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E-commerce News South Africa

#CannesLions2016: Outdoor Lions winners!

The 2016 Cannes Outdoor Lions award ceremony resulted in 285 awards in total, with a campaign Bronze Lion coming home to SA

The Grand Prix went to Colenso BBDO Auckland for their 'Brewtroleum' work for client Heineken New Zealand in the 'Integrated Campaign led by Outdoor' category.

Jury President, Ricardo John, CCO of J. Walter Thompson, said, “Brewtroleum proved that outdoor has no boundaries. To make gas out of beer? That's unbelievable! It proves that agencies are going deeper and solving clients’ business problems with creativity.”

Ogilvy & Mather Cape Town's 'Technically Superheroes' campaign for client Volkswagen South Africa's Volkswagen Genuine Parts won a Bronze Lion in the 'Cars & Automotive Products & Services' category.

'Ogilvy & Mather Cape Town's 'Technically Speaking' campaign that brought home Outdoor bronze for Volkswagen Genuine Parts.
'Ogilvy & Mather Cape Town's 'Technically Speaking' campaign that brought home Outdoor bronze for Volkswagen Genuine Parts.

View the full table of winning work below:

All the 2016 Outdoor Lions winners

TitleClientProductEntrant CompanyCountryPrize
A02 (Drinks )
"BREAKDANCE"PEPSICO DEUTSCHLANDPEPSI LIGHTBBDO GROUP GERMANY DusseldorfGERMANYBronze Lion Campaign
"PARKOUR"PEPSICO DEUTSCHLANDPEPSI LIGHTBBDO GROUP GERMANY DusseldorfGERMANYBronze Lion Campaign
"SKATEBOARD"PEPSICO DEUTSCHLANDPEPSI LIGHTBBDO GROUP GERMANY DusseldorfGERMANYBronze Lion Campaign
BANNERACCOLADEHARDYS WINEMcCANN BirminghamUNITED KINGDOMBronze Lion
POOL LOUNGEREVIANEVIANBETC ParisFRANCEBronze Lion Campaign
SUNBEDEVIANEVIANBETC ParisFRANCEBronze Lion Campaign
DIVEREVIANEVIANBETC ParisFRANCEBronze Lion Campaign
PALM TREEEVIANEVIANBETC ParisFRANCEBronze Lion Campaign
A03 (Household Goods)
TOYSS.C. JOHNSONZIPLOC® ENERGY BBDO ChicagoUSABronze Lion Campaign
TOOLSS.C. JOHNSONZIPLOC® ENERGY BBDO ChicagoUSABronze Lion Campaign
CEREALS.C. JOHNSONZIPLOC® ENERGY BBDO ChicagoUSABronze Lion Campaign
A04 (Cosmetics, Toiletries, Healthcare & Pharmacy)
PENCILJOHNSON & JOHNSONLISTERINE COOL MINTJ. WALTER THOMPSON LondonUNITED KINGDOMBronze Lion Campaign
MONEYJOHNSON & JOHNSONLISTERINE COOL MINTJ. WALTER THOMPSON LondonUNITED KINGDOMBronze Lion Campaign
KEYSJOHNSON & JOHNSONLISTERINE COOL MINTJ. WALTER THOMPSON LondonUNITED KINGDOMBronze Lion Campaign
A06 (Clothing, Footwear & Accessories)
SAMBASÃO PAULO ALPARGATASHAVAIANASALMAPBBDO São PauloBRAZILSilver Lion Campaign
FUTEBOLSÃO PAULO ALPARGATASHAVAIANASALMAPBBDO São PauloBRAZILSilver Lion Campaign
BOSSA NOVASÃO PAULO ALPARGATASHAVAIANASALMAPBBDO São PauloBRAZILSilver Lion Campaign
PIERSÃO PAULO ALPARGATASHAVAIANASALMAPBBDO São PauloBRAZILSilver Lion Campaign
