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Baking media effectiveness into your video marketing strategy

Baking media effectiveness into your video marketing strategy

4 Jul 2025

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RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

Birdwatching at The Loeries Episode 3: The Energy Episode

Source: © 123rf Andrew Chinambu says AI is here, and it will continue to evolve. But we still have a say in how it is used

Defending the soul of journalism in a digital ageAndrew Chinambu

Source: © 123rf The power of Creative Problem Solving is what Eve Pennington has come to believe in, and what she will spend the rest of her career persuing

In pursuit of the power of Creative Problem SolvingEve Pennington

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

Source: © 123rf The power of Creative Problem Solving is what Eve Pennington has come to believe in, and what she will spend the rest of her career persuing

In pursuit of the power of Creative Problem Solving

By Eve Pennington 2 days

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

3 days

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Source: © 123rf The Digital Media Awards Africa 2025 finalists have been announced, with SA and Daily Maverick dominating the list

SA and Daily Maverick dominate Wan-Ifra Digital Awards Africa 2025 finalists

2 Apr 2025

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 31 Mar 2025

Source: © 123rf In sub-Saharan Africa, TikTok removed over 7.5 million videos in Q3 2024, rising to more than 8 million in Q4 2024—an increase of 14.06% quarter-on-quarter

TikTok removes than 8 million videos in Q4 2024 in SSA, highlighting online safety

27 Mar 2025

Source;

The evolving battle over social media moderation: Free speech vs regulation

Grant Lapping 25 Mar 2025

Tseliso Rangaka is the new CCO for Accenture Song SA. Source: Supplied.

Tseliso Rangaka named Accenture Song's chief creative officer in South Africa

24 Mar 2025

Aleksandra Surogina, head of operations & content, Special Effects Media South Africa says we need to stop being marketers, and start being storytellers (Image supplied)

Stop being marketers... Start being storytellers!

Aleksandra Surogina 20 Mar 2025

South Africa joins Google's global cloud network with new hub

South Africa joins Google's global cloud network with new hub

19 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

MTN's annual profit hammered by Nigeria currency devaluation

MTN's annual profit hammered by Nigeria currency devaluation

17 Mar 2025

Samsung Galaxy S25 shows why Honor is eating its lunch in SA

Samsung Galaxy S25 shows why Honor is eating its lunch in SA

Lindsey Schutters 12 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Publicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

The Creative Circle Best of the Year awards took place recently with TBWA\Hunt Lascaris taking Overall Agency of the Year (Image supplied)

Creative Circle Best of the Year awards: Honouring the Class of 76’ and 24’

Alex Goldberg 10 Mar 2025

Checkers expands Sixty60 through new e-commerce website

Checkers expands Sixty60 through new e-commerce website

7 Mar 2025

AI in Advertising Forum – speakers and agenda announced

AI in Advertising Forum – speakers and agenda announced

Association for Communication and Advertising 6 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Previdar Icons inaugural cover with Dr Esther Mahlangu

Previdar Icons inaugural cover with Dr Esther Mahlangu

28 Feb 2025

Donald Chauke discusses the era of zero-click marketing is here—where audiences consume, engage, and move on without ever clicking a link (Image supplied)

Zero-click marketing: The power of walled gardens

Donald Chauke 28 Feb 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Source: © The Chiswick Calendar The BBC has announced a new way of working internationally by grouping the world into six distinct areas. To fund these positions, leadership roles in London will close.

BBC's new model to fight misinformation and serve regional audiences

27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

(Image supplied)

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Source: © The Banking Organisation The postponement of the Budget Speech provides key communications lessons. Pictured: Finance Minister Enoch Godongwana

The Budget Speech postponement: A communications lesson

24 Feb 2025

Image supplied.

IAB SA launches Bookmark Awards Masterclasses

21 Feb 2025

The Loeries Young Creatives Showcase is opens for entries. The winners will not only gain bragging rights but will also secure a spot as finalists for the Loeries Young Creatives Award, to be presented at the annual Loerie Awards (Image supplied)

#Loeries2025: Loeries Young Creatives Showcase opens for entries

21 Feb 2025

BizTrendsTV launches this month, hosted by Bronwyn Williams, futurist, economist and business trends analyst (Image supplied)

The Real Network, Rapt Creative and Bizcommunity launch RAPT BizTrendsTV – A global first in trends thought leadership

Bizcommunity.com 21 Feb 2025

Image source: bangoland –

Consumer Tribunal slaps Cell C with R500k fine over roaming dispute

20 Feb 2025

Source: © 123rf Icasa's second ICT Sector Stakeholder Engagement Session will take place from 20 to 21 February 2025

Icasa's second ICT Sector Stakeholder Engagement Session takes place this week

18 Feb 2025

Source: © Facebook Eugene K Mametse, marketing and communications specialist, CPRP – GCIS, explains how Sona presented the government with the opportunity to put together a unified marketing campaign

#Sona2025 | The opportunity to showcase the country's achievements and the way forward

Eugene K Mametse 14 Feb 2025

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