All the 2025 iPendoring Awards winners

8 Dec 2025

Joe Public claimed the top honour at the iPendoring Awards 2025, winning the Prestigious Umpetha Award for Afrikaraoke for SAB / Castle Milk Stout.

Joe Public was the standout winner.

The campaign was the night’s standout, collecting 6 Golds, five Silvers and 12 Craft Certificates across Radio and Audio, Print and Out of Home, Film, Integrated and Digital categories.

See all the winners below:

Design
Award	Entry type	Agency/Publisher	Brand	Entry title
Silver	Identity Programmes	Sentient Creative	kykNET Silwerskermfees 2025	OMTOORVUUR / TRANSFORMATIVE FIRE
Gold	Publication Design – Whole Publication	Pan Macmillan SA	Pan Macmillan SA	Hierdie is 'n boek oor monsters
Silver	Publication Design – Whole Publication	Pan Macmillan SA	Pan Macmillan SA	Uxanduva Olukhulu
Silver	Design for Digital	Clearwater	kykNET	Niggies
Campaign Craft Gold	Design Crafts – Writing for Design	Halo	Exclusive Books	Deel (Die Laaste Boek) Lees (Die Laaste Boek) Gee (Die Laaste Boek)
Craft Gold	Design Crafts – Illustration	Fairchild Creative	NETFLIX	Semi Soeter
Craft	Design Crafts – Typography	Fairchild Creative	NETFLIX	Semi Soeter
Digital Communication
Gold	Website, Microsite or Mobile Media	Joe Public United	SAB / Castle Milk Stout	Afrikaraoke
Silver	Social Media	TBWA \ Hunt Lascaris	Sloom	Sloom NapBot
Silver	Social Media	Joe Public United	Takealot	Clika Feela
Craft	Digital Crafts –Use of Technology	TBWA \ Hunt Lascaris	Sloom	Sloom NapBot
Craft Gold	Digital Crafts –Music h Sound Design	Joe Public United	SAB / Castle Milk Stout	Afrikaraoke
Film
Silver	Television h CinemaCommercials with a productionbudget exceeding R1m	M+C Saatchi Abel	MTN	Cheeseboy
Silver	Online FilmCommercials	Publicis Groupe Africa	Toyota	It's not a bakkie, It's a Hilux
Silver	Online FilmCommercials	Machine_	Spotify Africa	Spotify Africa – Khuphuka Nathi (Film)
Gold	BrandedContent Film	Joe Public United	SAB / Castle Milk Stout	Afrikaraoke
Craft Gold	Film Crafts – Direction	Machine_	Spotify Africa	Khuphuka Nathi
Craft	Film Crafts – Direction	Binary Film Works	Momentum Aardklop	KUNSmis
Craft Gold	Film Crafts – Cinematography	Machine_	Spotify Africa	Khuphuka Nathi
Craft	Film Crafts – Writing	RETROVIRAL	BB Bakeries	The Taste of Home
Campaign Craft	Film Crafts – Writing	Joe Public United	Chicken Licken	Licken Adventures of Noko Mashaba - Snack Rappin Licken Adventures of Noko Mashaba - Hotwings Licken Adventures of Noko Mashaba - SoulBites
Craft	Film Crafts – Writing	Machine_	Spotify Africa	Khuphuka Nathi
Craft	Film Crafts – Writing	Clearwater	kykNET	Silwerskermfees 2025
Craft	Film Crafts– Animation	Binary Film Works	Momentum Aardklop	KUNSmis
Craft Gold	Film Crafts– Editing	Machine_	Spotify Africa	Khuphuka Nathi
Craft Gold	Film Crafts – OriginalMusic h Sound Design	Machine_	Spotify Africa	Khuphuka Nathi
Craft Gold	Film Crafts – OriginalMusic h Sound Design	RETROVIRAL	BB Bakeries	The Taste of Home
Craft	Film Crafts – OriginalMusic h Sound Design	McCann Worldgroup South Africa (Pty) Ltd	Steers	Burger Le Burger (Bheka Le Burger)
Craft Gold	Film Crafts – Best Useof Licensed Music	Paramount Africa	Paramount Africa	Amapiano SpongeBob
Craft Gold	Film Crafts– Performance	Machine_	Spotify Africa	Khuphuka Nathi
Craft	Film Crafts– Performance	Paramount Africa	Paramount Africa	Amapiano SpongeBob
Integrated Campaign
Silver	Integrated Multimedia – Campaign	Joe Public United	SAB / Castle Milk Stout	Afrikaraoke
Live Communication
Gold	Live Events	Chilliengine	kykNET	Niggies
Craft	Live Crafts – Original Music h Sound Design	McCann Worldgroup South Africa (Pty) Ltd	Steers	Burger Le Burger (Bheka Le Burger)
Craft	Live Crafts– Performance	McCann Worldgroup South Africa (Pty) Ltd	Steers	Burger Le Burger (Bheka Le Burger)
Out of Home
Silver	Outdoor Media	Machine_	Spotify Africa	Khuphuka Nathi
Print
Campaign Silver	Newspaper h Magazine Advertising	Halo	Exclusive Books	Gee (Die Laaste Boek)
