Damon Stapleton

Regional chief creative officer for DDB in New Zealand and Australia
Location:New Zealand


Damon is regional chief creative officer for DDB in New Zealand and Australia. Before that, ECD at Saatchi and Saatchi Australia, before that, group ECD of TBWA Hunt Lascaris and global ECD of Standard Bank. He has won over 500 awards internationally, including a D&AD Black Pencil, Cannes Grand Prix, Grand Clios, ADC Black Cube and most effective ad in the world by Warc 100. Damon is now regional chief creative officer for DDB in New Zealand and Australia...
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What will advertising be like in 500 years?

This is an article that chief strategy officer Rupert Price and I recently wrote for Idealog Magazine. We were asked a simple question: "What will advertising be like in 500 years?" Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years is a bloody long time. But we gave it a go. And then we went to an unplanned lunch. Enjoy...

By Damon Stapleton 11 Dec 2019

The risk of not taking risks

In a recent interview with Empire Magazine, Martin Scorsese said that he didn't think Marvel movies were cinema. As you can imagine this statement caused much gnashing of Twitter teeth. So, to explain his position, he wrote an article for the New York Times...

By Damon Stapleton 27 Nov 2019

So, what happens to 'once upon a time'?

In his excellent book Blowing the Bloody Doors Off, Michael Caine tells the story of meeting John Wayne at the Beverly Hills Hotel on his first trip to the United States...

By Damon Stapleton 16 Oct 2019

Swimming with clowns

This is a plea for naughtiness. Naughtiness is defined as mischievousness, prankishness, a type of disobedience...

By Damon Stapleton 2 Oct 2019

Phineas Gage is a strange story we should all know

13 September 1848 was not a good day for Phineas Gage. Until that day, the handsome 25-year-old had worked his way up to the position of foreman. By all accounts, he was very good at his job. Shrewd and capable. Somebody you could depend on to get the job done. But, unfortunately, on that day, none of these fine qualities would help him...

By Damon Stapleton 11 Sep 2019

450-million dollars for peacock feathers

This is Salvator Mundi. The world's most expensive painting. It recently sold for 450-million dollars at Christie's in New York...

By Damon Stapleton 4 Sep 2019

Gentle anarchy never hurt anybody

There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time...

By Damon Stapleton 7 Aug 2019

Advertising: Making it mean something

After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...

By Damon Stapleton 24 Jul 2019

What if nothing is changing?

There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they could sell more baby powder...

By Damon Stapleton 17 Jul 2019

Talent is never a single malt

Talent. It's one of those words. Like the word, creativity. Everybody nods and agrees that you need it. These days, everybody, says they need talent desperately. What is also perhaps true, is that the changing structure of our business, from consultants to in-house agencies and everything in between means all sorts of people are perhaps figuring out what this word actually means for the first time...

By Damon Stapleton 26 Jun 2019

Norah Jones, KFC and forgiveness

We had been waiting almost an hour. An hour is a long time to wait. You start playing weird games in your head. I will count to thirty. When the big hands gets to the five, I am definitely out of here. You also silently seethe...

By Damon Stapleton 1 May 2019

Yes, but what about Pablo Escobar's hippos?

I will get to the hippos later but first, pornography. I know, that sentence surprised me too...

By Damon Stapleton 17 Apr 2019

If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 20 Mar 2019

What is madness worth? Lessons from Vince and Tony

We will get to the painting later. We need to go back 48 hours...

By Damon Stapleton 6 Mar 2019

Anybody want tickets to Fyre Festival?

There is an adage in advertising that says nothing kills a bad product faster than good advertising. Of course, that is assuming the product actually exists...

By Damon Stapleton 30 Jan 2019

Anybody fancy building a dangerous cathedral?

There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral..."

By Damon Stapleton 16 Jan 2019

The soft silence of Tokyo

Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th Avenue in New York. For a couple of seconds, you are happily staring at one of the beautiful window displays. You turn around and your child is gone...

By Damon Stapleton 12 Dec 2018

So, how's the pitch going?

My first big pitch. I had a pitch jacket that made me look like a featured extra from Miami Vice. I was sh!tting myself and had a fixed smile on my face in the futile attempt to appear professional...

By Damon Stapleton 5 Dec 2018

There's a reason they say a picture is worth a thousand words

Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing...

By Damon Stapleton 28 Nov 2018

The undeniability of Redwoods

There is a type of silence that happens now and again that makes you smile. When this silence happens and you look around, the other people with you have exactly the same expression...

By Damon Stapleton 21 Nov 2018

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