A08 (Cars & Automotive Products & Services)
BUCKETBAGVOLKSWAGENKEYLESS ACCESSDDB GROUP DÜSSELDORF GERMANYBronze Lion Campaign
TOTEVOLKSWAGENKEYLESS ACCESSDDB GROUP DÜSSELDORF GERMANYBronze Lion Campaign
CLUTCHVOLKSWAGENKEYLESS ACCESSDDB GROUP DÜSSELDORF GERMANYBronze Lion Campaign
VOLVO "AIRBAG" CYCLISTVOLVO MÉXICOPEDESTRIAN AIRBAGGREY MÈXICO Mexico CityMEXICOSilver Lion Campaign
VOLVO "AIRBAG" PEDESTRIANVOLVO MÉXICOPEDESTRIAN AIRBAGGREY MÈXICO Mexico CityMEXICOSilver Lion Campaign
VOLVO "AIRBAG" RUNNERVOLVO MÉXICOPEDESTRIAN AIRBAGGREY MÈXICO Mexico CityMEXICOSilver Lion Campaign
A09 (Retail, e-Commerce, Restaurants & Fast Food Chains)
READ BETTER STORIES - CURRYPAPER PLUS GROUPPAPER PLUS RETAIL STOREFCB NEW ZEALAND AucklandNEW ZEALANDBronze Lion Campaign
READ BETTER STORIES - BOOTSPAPER PLUS GROUPPAPER PLUS RETAIL STOREFCB NEW ZEALAND AucklandNEW ZEALANDBronze Lion Campaign
READ BETTER STORIES - GYMPAPER PLUS GROUPPAPER PLUS RETAIL STOREFCB NEW ZEALAND AucklandNEW ZEALANDBronze Lion Campaign
BEDIKEA - SAUDI ARABIAIKEA SPECIAL OFFERSMEMAC OGILVY DubaiUNITED ARAB EMIRATESGold Lion Campaign
LAMPIKEA - SAUDI ARABIAIKEA SPECIAL OFFERSMEMAC OGILVY DubaiUNITED ARAB EMIRATESGold Lion Campaign
NIGHTSTANDIKEA - SAUDI ARABIAIKEA SPECIAL OFFERSMEMAC OGILVY DubaiUNITED ARAB EMIRATESGold Lion Campaign
TABLEIKEA - SAUDI ARABIAIKEA SPECIAL OFFERSMEMAC OGILVY DubaiUNITED ARAB EMIRATESGold Lion Campaign
BOOKCASEIKEA - SAUDI ARABIAIKEA SPECIAL OFFERSMEMAC OGILVY DubaiUNITED ARAB EMIRATESGold Lion Campaign
BIG MACBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDBronze Lion Campaign
WHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDBronze Lion Campaign
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDBronze Lion Campaign
PEACE DOVEBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDSilver Lion Campaign
PEACE FINGERSBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDSilver Lion Campaign
OLIVE BRANCHBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDSilver Lion Campaign
A10 (Travel & Transport)
AIRBNB ANIMALS | PIGAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USAGold Lion Campaign
AIRBNB ANIMALS | ARMADILLOAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USAGold Lion Campaign
AIRBNB ANIMALS | SPIDERAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USAGold Lion Campaign
AIRBNB ANIMALS | OCTOPUSAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USAGold Lion Campaign
ANIMALS | PENGUINAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USAGold Lion Campaign
A11 (Entertainment & Leisure)
CHAV (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
WAR (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
A12 (Media & Publications)
ANATOMYL'EQUIPEL'EQUIPEDDB PARIS FRANCEBronze Lion Campaign
