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Baking media effectiveness into your video marketing strategy

Baking media effectiveness into your video marketing strategy

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RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

Xolisa Dyeshana, chief creative officer and partner at Joe Public, gives lessons from his experience as 2025’s Cannes Audio & Radio jury president (Image by Danette Bretienbach © Bizcommunity)

#CreativeCircle2025: South African audio needs to evolve | Xolisa Dyeshana's key takeawaysDanette Breitenbach

Matt Deitke originally turned down a lesser offer. Source: X.

Meta breaks records with $250m offer to 24-year-old AI prodigy

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal postsKarabo Ledwaba

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

#CreativeCircle2025: Influencing real cultural, societal and economic changeTerry Levin

#VoicesofChange | Hellopeter launches Women’s Month campaign in fight against GBVF

#VoicesofChange | Hellopeter launches Women’s Month campaign in fight against GBVFHellopeter

Entries now open for the 2026 Product of the Year South Africa Awards

Entries now open for the 2026 Product of the Year South Africa AwardsProduct of the Year South Africa

Medalla is one of the standout creative strategy campaigns.

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy mattersKarabo Ledwaba

Image supplied.

#InternationalBeerDay: The significance of SA's beer sectorCharlene Louw

Xolisa Dyeshana, chief creative officer and partner at Joe Public, gives lessons from his experience as 2025’s Cannes Audio & Radio jury president (Image by Danette Bretienbach © Bizcommunity)

#CreativeCircle2025: South African audio needs to evolve | Xolisa Dyeshana's key takeaways

By Danette Breitenbach 1 day

Matt Deitke originally turned down a lesser offer. Source: X.

Meta breaks records with $250m offer to 24-year-old AI prodigy

1 day

More news

Castle Lager officially kicks off the nation's Festive Season with Taste of Victory

Castle Lager officially kicks off the nation's Festive Season with Taste of Victory

13 Dec 2023

Source: © 123rf Upstream CMO, Chrysa Karamanidi, and head of product & growth, Katerina Matthaiou, highlight the importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

The importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

12 Dec 2023

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country

CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available

Latest Maps shows recovery from recent global events and ongoing economic pressures on consumers

12 Dec 2023

Brand Influence lights up Masa Awards with double nomination

Brand Influence Agency 12 Dec 2023

Seizing opportunities: dentsu Africa's positive outlook for 2024

Seizing opportunities: dentsu Africa's positive outlook for 2024

Dawn Rowlands, Dentsu 12 Dec 2023

Source: © Time Time magazine has named Taylor Swift its 2023 Person of the Year

Taylor Swift: Time magazine 2023 Person of the Year

11 Dec 2023

The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

Dentsu 8 Dec 2023

Image supplied. The 2023 Loeries Youth Committee have announced the Q4 Young Titans finalists

Loeries Youth Committee’s inaugural Young Titans Awards Q4 finalists announced

8 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

Source:

Warc report: 61% of marketers are optimistic about business in 2024

7 Dec 2023

Image supplied. Digitlab's CEO, Mike Saunders, is the only South African selected as a contributor to the global business book Doers & Dreamers

6 messages from Doers & Dreamers to inspire people to make an impact

7 Dec 2023

Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award

Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award

Association for Communication and Advertising 7 Dec 2023

Source: Capricorn FM Icasa's Draft National and Provincial Party Elections Broadcasts and Political Advertisements Amendment Regulations public hearings will take place on 8 December

Icasa to host hearings on the Draft National & Provincial Party Elections Broadcasts & Political Ads

6 Dec 2023

Jermaine Craig died on Monday. Source: X.

Tributes pour in for renowned sports journalist Jermaine Craig

Karabo Ledwaba 6 Dec 2023

Red & Yellow expands BCom marketing degree into new distance learning offering

Red & Yellow expands BCom marketing degree into new distance learning offering

Red & Yellow 6 Dec 2023

Everlytic unlocks the secrets of best-performing education emails

Everlytic unlocks the secrets of best-performing education emails

Daniella Graham, Everlytic 6 Dec 2023

What matters to South Africa

What matters to South Africa

Human8 6 Dec 2023

Source: Campaign Brief NZ Africa has six representatives on the Gerety Awards grand jury 2024; two from South Africa, and one from Egypt, Ghana, Kenya and Nigeria

6 representatives from Africa on Gerety Awards grand jury 2024

5 Dec 2023

The digital horizon: Small businesses embrace global expansion through e-commerce

The digital horizon: Small businesses embrace global expansion through e-commerce

Natasha Parmanand 5 Dec 2023

Source:

ANC pursues criminal charges against members over R102m marketing contract

5 Dec 2023

10 marketing trends for 2024

10 marketing trends for 2024

Kantar 5 Dec 2023

Omnisient wins Fast Company’s 2023 'Next Big Things in Tech' for social good

Omnisient wins Fast Company’s 2023 'Next Big Things in Tech' for social good

Julian Diaz, Omnisient 5 Dec 2023

Get real about authenticity

Get real about authenticity

Dentsu 5 Dec 2023

Source:

ARB verdict: Cadbury campaign is a glass and a half full of triumph

Karabo Ledwaba 4 Dec 2023

KFC and Ogilvy have qualified for Anything for the taste. Source: YouTube.

All the qualifiers for the 2023/4 Marketing Achievement Awards

4 Dec 2023

Triple Eight wins Assegai Zinthatu Award and campaign awards for Cadbury

Triple Eight wins Assegai Zinthatu Award and campaign awards for Cadbury

Triple Eight 4 Dec 2023

Agency soars up national client rankings

Agency soars up national client rankings

Brave Group 4 Dec 2023

The trends driving media in 2024

The trends driving media in 2024

Advertising Media Forum 4 Dec 2023

Dentsu soars with Scopen

Dentsu soars with Scopen

Dentsu 1 Dec 2023

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