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TBWA appoints Luca Gallarelli Group CEO of TBWA\South Africa
TBWA appoints Luca Gallarelli Group CEO of TBWA\South Africa

TBWA has announced the appointment of Luca Gallarelli to Group CEO, TBWA\South Africa...

Issued by TBWA 10 Sep 2019

Screen grab from the ad.
#OrchidsandOnions: MultiChoice sets an example

An Onion to Prasa for a tweet about dealing with its problems by convening a 'war room'. Who is your enemy? Commuters are your customers...

By Brendan Seery 10 Sep 2019

#MYPROMISE
#MYPROMISE

Independent Media launches powerful and moving manifesto for men to speak aloud a promise to the women and children of South Africa that they will work together to make it a better place - for everyone...

Issued by Independent Media 10 Sep 2019

Airport Ads unveils strategic rebrand
Airport Ads unveils strategic rebrand

One of South Africa's most trusted integrated airport media advertising specialists, Airport Ads has refreshed its corporate identity to mark the company's next step of its journey into the future...

Issued by Provantage Media Group 10 Sep 2019

Panellists Bradshaw, Walsh and Viviers of Pick n Pay, Takealot and Capitec Bank respectively, with Kantar's Du Chenne.
Marketing fundamentals with the 2019 BrandZ CMO panel

The panel discussion at the Cape Town version of WPP and Kantar's Top 30 BrandZ Cape Town launch event for 2019 featured a panel of take-home marketing insights into the power of purpose and 'clicks and mortar' loyalty from some of the country's best-valued brands, namely Takealot, Capitec Bank and Pick n Pay...

By Leigh Andrews 10 Sep 2019

Image credit: Cristina de los Santos on Unsplash.
Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

As the Agency Scope team finalises the 2019 South Africa study, analysts have noted some brief but stand-out trends...

By Johanna McDowell 10 Sep 2019

Image credit: 95C from Pixabay.
Reaching the base-of-the-pyramid consumer

Two years ago, I was exposed to a course that completely blew my mind but also spoke to my heart...

By Lorraine Gwewera 10 Sep 2019

Sarah Berro backstage at the 2019 Loeries in Durban, South Africa. Image credit: Julian Carelsen/2019 Loerie Awards.
#Loeries2019: Impact BBDO's Sarah Berro on making a difference with socially-conscious campaigns

Waste Management Coalition's 'Toxic Flag' by Impact BBDO received the Dove Public Service Award at the 2019 Loeries...

By Maroefah Smith 9 Sep 2019

IRT Media renews strategic partnership on the MyCiti bus network with Street Network and Transit Ads
IRT Media renews strategic partnership on the MyCiti bus network with Street Network and Transit Ads

Integrated Rapid Transport Media, part of the Provantage Media Group stable of companies, has once again successfully retained, the advertising rights to the MyCiTi infrastructure in the City of Cape Town...

Issued by Provantage Media Group 9 Sep 2019

Gallarelli to leave Ogilvy
Gallarelli to leave Ogilvy

Ogilvy South Africa is bidding farewell to Group Managing Director Luca Gallarelli, as the industry leader takes leave of the agency 17 years after he first joined...

Issued by Ogilvy & Mather 9 Sep 2019

Modern Marketing expo kicks off next week
Modern Marketing expo kicks off next week

Are you in the business of helping brands to be seen? To be noticed? To be inspired? Then the Modern Marketing expo is for you...

Issued by Practical Publishing 6 Sep 2019

Arc Interactive successfully concludes its 2019 Take a Girl Child to Work Day Workshops
Arc Interactive successfully concludes its 2019 Take a Girl Child to Work Day Workshops

Digital marketing agency Arc Interactive (ARC) is proud to have hosted six female learners in Grades 10 to 12 from Minerva Secondary School and Sandringham High School, for the Cell C Take a Girl Child to Work Day 2019 programme...

Issued by Arc Interactive 6 Sep 2019

Multiple shelters drive a significantly better return on investment
Multiple shelters drive a significantly better return on investment

Small format out-of-home advertising has earned its stripes as an effective marketing tool, but the real value lies in fully understanding this medium...

Issued by Provantage Media Group 6 Sep 2019

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands
Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands

The combined value of the brands in the BrandZ Top 30 Most Valuable South African Brands ranking, released today by WPP and Kantar and now in its second year, is $37.14bn...

Issued by Kantar 5 Sep 2019

New heroes brave the fourth Toyota Fortuner 4x4 Challenge
New heroes brave the fourth Toyota Fortuner 4x4 Challenge

South African sports heroes once again do the unbelievable in a campaign created by FCB Joburg to promote the fourth edition of Toyota's highly-successful Fortuner 4x4 Challenge...

