado,...

30 Oct 2018

Adland honours legendary British marketer Howard Mann

Campaign reports that Adland has paid tribute to the late Howard Mann, who was the worldwide boss of McCain Foods and a high-profile British marketer during the 1980s and 1990s. Mann, who was in his early 70s, passed away at his home after a heart attack. Read more on this story here....

4 Oct 2018

Brand et al wins global award for its AVBob Poetry Project

Brand et al's AVBob Poetry Project has won an award at the M&M Global Awards in the Best Global Campaign for Financial and Utility Services category. The M&M Global Awards took place at the Troxy Theatre in London on 20 September 2018.

28 Sep 2018

Brand SA's brand forum to focus on sports, creative industries

Brand South Africa will host the 2018 Nation Brand Forum at the Industrial Development Corporation (IDC) in Sandton, Johannesburg on 11 October 2018. The forum, now in its third year, aims to promote a cohesive approach when marketing South Africa internationally. The theme for this year is...

25 Sep 2018

Marketing Association of SA to host masterclass sessions at Leaderex

The Marketing Association of South Africa (Masa) will host two masterclass sessions at Leaderex on 4 September 2018 at the Sandton Convention Centre in Johannesburg. The sessions, which are aimed at a senior level audience, are designed to challenge conventional thinking about marketing in a...

30 Aug 2018

AB InBev streamlines management structure, geographic zones

Moneyweb reports that Anheuser-Busch InBev NV (AB InBev) has simplified its global management structure and reduced its nine geographic zones to six. The Belguim-based multinational beverage and brewing holdings company reported lower-than-expected profit growth in the second quarter of the year...

26 Jul 2018

BCMA to host event on branded content

The Branded Content Marketing Association (BCMA) will host an presentation on branded content at Vega on 24 July 2018. The presentation will feature four speakers who will share their insights on the subject. The lineup includes MTN COO Enzo Scarcello, Soul City Institute CEO Lebo Ramafoko, PHD...

20 Jul 2018

Business of Wine & Food Tourism Conference to focus on innovation

The third annual The Business of Wine & Food Tourism Conference will be held at the Spier Wine Estate in Stellenbosch on 17 October 2018. A lineup of local and international speakers will share their insight on this year's theme of innovation and attendees will learn first-hand how to use this...

18 Jul 2018

DCMN make DC Analytics available for free

DCMN has made DC Analytics available for use without payment, which gives the opporutnity for brands in South Africa to track the performance of its TV advertising campaigns. The technology was first only used internally for DCMN clients but is now available for anyone to use. DC Analytics...

5 Jul 2018

Unilever, WPP set up new team model in Singapore

Unilever and WPP have teamed with Unilever Foundry and its startup community to create an on-site collaboration in Singapore. This new team model, with expertise from various WPP agencies, is expected to provide innovative solutions for Unilever's numerous brands. The new approach draws on...

24 May 2018

Mastercard discusses digital transformation impact on brand strategy

Mastercard recently hosted its first Chief Marketing Officer (CMO) forum with a panel discussion titled 'I Don't Want Your Ads; Marketing in an Ad-Blocking World'. The forum was hosted by Mastercard's CMO Raja Rajamannar and was focused on the evolving role of marketing in connecting brands to a...

4 May 2018

Detonator Media looks to influencer marketing with Brandnew IO

Detonator Media Group has entered a partnership with Brandnew IO. The consultancy intends on using the influencer marketing technology platform to roll out influencer campaigns with global best practice in the Southern African region. Detonator Media will roll it out to service influencer...

4 Apr 2018

AME Awards Jury consists of three Serviceplan reprensentatives

Serviceplan Group representatives Qing Zhong, Francis Bonifacio, and Diane Schulz are a part of the AME Awards Grand Jury 2018. The three jury members are representing Europe, Asia Pacific, the Middle East, and Africa. The jury is tasked with awarding the most effective marketing campaigns...

6 Feb 2018

The Integer Group enters partnership with Hot Spot

The Integer Group has partnered with Hot Spot as its South African affiliate. The partnership was part of Integer's plan of seizing business opportunities that exist in Africa by aligning with an agency that possesses capabilities and a philosophy that matches itself and holding company...

29 Jan 2018

Eiffel Corp receives Blackboard Excellence in Marketing Award

Eiffel Corp received the Blackboard Excellence in Marketing Award at the annual Blackboard International Conference in Florida, USA for a second consecutive time. Eiffel Corp used an integrated marketing and communications campaign to position Blackboard as thought leaders in the educational...

26 Jan 2018

Kantar combines four brands to form Kantar Consulting

Kantar has combined its four founding brands - Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail - to relaunch as Kantar Consulting. WPP's data investment management division will now work as a specialist sales and marketing consultancy for brand owners and retailers. Kantar...

19 Jan 2018

IAS introduces new business course

The Independent Agency Search & Selection Company (IAS) will be operating an IAS New Business course for six consecutive weeks. The course starts on Wednesday, 24 January 2018. The course will aim at providing communication agencies with the necessary skills and guidance needed for advertising,...

29 Nov 2017

Hubble to expand Uber in-vehicle entertainment

Since its launch in September 2016, Hubble has supplied 500 screens in South Africa and recently launched 200 screens in the Ukraine. Hubble will also be launching the entertainment screens in Uber vehicles in Dubai and Kenya soon. The platform offers video and interactive content in a captive...

3 Oct 2017

IAS launches M&A division

The Independent Agency Search & Selection company (IAS) has officially launched its new mergers and acquisition consulting division (IAS M&A). The role of the IAS is to set up suitable introductions, consider the best type of transaction, and to negotiate the initial phases with interested parties....

27 Sep 2017

DMASA opens entries for 2017 Assegai Awards

The Direct Marketing Association of Southern Africa has announced that the entries for the 2017 Assegai Integrated Marketing Awards are now open. The DMASA has streamlined the submissions process by simplifying the entry forms and providing a short and straightforward online process. Entry fees...

13 Jul 2017

CDC named best trade marketing specialist at Sub-Saharan Enterprise Awards

The Coega Development Corporation received the Best International Trade Marketing Specialist - South Africa award at the 2017 Sub-Saharan Enterprise Awards. The awards were hosted by the MEA Markets and recognised the efforts of companies that have successfully expanded into a number of different...

6 Jul 2017

My Period is Awesome campaign, empowering the youth

Project Dignity, and Swedish NPO, Wise Economy Global Association, have partnered up in an effort to get rid of stigma associated with menstruation by offering young woman a solution in managing their menses by supplying them with Subz Pants and Pads, which are reusable and environmentally...

4 May 2017

Idea Foundry, now in South East Asia

Idea Foundry has launched in South East Asia. The company will be operating out of Thailand where its office in Bangkok will act as the central meeting place for clients in the South East Asia region.

28 Apr 2017

MultiChoice receives Topco Oliver Empowerment Award

MultiChoice has received an accolade at the Topco Oliver Empowerment Awards for the second consecutive year. MultiChoice was acknowledged for its enterprise development and empowerment efforts. The Topco Oliver Empowerment Awards recognise innovation in empowerment and transformation.

20 Apr 2017

Amasa Joburg committee member applications are now open

The Advertising Media Association of South Africa in Johannesburg will be voting in a new committee at its 2017/2018 annual general meeting. Marketing professionals are welcome to submit their brief profile and picture to az.oc.nodurt@WffohcsiBbRev('brev-3b5e15d8-02ac-485c-9fad-379b98dab350',...

20 Apr 2017

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