Damon Stapleton

Chief Creative Officer at DDB New Zealand
Location:New Zealand

Profile

Damon went to New Zealand to work with his old partner Shane Bradnick and make some secret creative sauce. Before that he was ECD at Saatchi and Saatchi Australia, before that, Group ECD of TBWA Hunt Lascaris and Global ECD of Standard Bank. He's the only ECD in Africa to win a D&AD Black Pencil and the annual Directory Big Won Rankings lists him as one of the most successful ECDs of 2016, based on international award wins...
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Norah Jones, KFC and forgiveness

We had been waiting almost an hour. An hour is a long time to wait. You start playing weird games in your head. I will count to thirty. When the big hands gets to the five, I am definitely out of here. You also silently seethe...

By Damon Stapleton 1 May 2019

Yes, but what about Pablo Escobar's hippos?

I will get to the hippos later but first, pornography. I know, that sentence surprised me too...

By Damon Stapleton 17 Apr 2019

If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 20 Mar 2019

What is madness worth? Lessons from Vince and Tony

We will get to the painting later. We need to go back 48 hours...

By Damon Stapleton 6 Mar 2019

Anybody want tickets to Fyre Festival?

There is an adage in advertising that says nothing kills a bad product faster than good advertising. Of course, that is assuming the product actually exists...

By Damon Stapleton 30 Jan 2019

Anybody fancy building a dangerous cathedral?

There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral..."

By Damon Stapleton 16 Jan 2019

The soft silence of Tokyo

Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th Avenue in New York. For a couple of seconds, you are happily staring at one of the beautiful window displays. You turn around and your child is gone...

By Damon Stapleton 12 Dec 2018

So, how's the pitch going?

My first big pitch. I had a pitch jacket that made me look like a featured extra from Miami Vice. I was sh!tting myself and had a fixed smile on my face in the futile attempt to appear professional...

By Damon Stapleton 5 Dec 2018

There's a reason they say a picture is worth a thousand words

Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing...

By Damon Stapleton 28 Nov 2018

The undeniability of Redwoods

There is a type of silence that happens now and again that makes you smile. When this silence happens and you look around, the other people with you have exactly the same expression...

By Damon Stapleton 21 Nov 2018

The rise of the internet class

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

By Damon Stapleton 26 Sep 2018

The tango of Donald Trump and Nike

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

By Damon Stapleton 12 Sep 2018

What do you want creativity to do?

"What can creativity do?" Last week, I was asked this simple question. I have been asked this four-word puzzle a few times in my career. It is a strange question...

By Damon Stapleton 22 Aug 2018

The love story of an engine and a compass

Years ago, I was lucky enough to work with two giants in the advertising industry. Out of respect, I am not going to name them because they would want it that way...

By Damon Stapleton 8 Aug 2018

Enough plankton, and you sir, have a whale

It has been a couple of weeks of belief and varying degrees of success...

By Damon Stapleton 18 Jul 2018

Stranger Things: The Cannes Edition

Damon Stapleton won 12 Cannes Lions this year. Of the overall experience, he says, "I was looking for a sign for a couple of days. And there it was..."

By Damon Stapleton 4 Jul 2018

Do you speak creativity?

"Doing stand-up in Poland." This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation...

By Damon Stapleton 13 Jun 2018

The illusion of control

Kintsugi: The Japanese art of repairing broken pottery with powdered gold...

By Damon Stapleton 30 May 2018

What if you could change the world?

I will get to the accompanying picture a bit later. First, let me give you a scenario: Imagine there is a job you have dreamed of your whole life. It is all you have ever wanted to do. You spend every day trying to make it happen. You are passionate and diligent. You work hard. This job is all you care about...

By Damon Stapleton 16 May 2018

A priest and a psychic walk into a New York bar...

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame...

By Damon Stapleton 9 May 2018

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