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The core event will be hosted at The Vineyard Hotel, Cape Town, South Africa, during the week of 5-9 October. The week’s activities will start on Monday, 5 October with a delegate and media tour of the Cape Peninsula, followed by two Master Classes hosted by the Public Relations Institute of Southern Africa (PRISA) and Reputation Matters, as well as a gathering of ‘Women Influence Community Forum Global’ on the same day. It will culminate in the core summit on Wednesday, 7 October, and Thursday, 8 October.
“Opting for a hybrid summit, as opposed to a 100% virtual event, was not the immediate decision we took following the first announcement of level 5 lockdown, at the end of March. We first considered a complete postponement to 2021, but very briefly; then assessed all options open to us in-line with evolving government regulations. All things considered, we then decided that a hybrid event would be a better compromise and seamless transition from the old way of doing things to the new," says Solly Moeng, Founder & Convenor of the Africa Brand Summit.
All current Covid-19 conference restrictions remaining in place – with only a maximum of 50 people allowed to meet at the designated venue - most speakers/panellists and delegates are expected to livestream from across Africa and the rest of the world. This also means that there is no obligation for all participants to come to Cape Town, if they do not already live in the host city.