Results for digital out of home

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Digitally connecting brands and customers on the path-to-purchase
Digitally connecting brands and customers on the path-to-purchaseArticle

JCDecaux Africa is proud to announce the expansion of our latest custom-designed full-motion digital mall screens, JCDecaux i-Vision, to our network...

Issued by JCDecaux 2 days ago

Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SA
Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SAArticle

Tractor Outdoor has officially joined the ranks of the Interactive Advertising Bureau South Africa (IAB SA)...

Issued by Tractor Outdoor 3 days ago

Primedia Outdoor celebrates Valentine's Day once again with its outstanding #PrimediaBigLove campaign
Primedia Outdoor celebrates Valentine's Day once again with its outstanding #PrimediaBigLove campaignArticle

For the third consecutive year, Primedia Outdoor celebrated Valentine's Day in the most extraordinary way with its renowned #PrimediaBigLove campaign...

Issued by Primedia Outdoor 23 Feb 2021

Primedia Outdoor welcomes 2021 with DOOH expansion in Namibia
Primedia Outdoor welcomes 2021 with DOOH expansion in NamibiaArticle

Primedia Outdoor, the premier provider of digital out-of-home (DOOH) advertising solutions in sub-Saharan Africa and Nigeria, recently added a new roadside LED to its growing digital portfolio across Africa...

Issued by Primedia Outdoor 26 Jan 2021

Introducing DOOHshare: a new platform that makes consumers co-creators in advertising campaigns
Introducing DOOHshare: a new platform that makes consumers co-creators in advertising campaignsArticle

Ever wonder what it would feel like to see your face or artwork on a billboard? Tractor Outdoor is letting consumers experience this for themselves, with the launch of its new product...

Issued by Tractor Outdoor 26 Nov 2020

Organisations need to prioritse data to tell meaningful stories
Organisations need to prioritse data to tell meaningful storiesArticle

"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...

Shaune Jordaan 18 Nov 2020

Beauty is in the eye of the beholder: OOH media drives online sales for local SME
Beauty is in the eye of the beholder: OOH media drives online sales for local SMEArticle

Earlier this year, Tractor Outdoor - one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners - launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic...

Issued by Tractor Outdoor 29 Oct 2020

Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaign
Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaignArticle

Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, recently executed a fully-automated programmatic buy in a new campaign for Mini, together with location-based marketing specialists, Posterscope South Africa...

Issued by Tractor Outdoor 15 Oct 2020

Discover the places where great ads thrive!
Discover the places where great ads thrive!Article

Consumers prefer their ads on TikTok while marketers prefer YouTube...

Issued by Kantar 12 Oct 2020

Thinking outside the box: How one local business tripled its turnover in lockdown
Thinking outside the box: How one local business tripled its turnover in lockdownArticle

As one of the beneficiaries of Tractor Outdoor's SME Advertising Fund, Foodbox stocks a wide variety of fresh, locally-sourced produce, which includes everyday staples such as meats, cheese, dairy and vegetables...

Issued by Tractor Outdoor 12 Oct 2020

Driving responsible downloads: Covid Alert SA app
Driving responsible downloads: Covid Alert SA appArticle

Guerrilla IMC - digital out of home (DOOH) specialists in battle hardened communications - is sending out a call to arms to help our nation fight Covid's spread...

Issued by Guerrilla IMC 7 Oct 2020

Meet the SME Heroes: No use crying over spilt milk - how one local business was able to reach new markets during lockdown
Meet the SME Heroes: No use crying over spilt milk - how one local business was able to reach new markets during lockdownArticle

OkJa, one of the beneficiaries of Tractor Outdoor's fund, is a plant-based food and beverage business that was founded in 2019 by Rui Esteves and David Chait...

Issued by Tractor Outdoor 30 Sep 2020

Tractor Outdoor's advertising fund: Meet the SME heroes
Tractor Outdoor's advertising fund: Meet the SME heroesArticle

Future Champs - one of the beneficiaries of Tractor Outdoor's SME fund - is a registered non-profit organisation (NPO), social enterprise and affiliated network that uses the power of sport as its primary tool in engaging youth from disadvantaged communities...

