Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

Advertise your job vacancies

Jobs

Paid Media Specialist Johannesburg
Creative Lead Pretoria
Experiential Activations and Events Project Manager Cape Town
Financial Accountant Sandton
Client Success/Account Executive Johannesburg
Multi Media Content Producer Johannesburg

More jobs Submit a job Open account

New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

View EBM Group's Biz Press Office

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

Source:

Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

The human paradox: The faster AI advances, the more human connection matters

The human paradox: The faster AI advances, the more human connection mattersCharne Munien, Rogerwilco

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

3 hours

Source:

Warc identifies 8 blockers to advertising effectiveness

4 hours

More news

Image supplied: The new Remax DOOH campaign at the V&A Waterfront

Anamorphic programmatic DOOH campaign comes to the V&A Waterfront

22 Nov 2022

Mattel launches NFT marketplace

Mattel launches NFT marketplace

22 Nov 2022

InDrive launches 'Better deal with real people' campaign

InDrive launches 'Better deal with real people' campaign

22 Nov 2022

Image supplied: Ebrahiem “The Inglisman” Inglis

#MusicExchange: The multi-talented Ebrahiem Inglis

Martin Myers 22 Nov 2022

Source:

Durban International Film Festival opens entries for 2023

22 Nov 2022

Source:

Mobile commerce to take pride of place this Black Friday

22 Nov 2022

947's Msizi and Matt Cycle for charity

947's Msizi and Matt Cycle for charity

Primedia Broadcasting 22 Nov 2022

Source:

5 tips to move the marketing needle on a tighter budget

Niamh NicLiam 22 Nov 2022

Q3 Audit Bureau of Circulations Analysis (ABC/VFD)

Q3 Audit Bureau of Circulations Analysis (ABC/VFD)

Caxton Media 22 Nov 2022

Updated: SA retail brands reveal plans for Black Friday 2022

Updated: SA retail brands reveal plans for Black Friday 2022

Lauren Hartzenberg 21 Nov 2022

Source:

3 things brands should consider this Black Friday

Scott Thwaites 21 Nov 2022

#OrchidsandOnions: Sneaking in some ambush tactics

#OrchidsandOnions: Sneaking in some ambush tactics

Brendan Seery 21 Nov 2022

Source:

World Cup 2022: Qatar is accused of 'sportswashing' but do the fans really care?

Argyro Elisavet Manoli 21 Nov 2022

Twyg Sustainable Fashion Awards 2022 winners announced

Twyg Sustainable Fashion Awards 2022 winners announced

21 Nov 2022

First Choice launches its second The Soft Life campaign

First Choice launches its second The Soft Life campaign

21 Nov 2022

Sherbet Agency nabs SA's energy supplement hero, McNab's!

Sherbet Agency nabs SA's energy supplement hero, McNab's!

Sherbet Agency 21 Nov 2022

FundiConnect and Planet54 launch a brand-new giveaway for students

FundiConnect 21 Nov 2022

Local whisky comes of age. Time-honoured mastery with so much to savour before the first sip

Local whisky comes of age. Time-honoured mastery with so much to savour before the first sip

Just Design 21 Nov 2022

Emerging talent share their experience of working at Machine_

Emerging talent share their experience of working at Machine_

Machine_ 21 Nov 2022

Retailer Game makes metaverse debut this Black Friday

Retailer Game makes metaverse debut this Black Friday

18 Nov 2022

Source:

Competition Tribunal fines Corpcom Outdoor R1.38m for price fixing

18 Nov 2022

Source:

Elon Musk's 'hardcore' ultimatum leads to Twitter exodus

18 Nov 2022

#LunchtimeMarketing: How do we lead and keep up with trends in 2023?

#LunchtimeMarketing: How do we lead and keep up with trends in 2023?

18 Nov 2022

Pick n Pay Futurewear: Accessible designer fashion made in SA

Pick n Pay Futurewear: Accessible designer fashion made in SA

Lauren Hartzenberg 18 Nov 2022

Image supplied: Sunshine Cinema is offering an online professional development course on Film Impact Screening Facilitation

Sunshine Cinema offers online filmmaking development

18 Nov 2022

Source:Screenshot.

Highbury Media rebrands to Habari Media

18 Nov 2022

Liberty Two Degrees scoops 29 Footprint Awards for retail marketing excellence

Liberty Two Degrees scoops 29 Footprint Awards for retail marketing excellence

Jenny Griesel Communications 18 Nov 2022

The proliferation of passions

The proliferation of passions

Levergy 18 Nov 2022

702 Small Business Awards winners announced

702 Small Business Awards winners announced

Primedia Broadcasting 18 Nov 2022

Kanad Bahalkar built the new weapon for sales teams: Potion's AI Video Outreach Solution

Kanad Bahalkar built the new weapon for sales teams: Potion's AI Video Outreach Solution

Craig Lebrau, Lebrau Press 22 Nov 2022

Africa news

Mattel launches NFT marketplace

Mattel launches NFT marketplace

22 Nov 2022

African super app Yassir to launch its on-demand grocery delivery services in SA

African super app Yassir to launch its on-demand grocery delivery services in SA

15 Nov 2022

Vodacom hit by Ethiopia network roll-out

Vodacom hit by Ethiopia network roll-out

14 Nov 2022

Source:

Ye and Adidas break up: Why brand marriages sometimes go bad

Pankhuri Malhotra 10 Nov 2022

Let's do Biz