IMC Conference Content Feature

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#NedbankIMC2023 - Mzamo Xala: An African-focused future

The #NedbankIMC #UpClosePersonal conference took place on Friday 15 September at Urban Brew Studios, Johannesburg, playing host to a stellar lineup of marketing and media experts, both local and from abroad.

By Danette Breitenbach

19 Sep 2023

Mzamo Xala, the group CEO of Avatar Johannesburg

We caught up with some of the speakers, including Mzamo Xala, the group CEO of Avatar Johannesburg.

Xala, and Avatar, are passionate about liberating Africa for a better world through an African future that is focused on African content.

“We see African content generated by machine learning that is focused on African originality and culture as well as insights that matter to Africans and our struggles in terms of how we design products and help our clients, and create work that performs.”

Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.