Issued by Tractor Outdoor 22 Sep 2020

R Squared formally partners with syndicated agencies
R Squared formally partners with syndicated agenciesArticle

R Squared announces a formal partnership with industry leaders such as iProspect and Posterscope of the international Dentsu Aegis Network...

Issued by R-Squared SA 15 Sep 2020

Primedia Outdoor proudly supports #OurSecondChance, the world's biggest digital OOH campaign to date
Primedia Outdoor proudly supports #OurSecondChance, the world's biggest digital OOH campaign to dateArticle

Primedia Outdoor joined many other out of home media owners from across the world in support of the new global digital out of home (DOOH) campaign from The World Out of Home Organisation (WOO)...

Issued by Primedia Outdoor 14 Aug 2020

OOH in a pandemic: When crisis catalyses collaboration
OOH in a pandemic: When crisis catalyses collaborationArticle

When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board - a scary time not only for our clients, but also for everyone who works in media sales...

Lizelle McConnell, Issued by Tractor Outdoor 11 Aug 2020

Tractor Outdoor to sponsor OOH category in what has been billed 'most important Loeries to date'
Tractor Outdoor to sponsor OOH category in what has been billed 'most important Loeries to date'Article

Tractor Outdoor has announced that it will be sponsoring the OOH category at this year's Loeries - Africa and the Middle East's most prestigious accolade for the brand communication industry...

Issued by Tractor Outdoor 29 Jul 2020

#CreateChange Loeries partnership with Tractor showcases digital OOH innovation
#CreateChange Loeries partnership with Tractor showcases digital OOH innovationArticle

The Loeries Company and Tractor Outdoor have partnered to showcase the strength of out of home (OOH) and digital out-of-home media (DOOH) in Africa and Middle East...

Issued by Loeries 28 Jul 2020

The evolution of the billboard - a look at the growth of digital billboards in South Africa
The evolution of the billboard - a look at the growth of digital billboards in South AfricaArticle

Increasing numbers of out of home (OOH) media owners entered the category, resulting over time in an explosion of digital billboards being erected across a number of major South African cities...

Jacques du Preez, Issued by Provantage Media Group 3 Jul 2020

Transit Ads to roll out digitally enhanced network of Powa Towas
Transit Ads to roll out digitally enhanced network of Powa TowasArticle

Transit Ads is once again pushing the boundaries in the commuter space, with the unveiling of a ground-breaking branding structure combining digital and large format static out of home formats in South Africa's taxi and shopping mall environments...

Issued by Provantage Media Group 25 Jun 2020

Airport Ads bolsters Visionet network with massive OR Tambo screen
Airport Ads bolsters Visionet network with massive OR Tambo screenArticle

Airport Ads has significantly strengthened its Visionet - Southern Africa's largest indoor airport screen - network with the addition of a new large format digital out of home site at OR Tambo International Airport in Johannesburg...

Issued by Provantage Media Group 24 Jun 2020

Tractor increases DOOH roadside network with 6 new sites
Tractor increases DOOH roadside network with 6 new sitesArticle

Michael Brits, business development manager, and Ben Harris, managing director at Tractor Outdoor, weigh in on national expansion of the digital network and more...

Issued by Tractor Outdoor 5 Jun 2020

Let's go outside - safely
Let's go outside - safelyArticle

There is brutal evidence, and no doubt that the implications imposed on the industry from level 5 and level 4 lockdown regulations have left industries battered and bruised. The out of home (OOH) industry, in particular, was first to be hit - as a country we were told 'stay home', we were literally turned off...

Jorja Wilkins, Issued by Primedia Outdoor 4 Jun 2020

Tractor Outdoor supports #SendingLove - the world's largest user-generated digital out of home campaign
Tractor Outdoor supports #SendingLove - the world's largest user-generated digital out of home campaignArticle

User-generated messages of love and unity are being displayed on digital out of home screens worldwide with social media amplification ensuring the messages are seen by millions - at home...

