In this modern business landscape, business-customer dynamics have shifted incredibly.
Promoting your small business or start-up can be a daunting task for many business owners and entrepreneurs. The good news is that the internet has made marketing your business a lot easier and more affordable...
Tyron Love 28 Sep 2016
Platforms such as Facebook and Twitter have become integral parts of brand awareness, content distribution, lead generation and customer acquisition strategies for businesses...
An important part of marketing your business involves elaborating on what you're doing to make it 'green'. The more educated your target audience, the more...
Robert Nienaber 8 Jul 2016
Delegates to the fourth annual Wired Women Conference will have the opportunity to hear first-hand insights from some of the top female and male tech and business leaders on the African continent.
A recognised World Design Capital 2014 project, The Cape Town Street Food Festival offers food and talks from some of Cape Town's most dynamic food entrepreneurs.
A large part of being an entrepreneur is about finding the right mentor, getting the best finance, securing space to trade, marketing and staying within budget. GfK, a global market research company, has made it so simple - they've developed a smartphone app that will deliver these insights directly to you.
Issued by GfK South Africa 27 Jun 2014
GfK, a global market research company, has developed a smartphone app that will deliver all these insights directly to you. Named Fundi, it'll deliver business and entrepreneurial content to thousands of small business owners across South Africa, for free.
As we all know, social media is becoming an increasingly prominent aspect of our lives both inside and outside of the office. Spend a few moments looking up almost any business these days, and you will find they have a social media presence on Facebook and Twitter at the very least.
Eve Pearce 16 Sep 2013
With job scarcity on the increase, starting your own business could be the solution to all your financial woes. In fact, new findings from Problemio.com - the creator of the business planning and starting apps - show that worldwide, more people are taking steps toward starting their own businesses.
Love her or hate her, Lady Gaga is a marketing genius. Before her meteoric rise to fame, she was just a girl who dropped out of school to start singing in nightclubs. She had no following and no reputation. But just a few years down the line, she's a global superstar with the highest number of followers on Twitter in the world, multiple award-winning tracks and millions of adoring fans. She is one of the most talked-about celebrities in the world. How has she managed this?
Donna Rachelson 2 Jul 2012
Figuring out how much you should invest in marketing your business online is an important decision. With AdWords, you have the ability to control your budget and monitor your results to make sure you're driving people to your website and gaining customers for every rand you spend.
I do not believe that there is a more powerful form of advertising. Social media sites such as Twitter can be key to marketing your business, but unfortunately these are often overlooked. Below are my top ten tips on how to bring your business into the 21st century, using modern and effective marketing tools.
Nicholas Jervis 18 Apr 2011
The very basis of having a website for your bed and breakfast is to increase bookings, which translates into high occupancy rate and profits. Competition on the internet is highly fierce, which requires that you ensure that your website is ready to offer what your potential guests want.
Muzi Mohale 27 Oct 2009