Marketing News South Africa

All the 2022 Marketing Achievement Awards qualifiers

The qualifiers, across 15 categories, for the 3rd annual Marketing Achievement Awards (MAA) have been announced, ahead of the awards presentation next week.
Supplied.
Supplied.

Many of the entries demonstrate how the combination of strategic marketing and creativity has the ability to deliver business results according to 49 industry experts who judged this year's entries against strict criteria, including the impact of the marketing campaign on business objectives and bottom line.

The judges also say that the calibre of this year’s entries was exemplary, particularly considering the challenges marketers and businesses faced during the pandemic.

MAA council members and the 2022 judges commented that this year’s adjudication process had been extremely thorough and robust including evaluating each written submission against specified criteria, arguing the merits of each top-scoring entry in peer quorums and, in the case of the three leadership categories, conducting online interviews with the nominees and their colleagues to understand these marketers and their work.

The winners of the 2022 MAA’s will be announced at an awards event, proudly presented by the SABC, taking place in Johannesburg on the 13 July.

The event will also be livestreamed. You can register here.

The qualifiers

The qualifiers, in alphabetical order, who met the entry criteria are below or click here.

EntryBrand/OrganisationLead Partner Category
11th Desmond Tutu International Peace LectureThe Desmond & Leah Tutu Legacy FoundationFlow CommunicationsThe Sanlam Excellence in Purpose-led Marketing Category
A Collaborative Repositioning of Sea Harvest and McCain as "The Friends in Your Freezer"Sea Harvest and McCainCRT CreateThe Kantar Excellence in Brand Positioning Category
BIC Buy One, Give One ProgrammeBICInteger\HotspotThe Sanlam Excellence in Purpose-led Marketing Category
Black Friday Upsized - Standard BankStandard BankM&C Saatchi AbelThe Google Excellence in Digital Brand Marketing Category
Cadbury Dairy Milk #InOurOwnWordsCadburyOgilvyThe Primedia Outdoor Excellence in Integrated Marketing Category
Cadbury Dairy Milk #InOurOwnWordsCadburyOgilvyThe Sanlam Excellence in Purpose-led Marketing Category
Cadbury Dairy Milk #InOurOwnWordsCadburyOgilvyThe Nando's Excellence in South African Resonance Marketing Category
Castle Lager #InOurBloodCastle LagerMscsportsThe Sanlam Excellence in Purpose-led Marketing Category
Castle Lager #InOurBloodCastle LagerMscsportsExcellence in Strategic Sponsorship Marketing
Castle Lite: Renewable ElectricityCastle LiteOgilvyThe Nando's Excellence in South African Resonance Marketing Category
Castle Milk Stout One For The AncestorsCastle Milk StoutJoe Public UnitedThe Sanlam Excellence in Purpose-led Marketing Category
Castle Milk Stout One For The AncestorsCastle Milk StoutJoe Public UnitedThe Nando's Excellence in South African Resonance Marketing Category
Checkers Forage & Feast RangeCheckersN/AThe Absa Excellence in Marketing Innovation Category
Checkers Sixty60Checkers Retroviral CommunicationsThe Absa Excellence in Marketing Innovation Category
Coca-Cola, Launching RealMagicCoca-ColaMediacomThe Google Excellence in Digital Brand Marketing Category
Debonairs Pizza - OTTDebonairs PizzaThe MediashopThe Telkom Excellence in Resourceful Marketing Category
Discovery Bank | The Future of Banking. Now.Discovery BankN/AThe Kantar Excellence in Brand Positioning Category
Discovery Bank | The Future of Banking. Now.Discovery BankN/AThe Primedia Outdoor Excellence in Integrated Marketing Category
Discovery Bank | The Future of Banking. Now.Discovery BankN/AThe Google Excellence in Digital Brand Marketing Category
DStv Explora LaunchMultiChoice The MediashopExcellence in New Product or Brand Launch
EasyScan Standard BankStandard Bank, EasyScanM&C Saatchi AbelExcellence in Internal Marketing
Facebook Flavoured TinkiesTinkiesHellosquareExcellence in New Product or Brand Launch