Issued by FCB Africa 5 Sep 2019

#StartupStory: How SoloUnion SA's plugging the senior-level agency brain drain
#StartupStory: How SoloUnion SA's plugging the senior-level agency brain drain

When former SA creative Matthew Bull started the SoloUnion talent collaborative in New York, he quickly realised this was just the model SA needed, so he recruited Rob McLennan and Gillian Rightford to lead this industry game-changer. Neither an agency nor a collection of freelancers in the strictest sense of the word, here's how their 'heads without the overheads' sharing economy creative solution works...

By Leigh Andrews 5 Sep 2019

Grid Worldwide partners with Absa at the World Economic Forum
Grid Worldwide partners with Absa at the World Economic Forum

Hosted in Cape Town, this year's World Economic Forum on Africa looks at shaping inclusive growth and shared futures in the Fourth Industrial Revolution...

Issued by Grid Worldwide 5 Sep 2019

Image credit: Alex on Unsplash.
Strategy vs creative: The number one pitch killer

It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...

By Johanna McDowell 5 Sep 2019

The diverse cultural dynamics of the SA consumer - What most brands might be missing?
The diverse cultural dynamics of the SA consumer - What most brands might be missing?

Amasa will be hosting an insightful Igniters Forum aimed at exploring the diverse cultural dynamics of SA consumers and highlighting what most brands are missing in their understanding of these consumers...

Issued by Amasa 4 Sep 2019

TBWA Hunt Lascaris's Peter Khoury at the 2019 Loeries Awards. Image credit: Julian Carelsen/2019 Loerie Awards.
#Loeries2019: TBWA Hunt Lascaris's Peter Khoury on why 'The Real Cost' is truly iconic

TBWA Hunt Lascaris recently won the Internet & Mobile Audio Commercials Grand Prix at the Loeries...

By Maroefah Smith 4 Sep 2019

Image from .
450-million dollars for peacock feathers

This is Salvator Mundi. The world's most expensive painting. It recently sold for 450-million dollars at Christie's in New York...

By Damon Stapleton 4 Sep 2019

Barnwell captions this: "Backdrop: The Mother of all Cities."
#BehindtheSelfie with... Mike Barnwell

This week, we go behind the selfie with Mike Barnwell, chief creative officer at HelloFCB+...

By Leigh Andrews 4 Sep 2019

Screen grab from the ad.
#OrchidsandOnions: Pet advice in smart packaging

Ford's video/ad featuring a cute dachshund gets an Orchid, while North West University shows big-city campuses are not the be-all and end-all of the creative world...

By Brendan Seery 3 Sep 2019

Slide from Bagley's presentation.
Click this! Email marketing myths, debunked!

Jason Bagley, CEO of Firing Squad, presented Meltwater's August 2019 webinar, on how to win at email marketing. Here's why this digital marketing dinosaur is still relevant today, along with an overview of Bagley's top five email marketing myths debunked...

By Leigh Andrews 3 Sep 2019

Primedia Outdoor proud media partner of Fourways Mall
Primedia Outdoor proud media partner of Fourways Mall

Primedia Outdoor is proud to be the media partner of Fourways Mall who unveiled its newly renovated and expanded mall in the heart of the northern suburbs of Johannesburg last week...

Issued by Primedia Outdoor 3 Sep 2019

Conferences are dead. Experiences are in!
Conferences are dead. Experiences are in!

The speakers have been announced for the #UJMarketingFit Experience...

Issued by Boo-Yah! 3 Sep 2019

The TBWA\ team on stage accepting the award for Regional Agency of the Year. Image credit: Julian Carelsen/2019 Loerie Awards.
#Loeries2019: The importance of creating work that's locally relevant but still globally competitive

For the second time in a row, TBWA\ was recognised as Regional Agency Group of the Year at the Loeries Awards, which, this year, took place on Saturday, 24 August 2019 at the Durban ICC...

By Juanita Pienaar, Issued by TBWA 3 Sep 2019

Panellists at the IAB Insight Series, Episode 9: Benchmarking Digital Excellence - Work that Wins in Digital (L to r) Jarred Cinman, CEO VMLYR; Paula Hulley, IAB South Africa CEO; Ricky Hendricks, digital marketing manager Tencent Africa; Emma Carpenter, group design director Fjord (Accenture); Siyabonga Africa, South Africa Media Innovation Programme and Nomacala Mpeta, head of learning Digify.
IAB Insight Series: Benchmarking for success

As open source becomes more prolific, benchmarking will become more important...

By Danette Breitenbach 2 Sep 2019

#Loeries2019: Bringing the value of purpose-led work to the world through creative product
#Loeries2019: Bringing the value of purpose-led work to the world through creative product

For the second year running, Joe Public United was recognised as Agency of the Year at the Loeries...

By Juanita Pienaar 2 Sep 2019

Dentsu Aegis Network winners at the prestigious Loeries Awards
Dentsu Aegis Network winners at the prestigious Loeries Awards

Dentsu Aegis Networks creative agency FoxP2 took home three golds in the Print category and one bronze in the Media Innovation category at this year's Loeries Awards...

Issued by Dentsu Aegis Network 2 Sep 2019

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