Gold	Tactical Use of Print	Joe Public United	SAB / Castle Milk Stout	Revealing Pour
Silver	Indoor Posters	Fokof PTY	Fokof Lager	Sports Drinkers
Craft	Print h OOH Crafts – Art Direction	Joe Public United	SAB / Castle Milk Stout	Revealing Pour
Craft Gold	Print h OOH Crafts – Writing	Joe Public United	SAB / Castle Milk Stout	Revealing Pour
Campaign Craft	Print h OOH Crafts – Writing	Joe Public United	Takealot	Clika Feela - Machonisa Clika Feela - Di Plastic Ndawong Clika Feela - Tsa Ho Ema Line
Craft	Print h OOH Crafts – Typography	Joe Public United	SAB / Castle Milk Stout	Revealing Pour
Radio & Audio
Campaign Gold	Radio Station Commercials	Avatar	Isuzu	SeSotho ke seJapane: Electric Windows SeSotho ke Sejapane: Autonomous SeSotho ke SeJapane: Low Light Capable Reverse Cam
Campaign Silver	Radio Station Commercials	Avatar	Corruption Watch	Pilot Nyaope Doctor Nyaope Traffic Nyaope
Campaign Silver	Radio Station Commercials	Joe Public United	Takealot	Clika Feela - Loan Shark Clika Feela - Killed By Kindness
Campaign Silver	Radio Station Commercials	Joe Public United	Chicken Licken	Love Is Not Make Sure - Payday Funeral Love Is Not Make Sure - Good night text Love Is Not Make Sure-You are going to be a f
Campaign Silver	Radio Station Commercials	distrikt 9	Primedia	Rich-Hate 2 Rich-hate Rich-hate 3
Campaign Silver	Radio Station Commercials	Avatar	Armoured Mobility	Kidnap ka time time Warehouse nambanamba
Campaign Silver	Radio Station Commercials	Joe Public United	Flying Fish	Zulu Viking Kung Fu Cowboys
Campaign Silver	Radio Station Commercials	Avatar	Knorrox	Inkomo Nyoni
Silver	Internet h Mobile Audio Commercials	TBWA \ Hunt Lascaris	Sloom	Sloom NapBot
Gold	Branded Content – Radio h Audio	Joe Public United	SAB / Castle Milk Stout	Afrikaraoke
Campaign Craft	Radio h Audio Crafts – Direction	Joe Public United	Flying Fish	Kung Fu Cowboys Zulu Viking
Campaign Craft	Radio h Audio Crafts – Direction	Boom	Wimpy South Africa	Wimpy You're Always Welcome : Tokoloshi Wimpy You're Always Welcome: Beware of Wimpy You're Always Welcome : Mashonisa
Campaign Craft	Radio h Audio Crafts – Direction	Joe Public United	Chicken Licken	Love Is Not Make Sure - Good Night Text Love Is Not Make Sure - Pay Day Funeral Love Is Not Make Sure - You are going to be a father
Campaign Craft	Radio h Audio Crafts – Writing	Avatar	Isuzu	SeSotho ke SeJapane:Autonomous SeSotho ke SeJapane:Low Light Capable Reverse Cam seSotho ke seJapane: Electric Windows
Campaign Craft	Radio h Audio Crafts – Writing	Joe Public United	Chicken Licken	Love Is Not Make Sure-You are going to be a father Love Is Not Make Sure - Payday Funeral Love Is Not Make Sure - Good night text
Campaign Craft	Radio h Audio Crafts – Writing	Avatar	Knorrox	Inkomo Nyoni
Campaign Craft	Radio h Audio Crafts – Writing	Boom	Wimpy South Africa	Wimpy You're Always Welcome : Tokoloshi Wimpy You're Always Welcome: Beware of the Dog Wimpy You're Always Welcome : Mashonisa
Campaign Craft	Radio h Audio Crafts – Writing	Joe Public United	Takealot	Clika Feela - Loan Shark Clika Feela - Right Hobbies Wrong Hood Clika Feela - Killed By Kindness
Campaign Craft	Radio h Audio Crafts – Writing	Joe Public United	Flying Fish	Kung Fu Cowboys Zulu Viking
Campaign Craft	Radio h Audio Crafts – Writing	FCB Africa	NetFlorist	Names - Khumbuzile Names - Thando Names - Sipho
Campaign Craft	Radio h Audio Crafts – Writing	McCann Worldgroup South Africa (Pty) Ltd	Dettol	u'Q' Omoshayo u'A' Omoshayo u'L' Omoshayo
Campaign Craft	Radio h Audio Crafts – Writing	Avatar	Absa	Uney'tori Uney'tori 2
Campaign Craft Gold	Radio h Audio Crafts – Original Music h Sound Design	Avatar	Isuzu	SeSotho ke seJapane: Electric Windows SeSotho ke SeJapane: Low Light Capable SeSotho ke SeJapane: Autonomous
Campaign Craft	Radio h Audio Crafts – Original Music h Sound Design	distrikt 9	Primedia	Rich-hate 2 Rich-hate 3 Rich-hate 1
