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Damon Stapleton

Regional chief creative officer for DDB in New Zealand and Australia
Location:New Zealand


Damon is regional chief creative officer for DDB in New Zealand and Australia. Before that, ECD at Saatchi and Saatchi Australia, before that, group ECD of TBWA Hunt Lascaris and global ECD of Standard Bank. He has won over 500 awards internationally, including a D&AD Black Pencil, Cannes Grand Prix, Grand Clios, ADC Black Cube and most effective ad in the world by Warc 100. Damon is now regional chief creative officer for DDB in New Zealand and Australia...
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Creativity. How to make scrambled eggs way better

Space. Time. Distance. Pretty big stuff. These are the rules that govern the universe. But not the imagination...

By Damon Stapleton 2 days ago


Do you believe in the Roaring Twenties brothers and sisters?

So, what happens afterwards? What happens after a catastrophe? How do you carry on and what role does creativity play in all this? I started thinking about all this after reading about the end of the First World War and Swine Flu. What happened after that? The roaring 20's. That has a nice ring to it...

By Damon Stapleton 13 May 2020


2020. A space odyssey

It is a strange feeling to start writing without knowing what you are going to write. It is a feeling of absolute uncertainty. It is so powerful that it can cause paralysis. You can't do what you know you must but you also can't do anything else either...

By Damon Stapleton 29 Apr 2020


Creativity. Bill Withers vs Joe Exotic

It is always going to be a strange week when Tiger King appears and Bill Withers disappears...

By Damon Stapleton 22 Apr 2020


Creativity. The answer to every question on TV

Day 10. I am in lockdown and I have been eating a shit load of Pringles and watching a fair amount of television. As I watched, I noticed this weird phenomenon...

By Damon Stapleton 15 Apr 2020


To be human. Don't worry there's a happy ending

Opinion | Damon Stapleton's take on what it means to be human...

By Damon Stapleton 25 Mar 2020


Advertising. I hope this doesn't go viral

For the last 10 years, I feel like advertising has tried to make an argument. The argument is one of precision...

By Damon Stapleton 4 Mar 2020


Lessons from the second last Blockbuster in the world

Dargaville, a small town on the banks of the Wairoa River in the North Island of New Zealand with a population of approximately 4,500 people, lost the second-last 'Blockbuster' movie store on Earth a few weeks ago. The last one is in the town of Bend, Oregon in the USA...

By Damon Stapleton 12 Feb 2020


Sometimes a yacht needs a horse

In my head, I went through all the answers I thought he could give. But I was way off...

By Damon Stapleton 29 Jan 2020


Having fun underwater

40-million dollars is a lot of money. That is the loss Cats is expected to make. It is a re-occurring event in film. A sure-fire winner that fails...

By Damon Stapleton 15 Jan 2020


You are never lost in Mumbai, you are just on your way

My problems began where most problems do: Being friends with a Bulgarian art director...

By Damon Stapleton 18 Dec 2019


What will advertising be like in 500 years?

This is an article that chief strategy officer Rupert Price and I recently wrote for Idealog Magazine. We were asked a simple question: "What will advertising be like in 500 years?" Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years is a bloody long time. But we gave it a go. And then we went to an unplanned lunch. Enjoy...

By Damon Stapleton 11 Dec 2019


The risk of not taking risks

In a recent interview with Empire Magazine, Martin Scorsese said that he didn't think Marvel movies were cinema. As you can imagine this statement caused much gnashing of Twitter teeth. So, to explain his position, he wrote an article for the New York Times...

By Damon Stapleton 27 Nov 2019


So, what happens to 'once upon a time'?

In his excellent book Blowing the Bloody Doors Off, Michael Caine tells the story of meeting John Wayne at the Beverly Hills Hotel on his first trip to the United States...

By Damon Stapleton 16 Oct 2019


Swimming with clowns

This is a plea for naughtiness. Naughtiness is defined as mischievousness, prankishness, a type of disobedience...

By Damon Stapleton 2 Oct 2019


Phineas Gage is a strange story we should all know

13 September 1848 was not a good day for Phineas Gage. Until that day, the handsome 25-year-old had worked his way up to the position of foreman. By all accounts, he was very good at his job. Shrewd and capable. Somebody you could depend on to get the job done. But, unfortunately, on that day, none of these fine qualities would help him...

By Damon Stapleton 11 Sep 2019


450-million dollars for peacock feathers

This is Salvator Mundi. The world's most expensive painting. It recently sold for 450-million dollars at Christie's in New York...

By Damon Stapleton 4 Sep 2019


Gentle anarchy never hurt anybody

There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time...

By Damon Stapleton 7 Aug 2019


Advertising: Making it mean something

After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...

By Damon Stapleton 24 Jul 2019


What if nothing is changing?

There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they could sell more baby powder...

By Damon Stapleton 17 Jul 2019

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