Results for Marketing your business

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How to market your business online for free
How to market your business online for freeArticle

Digital marketing for your business can be daunting. Marketing your business online to bolster your brand and attract some customers with little to no money is no easy task...

Gugulethu Rajuili 3 May 2021

Boris Dzhingarov
Benefits of using YouTube marketing for business growthArticle

In this modern business landscape, business-customer dynamics have shifted incredibly.

Boris Dzhingarov, Issued by Monetary Library 8 Mar 2021

#LockdownLessons: CSI done right during Covid-19
#LockdownLessons: CSI done right during Covid-19Article

With the clear economic divide in South Africa, the extension of the Covid-19 lockdown is hitting most South Africans harder than others...

Jennilee Peremore-Oliver 21 Apr 2020

An effective media strategy matters for SMEs
An effective media strategy matters for SMEsArticle

It is the integrated strategy that defines what approach and tactics you are going to adopt in running your small business. In the absence of a well-defined and well-developed strategy, your small business is doomed...

Evan-Lee Courie 9 Apr 2020

Image credit: LUM3N on Unsplash.
The do's of social media marketingArticle

As someone has so aptly said, when you are in any doubt as to the appropriateness of something you intend posting, apply the golden rule: WWGT (what would Granny think?)...

Jessica Barrella 15 Oct 2019

How Glow Theory is bringing K-Beauty to SA
How Glow Theory is bringing K-Beauty to SAArticle

The Korean Wave has brought several things to our shore, but K-Beauty has caused a surge in the beauty world. More and more beauty enthusiasts are looking at Korean beauty techniques and products to achieve flawless skin...

Maroefah Smith 4 Sep 2018

Seven top SEO tips for small businesses and entrepreneurs
Seven top SEO tips for small businesses and entrepreneursArticle

Promoting your small business or start-up can be a daunting task for many business owners and entrepreneurs. The good news is that the internet has made marketing your business a lot easier and more affordable...

Tyron Love 28 Sep 2016

SMMEs need to maximise social media impact
SMMEs need to maximise social media impactArticle

Platforms such as Facebook and Twitter have become integral parts of brand awareness, content distribution, lead generation and customer acquisition strategies for businesses...

8 Sep 2016

How 'greening' your hotel can benefit your bottom line
How 'greening' your hotel can benefit your bottom lineArticle

An important part of marketing your business involves elaborating on what you're doing to make it 'green'. The more educated your target audience, the more...

Robert Nienaber 8 Jul 2016

Wired Women Conference for aspiring tech leaders
Wired Women Conference for aspiring tech leadersArticle

Delegates to the fourth annual Wired Women Conference will have the opportunity to hear first-hand insights from some of the top female and male tech and business leaders on the African continent.

13 Oct 2014

Guidelines for marketing your business in Africa
Guidelines for marketing your business in AfricaArticle

At no time in recent years has there been as much optimism about the various opportunities for businesses in Africa. Yet, successfully marketing a brand across such a diverse continent is no easy task...

Sumesh Rahavendra 26 Sep 2014

Street Food Festival part of World Design Capital 2014
Street Food Festival part of World Design Capital 2014Article

A recognised World Design Capital 2014 project, The Cape Town Street Food Festival offers food and talks from some of Cape Town's most dynamic food entrepreneurs.

18 Jul 2014

GFK - Fundi App
GFK - Fundi AppArticle

DigitLab is proud to announce the launch of Fundi, a mobile app empowering the entrepreneur in South Africa.

Issued by Digitlab 4 Jul 2014

How FUNDI will help your small business thrive
How FUNDI will help your small business thriveArticle

A large part of being an entrepreneur is about finding the right mentor, getting the best finance, securing space to trade, marketing and staying within budget. GfK, a global market research company, has made it so simple - they've developed a smartphone app that will deliver these insights directly to you.

Issued by GfK South Africa 27 Jun 2014

New smartphone app for small businesses launched
New smartphone app for small businesses launchedArticle

GfK, a global market research company, has developed a smartphone app that will deliver all these insights directly to you. Named Fundi, it'll deliver business and entrepreneurial content to thousands of small business owners across South Africa, for free.

22 Apr 2014

Building a successful online presence
Building a successful online presenceArticle

As we all know, social media is becoming an increasingly prominent aspect of our lives both inside and outside of the office. Spend a few moments looking up almost any business these days, and you will find they have a social media presence on Facebook and Twitter at the very least.

Eve Pearce 16 Sep 2013

Five tips for starting a successful business with an appArticle

With job scarcity on the increase, starting your own business could be the solution to all your financial woes. In fact, new findings from Problemio.com - the creator of the business planning and starting apps - show that worldwide, more people are taking steps toward starting their own businesses.

5 Aug 2013

Donna Rachelson
Business lessons from Lady GagaArticle

Love her or hate her, Lady Gaga is a marketing genius. Before her meteoric rise to fame, she was just a girl who dropped out of school to start singing in nightclubs. She had no following and no reputation. But just a few years down the line, she's a global superstar with the highest number of followers on Twitter in the world, multiple award-winning tracks and millions of adoring fans. She is one of the most talked-about celebrities in the world. How has she managed this?

Donna Rachelson 2 Jul 2012

Bidding and budgeting basics with Google AdWords
Bidding and budgeting basics with Google AdWordsArticle

Figuring out how much you should invest in marketing your business online is an important decision. With AdWords, you have the ability to control your budget and monitor your results to make sure you're driving people to your website and gaining customers for every rand you spend.

Issued by Google SA 10 Oct 2011

Digital marketing: next steps for startupsArticle

Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well-known and self-sustaining concern.

Jonathan Houston 12 Jul 2011

Ten ways to market your brand
Ten ways to market your brandArticle

I do not believe that there is a more powerful form of advertising. Social media sites such as Twitter can be key to marketing your business, but unfortunately these are often overlooked. Below are my top ten tips on how to bring your business into the 21st century, using modern and effective marketing tools.

Nicholas Jervis 18 Apr 2011

Lima Bean's new e-marketing solutionArticle

Lima Bean is excited to extend their portfolio and offer valuable e-marketing services to their clients by creating an even more comprehensive online solution.

Issued by Lima Bean 24 Mar 2011

Ten great tips for B&B websites
Ten great tips for B&B websitesArticle

The very basis of having a website for your bed and breakfast is to increase bookings, which translates into high occupancy rate and profits. Competition on the internet is highly fierce, which requires that you ensure that your website is ready to offer what your potential guests want.

Muzi Mohale 27 Oct 2009

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