Campaign Craft	Radio h Audio Crafts – Original Music h Sound Design	Avatar	Armoured Mobility	Warehouse nambanamba Kidnap ka time time
Campaign Craft Gold	Radio h Audio Crafts – Performance	Avatar	Isuzu	SeSotho ke SeJapane: Autonomous seSotho ke seJapane: Electric Windows SeSotho ke SeJapane: Low Light Capable
Campaign Craft Gold	Radio h Audio Crafts – Performance	Avatar	Armoured Mobility	Kidnap ka time time Warehouse nambanamba
Campaign Craft	Radio h Audio Crafts – Performance	Joe Public United	Flying Fish	Kung Fu Cowboys Zulu Viking
Campaign Craft	Radio h Audio Crafts – Performance	Avatar	Knorrox	Inkomo Nyoni
Craft	Radio h Audio Crafts – Performance	Machine_	Spotify Africa	Khuphuka Nathi – Vayi Vayi
Campaign Craft	Radio h Audio Crafts – Performance	Joe Public United	Chicken Licken	Love Is Not Make Sure - Good night Text Love Is Not Make Sure-You are going to be a father Love Is Not Make Sure - Payday Funeral
Campaign Craft	Radio h Audio Crafts – Performance	Avatar	Absa	Uney'tori Uney'tori 2
Campaign Craft	Radio h Audio Crafts – Performance	FCB Africa	NetFlorist	Names - Thando Names - Sipho Names - Khumbuzile
Campaign Craft	Radio h Audio Crafts – Performance	McCann Worldgroup South Africa (Pty) Ltd	Dettol	u'Q' Omoshayo u'A' Omoshayo u'L' Omoshayo
Student Awards
Silver	Digital Applications, Games h Interactive Tools	IIE-Vega	Duolingo	YohLingo
Silver	General Design	AAA School of Advertising	Humanity	Afritypes
Silver	General Design	Cape Town Creative Academy	CHRONO ROOTS	CHRONO ROOTS CALENDAR
Silver	General Design	Stellenbosch Academy of Design h Photography	Blerrie Lekker	Blerrie Lekker Padstal
Gold	Student Publication Design – Whole Publication	University of Johannesburg	Design Bites	From Corner Shop to Kitchen
Silver	Student Publication Design – Whole Publication	University of Johannesburg	Design Bites	Plates of Joy
Silver	Student Publication Design – Whole Publication	University of Johannesburg	Design Bites	Mother Tongue
Gold	Package Design	IIE-Vega	Melrose	Vreemde Tonge
Silver	Outdoor Media	Red h Yellow Creative School of Business	Afrikaans Taalmonument en museum	Koppel Kaaps
Craft	Student Print, Design h OOH Crafts – Art Direction	Greenside Design Center	Pendoring 25	Smaak your Taal
Craft Gold	Student Print, Design h OOH Crafts – Illustration	Red h Yellow Creative School of Business	Afrikaans Taalmonument en museum	Koppel Kaaps
Craft Gold	Student Print, Design h OOH Crafts – Illustration	The Open Window	Wonders of the Universe Booklet	Wonders van die Heelal Boek
Craft	Student Print, Design h OOH Crafts – Illustration	Stellenbosch University	Pan MacMillan South Africa	Xander h Rooies
Craft	Student Print, Design h OOH Crafts – Illustration	Red h Yellow Creative School of Business	The informal business sector of South Africa	Skoerrrt
Craft	Student Print, Design h OOH Crafts – Illustration	Red h Yellow Creative School of Business	Saltriver, Cape Town	Speldekussing
Craft	Student Print, Design h OOH Crafts – Illustration	IIE-Vega	Yogi Sip	Yaz Iflava
Craft	Student Print, Design h OOH Crafts – Illustration	The Open Window	Wonders of the Universe	Wonders van die Heelal
Craft	Student Print, Design h OOH Crafts – Illustration	The Open Window	Wonders of the Universe Booklet	Die Wonders van die Heelal
Craft	Student Print, Design h OOH Crafts – Illustration	Stellenbosch Academy of Design h Photography	Mila en die Maan	Mila en die Maan
Craft	Student Print, Design h OOH Crafts – Illustration	Stellenbosch Academy of Design h Photography	Weltevreden saam Ouma	Weltevreden saam Ouma
Craft Gold	Student Print, Design h OOH Crafts – Typography	Red h Yellow Creative School of Business	Saltriver, Cape Town	FUNdasie Werk
Craft	Student Print, Design h OOH Crafts – Typography	Red h Yellow Creative School of Business	Saltriver, Cape Town	Speldekussing
Craft	Student Print, Design h OOH Crafts – Photography	Greenside Design Center	Pendoring 25	Smaak your Taal