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SA's D&AD 2017 winners: TBWA Hunt Lascaris
All the winners of D&AD 2017 Pencils have been announced and we have the colours of the 13 South African entries that made the grade...
28 Apr 2017
Here Glover, also D&AD 2017 jury president for radio and audio, specifically talks us through this year’s wins for the agency, their previous D&AD ‘pencil box’ record and their strategy to keep those international accolades coming…
Jenny Glover, ECD at TBWA Hunt Lascaris
Then we picked up two wood pencils in the ‘writing for radio and audio’ category, which is judged by a specialised jury of international writers. One was for Flight Centre Student Flights’ ‘Spirit Fest,’ also produced by Louis Enslin of Produce Sound, and another for City Lodge Hotels’ ‘Anniversary,’ produced by Lorens Persson of Sterling Sound.
Johannesburg-based Produce Sound's owner Louis Enslin shares the good news about the state of SA's audio advertising...
Leigh Andrews 12 Jan 2017
I was lucky enough to be president of the radio and audio jury this year and was part of the Black Pencil judging across all advertising categories. This experience really put the wins into perspective for me. It is incredibly difficult to even make it onto a shortlist at D&AD, let alone to actually pick up a pencil. I’ve judged at all the international shows and this is by far the toughest and most brutal. The judges expect absolute perfection and only award pencils for work of the highest standard, so to win one graphite and two wood pencils is a massive achievement as it puts us at the top performing individual agency in SA.
As a country, we can be very proud of the quality of our ideas, writers and our world-class audio engineers. Well done to all the South African pencil winners. You’ve essentially bagged yourselves a unicorn!
Last year was a really good year for TBWA Hunt Lascaris, with one yellow and two wood pencils. But the best year we had was 2010, when we picked up four wood pencils, two yellow and one black for ‘The Zimbabwean’.
The strategy is simply to keep our heads down, have some fun and continue to do the best work for our clients. Awards are most often a natural byproduct of that process.
Sound advice. Here’s hoping for much more of that great South African work to come. Click here for a reminder of all of South Africa’s 2017 D&AD Pencil winners.