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Collins Dictionary’s word of the year for 2022 is “permacrisis”. It’s defined as “an extended period of instability and insecurity, especially one resulting from a series of catastrophic events. The year ahead is set to continue along this trajectory.
Flux Trends conducted a survey where leaders, entrepreneurs, and business owners were asked about their preparedness for the future and what assistance they require to become more future-proofed.
Feedback from the survey includes:
Respondents expressed a desire to understand the business and consumer trends impacting business. They also expressed the need for assistance with engendering a culture of foresight in the business.
The overall sentiment from the survey respondents was one of cautious optimism. Political and economic instability as well as the impact of AI were their main concerns. Tradition and inflexibility of organisations was found to be a hindrance to innovation.
Respondents acknowledged the importance of forward thinking and expressed a desire to embed a culture or foresight within their organisations. They also expressed a need to understand the younger consumer segments.
Click here to download the report