Issued by Tractor Outdoor 27 May 2020

Primedia Outdoor supports #SendingLove - the world's largest user-generated digital out-of-home campaign
Primedia Outdoor supports #SendingLove - the world's largest user-generated digital out-of-home campaignArticle

User-generated messages of love and unity are being displayed on digital out of home screens worldwide with social media amplification ensuring the messages are seen by millions - at home...

Issued by Primedia Outdoor 21 May 2020

The future of banking is here and Guerrilla IMC is ensuring that you know about it
The future of banking is here and Guerrilla IMC is ensuring that you know about itArticle

When brands want massive reach combined with location targeting, DOOH gives major bang for your marketing bucks. A recent campaign that has highlighted the true power of this platform is MTN's Mobile Money (MoMo) launch...

Issued by Guerrilla IMC 7 May 2020

Why convenience shopping matters more during lockdown
Why convenience shopping matters more during lockdownArticle

Even before the outbreak of the Covid-19 pandemic, digital out-of-home (DOOH) advertising was already seeing an unprecedented growth both globally and here in South Africa...

Issued by Tractor Outdoor 20 Apr 2020

Primedia Outdoor celebrates love with the biggest ever Valentine's card
Primedia Outdoor celebrates love with the biggest ever Valentine's cardArticle

This year, the #PrimediaBigLove campaign performed exceptionally well with 340 overall social media postings throughout the day - a 55% increase in consumer engagement from the previous year...

Issued by Primedia Outdoor 19 Feb 2020

Image source: Gallo/Getty Images.
UK advertising spend rose 5.6% year-on-year Q3 2019Article

The latest Advertising Association/Warc Expenditure Report for Q3 has found that UK advertising spend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, the 25th consecutive quarter of market growth...

30 Jan 2020

Image source: Gallo/Getty Images.
The next wave of programmatic will be driven by quality environments [report]Article

Programmatic advertising is at a crucial moment in its development. The emergence of connected TV, bringing a renewed focus on context, will create new opportunities in the programmatic world...

9 Dec 2019

Blackstone Media launches Digital OOH Media Platform
Blackstone Media launches Digital OOH Media PlatformGallery

Blackstone Media launched a brand new Digital Out of Home Media Platform at a recent event, branded "The Blackstone Experience". Guests were treated to a South African style cocktail bar, networking, enjoying the remarkable view of the Johannesburg skyline and tapping to the tunes of DJ Abby Nurock.

7 Nov 2019

AA/Warc Expenditure Report finds UK adspend rose by 5.8% year-on-year
AA/Warc Expenditure Report finds UK adspend rose by 5.8% year-on-yearArticle

According to the latest Advertising Association/Warc Expenditure Report, adspend in the United Kingdom has increased by 5.8% year-on-year to reach £6bn in Q2 2019...

29 Oct 2019

Transit.TV unveils new look and feel
Transit.TV unveils new look and feelArticle

Transit.TV, South Africa's largest digital placed-based network, has been refreshed with a new look and feel, and extended offering, ensuring that it holds its own within the space of more established and traditional 'linear' television stations...

Issued by Provantage Media Group 4 Sep 2019

Tractor Outdoor announces the upcoming release of four new digital builds
Tractor Outdoor announces the upcoming release of four new digital buildsArticle

With DOOH virtually on the verge of being "the" new media type, Tractor Outdoor has been working tirelessly on converting and building brand new roadside digital screens within Cape Town and Johannesburg...

Issued by Tractor Outdoor 16 Aug 2019

Outdoor Network building growing national large format digital presence
Outdoor Network building growing national large format digital presenceArticle

With digital at the heart of its development strategy, Outdoor Network has grown its digital national large format network to five highway sites...

Issued by Provantage Media Group 18 Jun 2019

Taking it outside
Taking it outsideArticle

Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa?..

