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#WPRD2026 | PR is entering the golden age of external communications

Kevin Welman

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala

Lamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba

Non-official Fifa brands score with reverse ambush marketing

Terry Levin

It’s #WPRD2026. So what?

Danette Breitenbach

Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"

Tarryn Knight

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Kevin Welman, director at ByDesign Communications says the credibility economy has arrived; external communications was built for it (Image supplied)

#WPRD2026 | PR is entering the golden age of external communications

Kevin Welman 1 day

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 2 days

Customers buy the reflection of themselves, not just the car. Orange sells the dream. Silver sells the tech, writes Ford Motor Company of Southern Africa head of marketing Tarryn Knight (Image supplied)

Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"

Tarryn Knight 15 Jul 2026

Madelain Roscher, founder and CEO, PR Worx and Public Relations Institute of SA (Prisa) member, examines how AI Search has made PR the most powerful discipline in business (Image supplied)

#WPRD2026 | The quiet revolution that just made PR the most powerful discipline in business

Madelain Roscher 1 Jul 2026

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 12 Jun 2026

TikTok Live is open. Your customer is inside. So where are you?

TikTok Live is open. Your customer is inside. So where are you?

Runyararo Mutsinze 12 Jun 2026

The 3rd Space: Where brand conversations actually happen

Jacques du Preez 10 Jun 2026

Good work is not hard. Work that works is

Good work is not hard. Work that works is

Dawn Rowlands, Dentsu 10 Jun 2026

Bradly Howland, CEO, Alkemi Collective, examines the danger of AI efficiency (Image source: © 123rf )

AI is making work faster but speed is not the test. Judgment is.

Bradly Howland 28 May 2026

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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

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