Fanta, Colour Every MomentFantaMediacomThe Google Excellence in Digital Brand Marketing Category
Fixed Deposit Account - Standard BankStandard Bank Fixed Deposit CampaignM&C Saatchi AbelThe Google Excellence in Digital Brand Marketing Category
Flexi Funeral - Standard BankStandard Bank, Flexi Funeral CampaignM&C Saatchi AbelThe Google Excellence in Digital Brand Marketing Category
Flying Fish Smart Drinking #EatWithItFlying FishJoe Public UnitedThe Sanlam Excellence in Purpose-led Marketing Category
Flying Fish X Uber Eats = Flying DishFlying FishJoe Public UnitedThe Absa Excellence in Marketing Innovation Category
FNB #TheChangeables Positioning CampaignFNB GRID WorldwideThe Kantar Excellence in Brand Positioning Category
GIZ/SPIPA - Climate 360Climate 360 Flow CommunicationsThe Sanlam Excellence in Purpose-led Marketing Category
Halls Breathe For ItHallsOgilvy & MatherThe Kantar Excellence in Brand Positioning Category
Hollard #DoItOnPurpose campaignHollard Flow CommunicationsExcellence in Internal Marketing
Hollard Big Ads for Small BusinessHollard VMLY&RThe Sanlam Excellence in Purpose-led Marketing Category
Hollard Daredevil Run 2021Hollard DaredevilCreative Space MediaThe Sanlam Excellence in Purpose-led Marketing Category
Hollard Daredevil Run 2021Hollard DaredevilCreative Space MediaThe Primedia Outdoor Excellence in Integrated Marketing Category
How About Now Campaign - Standard BankStandard Bank M&C Saatchi AbelThe Google Excellence in Digital Brand Marketing Category
JacarandaFM CarolsJacarandaFM Timesquare AdvertisingThe Sanlam Excellence in Purpose-led Marketing Category
Kellogg's GranolaKellogg'sTILT CultureThe Google Excellence in Digital Brand Marketing Category
Kellogg’s Coco Pops FillsKellogg's Coco PopsOddinaryThe Primedia Outdoor Excellence in Integrated Marketing Category
LexisNexis transformation into a digital B2B powerhouseLexisNexisBlacfoxThe HKLM Excellence in Brand Marketing B2B Category
Marine Protected Areas Day 2021South African Association for Marine Biological ResearchFlow CommunicationsThe Sanlam Excellence in Purpose-led Marketing Category
Mastercard - She Is...PricelessMastercardPublicis SapientThe Sanlam Excellence in Purpose-led Marketing Category
MTN Business App of the YearMTN BusinessCreative Space MediaThe Sanlam Excellence in Purpose-led Marketing Category
Mugg & Bean | Let them eat CakeMugg and BeanThe MediashopThe Google Excellence in Digital Brand Marketing Category
Nando's @Table OrderingNando'sVMLY&RThe Absa Excellence in Marketing Innovation Category
Nando's Always AffordableNandosM&C Saatchi AbelThe Kantar Excellence in Brand Positioning Category
Nando's Bridge FireNando'sBridges for MusicThe Sanlam Excellence in Purpose-led Marketing Category
Nando's community management in crisisNando'sVMLY&RThe Google Excellence in Digital Brand Marketing Category
Nando's Gatvol Festive CampaignNando'sM&C Saatchi AbelThe Primedia Outdoor Excellence in Integrated Marketing Category
Nando's Grillers Challenge OnlineNando'sN/AExcellence in Internal Marketing
Nando's PregoNando'sM&C Saatchi AbelExcellence in New Product or Brand Launch
Nando's Tins For TjipsNando'sVMLY&RThe Sanlam Excellence in Purpose-led Marketing Category
Nando’s “This Is Us!” campaign: Using music to raise the spirit of NandocasNando'sMama CreativeExcellence in Internal Marketing
Nando’s B2B Voucher ProgrammeNando'sN/AThe HKLM Excellence in Brand Marketing B2B Category
Nando’s Creative ExchangeNando'sSpier Arts TrustExcellence in Strategic Sponsorship Marketing
Nedbank - YouthXNedbankLevergyThe Sanlam Excellence in Purpose-led Marketing Category
Nedbank - YouthXNedbank LevergyThe Kantar Excellence in Brand Positioning Category
Nedbank Anti-Advertising CampaignNedbankJoe Public UnitedThe Kantar Excellence in Brand Positioning Category
Nedbank Corporate & Investment BankNedbank Corporate & Investment BankJoe Public UnitedThe HKLM Excellence in Brand Marketing B2B Category
Nedbank Cup Play Your PartNedbankLevergyExcellence in Strategic Sponsorship Marketing