Issued by Dentsu 16 May 2019

Charmaine Moldrich, CEO of Australia’s Outdoor Media Association and Dino Burbidge, latterly director of tech and innovation at London creative ad agency WCRS.
Judges announced for 2019 Fepe International Creative AwardsArticle

Global out-of-home association Fepe International has named the judges for its 2019 Awards: Creative, Lifetime Achievement, Leadership, Technical innovation and the industry's Rising Star...

17 Jan 2019

Outdoor Network unveils SA's largest digital billboard in KZN
Outdoor Network unveils SA's largest digital billboard in KZNArticle

Outdoor Network has taken the latest step in growing its already sizeable network, by unveiling a large-format double-sided digital billboard site on the M3 highway in close proximity to the Durban CBD...

Issued by Provantage Media Group 12 Dec 2018

On trimming your dog's nails, heart rate monitors and captivating advertising
On trimming your dog's nails, heart rate monitors and captivating advertisingArticle

While we get bombarded with hundreds of advertisements courtesy of our exposure to numerous media, there are the occasional gems worthy of our attention...

craig wallis 5 Dec 2018

data/ © dolgachov via
African research dominated by mobile, social mediaArticle

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

Danette Breitenbach 6 Sep 2018

What's up in the world of digital OOH in SA?
What's up in the world of digital OOH in SA?Article

Craig Wallis from MediaShop offers a snapshot of what's going on regarding digital in SA's OOH industry...

Craig Wallis 6 Jul 2018

The Classic award went to music streaming company Spotify. Image supplied.
Winners of 2018 Fepe International Awards announcedArticle

The International Out of Home Association Fepe International has announced the winners of its 2018 Awards, presented at its annual Congress in Sorrento on 7 June...

8 Jun 2018

'Frozen' billboard for Castle Lite Draught.
'Frozen' Castle Lite billboard in Tanzania sends chillsArticle

Eye-catching frozen billboard for Castle Lite Draught brand in Tanzania...

23 Mar 2018

Provantage Media Group's Airport Ads launches Visionet at Lanseria
Provantage Media Group's Airport Ads launches Visionet at LanseriaArticle

Digital Out of Home (DOOH) is becoming increasingly popular within airport environments - according to Airport World magazine, it now accounts for between 20% and 40% of sales at large international airports...

Issued by Provantage Media Group 31 Oct 2017

JCDecaux digital wall.
Digital video walls for African OOH marketArticle

A new digital format in the African out of home market has been introduced by JCDecaux Sub-Saharan Africa: digital video walls...

16 Oct 2017

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOHArticle

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to...

Jessica Tennant 22 May 2017

Digitising the cab advertising space
Digitising the cab advertising spaceArticle

From Quantums to London cabs and metered cabs that are imploding the country's major nodes, mass urbanisation has increased taxi vehicle usage creating an infrastructure for much larger quantities of OOH advertising...

Warren Weiner 6 Mar 2017

#BizTrends2017: Programmatic promise for South African marketers
#BizTrends2017: Programmatic promise for South African marketersArticle

The competition for consumer's attention between brands in the digital media space is ever increasing and everywhere you go today on the internet there is some form of advertising following you...

Jaco Lintvelt 2 Feb 2017

UK advertising expenditure growth of 3.2% forecast for 2017 – seventh consecutive year
UK advertising expenditure growth of 3.2% forecast for 2017 – seventh consecutive yearArticle

The Advertising Association/Warc Expenditure Report, published 31 January 2017, forecasts a UK advertising expenditure growth of 3.2% for 2017 based on the spend data for Q3 2016...

1 Feb 2017

#BizTrends2017: Digital Out of Home rejuvenates the market
#BizTrends2017: Digital Out of Home rejuvenates the marketArticle

The Out of Home media environment has shown consistent growth, with digital OOH leading a rejuvenation of the industry, reports Jacques du Preez, CEO of Provantage Media Group...

Jacques du Preez 8 Jan 2017

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