Nedbank Cup Play Your PartNedbankLevergyThe Sanlam Excellence in Purpose-led Marketing Category
Nedbank RunifiedNedbank LevergyExcellence in Strategic Sponsorship Marketing
Nedbank Runified Breaking BarriersNedbank LevergyExcellence in Strategic Sponsorship Marketing
Nedbank Together, Beke Le BekeNedbankN/AThe Nando's Excellence in South African Resonance Marketing Category
Old Mutual COVID-19 Support CampaignOld MutualPublicisThe Sanlam Excellence in Purpose-led Marketing Category
Personal Lending - Standard BankStandard Bank Personal LendingM&C Saatchi AbelThe Google Excellence in Digital Brand Marketing Category
Restaurant ReDiscovery Campaign Discovery Business InsuranceRøering Creative KinThe Telkom Excellence in Resourceful Marketing Category
SAB - Responsible. TogetherSouth African BreweriesJoe Public UnitedExcellence in Reputation Management
Sanlam Digital Brand Marketing | Live with confidenceSanlamKing JamesThe Google Excellence in Digital Brand Marketing Category
Sanlam Live with ConfidenceSanlamKing JamesThe Primedia Outdoor Excellence in Integrated Marketing Category
Sanlam Live with Confidence SanlamKing JamesThe Kantar Excellence in Brand Positioning Category
Sanlam Savings J/ARSanlamKing JamesThe Absa Excellence in Marketing Innovation Category
Savanna Virtual Comedy BarSavannaGrey Advertising AfricaThe Absa Excellence in Marketing Innovation Category
Savanna Virtual Comedy BarSavannaGrey Advertising AfricaThe Nando's Excellence in South African Resonance Marketing Category
Sea Harvest Fish Fingers: The Mealtime HeroesSea Harvest CRT CreateThe Primedia Outdoor Excellence in Integrated Marketing Category
Siyatabalaza Campaign - Standard BankStandard Bank, SiyatabalazaTradewayExcellence in Internal Marketing
South African Tourism 'Brand Re-Ignition' campaignSouth African TourismThe MediashopThe Google Excellence in Digital Brand Marketing Category
Standard Bank - Ngekebalunge MyMo Plus CampaignStandard BankM&C Saatchi AbelThe Google Excellence in Digital Brand Marketing Category
Standard Bank Family FeudStandard Bank, Family Feud SponsorshipM&C Saatchi AbelExcellence in Strategic Sponsorship Marketing
Standard Bank Family Feud Internal CampaignStandard BankN/AExcellence in Internal Marketing
Standard Bank How About Now Integrated CampaignStandard BankM&C Saatchi AbelThe Primedia Outdoor Excellence in Integrated Marketing Category
Standard Bank Insurance App Launch CampaignStandard BankN/AThe Sanlam Excellence in Purpose-led Marketing Category
Standard Bank Top Women Virtual Summit & AwardsStandard Bank Top WomenTopco MediaExcellence in Strategic Sponsorship Marketing
Standard Bank WalletWise ProgrammeStandard Bank, WalletWiseM&C Saatchi AbelThe Sanlam Excellence in Purpose-led Marketing Category
Stimorol - Your Flavour. Your FlowStimorolSaatchi & SaatchiThe Kantar Excellence in Brand Positioning Category
Stimorol RetroStimorolSaatchi & SaatchiThe Google Excellence in Digital Brand Marketing Category
The Hollard Trucking Driver Rewards Card ProgrammeHollard TruckingFlow CommunicationsThe Sanlam Excellence in Purpose-led Marketing Category
The Penguin Post, the magazine about books for book loversPenguin Random House South AfricaN/AThe Absa Excellence in Marketing Innovation Category
The Pothole Patrol Initiative Discovery Insure (Partnered with Dial Direct and The City of Johannesburg)N/AThe Sanlam Excellence in Purpose-led Marketing Category
The Solidarity FundThe Solidarity FundJoe Public UnitedThe Nando's Excellence in South African Resonance Marketing Category
Tiger Brands - Ingram's Skin SessionsIngram'sN/AThe Sanlam Excellence in Purpose-led Marketing Category
V&A Waterfront: Joy from Africa to the WorldV&A WaterfrontPlatform CreativeThe Nando's Excellence in South African Resonance Marketing Category
ViceroyViceroyGrey Africa / LiquidThe Nando's Excellence in South African Resonance Marketing Category
Viceroy ViceroyGrey Africa / LiquidExcellence in New Product or Brand Launch



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