MAPL'EQUIPEL'EQUIPEDDB PARIS FRANCEBronze Lion Campaign
A17 (Charities, Public Health & Safety, Public Sector & Awareness Messages)
WALLS JORGE CASTAÑEDA #IMPROUDTOBEMEXICANWING New York USAGold Lion Campaign
PROBLEMS JORGE CASTAÑEDA #IMPROUDTOBEMEXICANWING New York USAGold Lion Campaign
PEOPLE JORGE CASTAÑEDA #IMPROUDTOBEMEXICANWING New York USAGold Lion Campaign
BEN NGHE RIVERUNICEF GLOBALUNICEF GLOBALHAPPINESS BrusselsBELGIUMBronze Lion Campaign
NGA BAY RIVERUNICEF GLOBALUNICEF GLOBALHAPPINESS BrusselsBELGIUMBronze Lion Campaign
SAIGON RIVERUNICEF GLOBALUNICEF GLOBALHAPPINESS BrusselsBELGIUMBronze Lion Campaign
SKYLINEALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
ICEBERGALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
DUNESALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
WHITE FACEALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
GREY FACEALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
BLACK FACEALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
OLD AGETHE SAMARITANS1Y&R SHANGHAI CHINASilver Lion Campaign
RAT HOMETHE SAMARITANS1Y&R SHANGHAI CHINASilver Lion Campaign
SCHOOL BULLYTHE SAMARITANS1Y&R SHANGHAI CHINASilver Lion Campaign
TRANSGENDERTHE SAMARITANS1Y&R SHANGHAI CHINASilver Lion Campaign
STUDY STRESSTHE SAMARITANS1Y&R SHANGHAI CHINASilver Lion Campaign
B01 (Food)
CHOCOLATEFREDDOINSTITUTIONALY&R SÃO PAULO BRAZILBronze Lion Campaign
MINTFREDDOINSTITUTIONALY&R SÃO PAULO BRAZILBronze Lion Campaign
STRAWBERRYFREDDOINSTITUTIONALY&R SÃO PAULO BRAZILBronze Lion Campaign
UNCONDITIONAL KISSESHERSHEY'SKISSESY&R San JuanPUERTO RICOBronze Lion Campaign
FIRST KISSHERSHEY'SKISSESY&R San JuanPUERTO RICOBronze Lion Campaign
LOVING KISSHERSHEY'SKISSESY&R San JuanPUERTO RICOBronze Lion Campaign
FOREVER KISSHERSHEY'SKISSESY&R San JuanPUERTO RICOBronze Lion Campaign
B02 (Drinks )
MANDUTCH MILL CO.ARABUS 3 IN 1 COFFEEMONDAY BangkokTHAILANDGold Lion Campaign
LADYDUTCH MILL CO.ARABUS 3 IN 1 COFFEEMONDAY BangkokTHAILANDGold Lion Campaign
OFFICEDUTCH MILL CO.ARABUS 3 IN 1 COFFEEMONDAY BangkokTHAILANDGold Lion Campaign
B03 (Household Goods)
MANCPPQPREMATEKFAHRENHEIT DDB Lima PERUBronze Lion Campaign
COUPLECPPQPREMATEKFAHRENHEIT DDB Lima PERUBronze Lion Campaign
B04 (Cosmetics, Toiletries, Healthcare & Pharmacy)
.MP3BAYERASPIRIN/CAFIASPIRINALMAPBBDO São PauloBRAZILBronze Lion Campaign
.DOCBAYERASPIRIN/CAFIASPIRINALMAPBBDO São PauloBRAZILBronze Lion Campaign
.MOVBAYERASPIRIN/CAFIASPIRINALMAPBBDO São PauloBRAZILBronze Lion Campaign
B07 (Home Appliances, Furnishings, Consumer Electronics & Technology)
BEDIKEA AUSTRIA DELIVERY SERVICEDDB GROUP GERMANY BerlinGERMANYSilver Lion Campaign
SOFAIKEA AUSTRIA DELIVERY SERVICEDDB GROUP GERMANY BerlinGERMANYSilver Lion Campaign
GRILLIKEA AUSTRIA DELIVERY SERVICEDDB GROUP GERMANY BerlinGERMANYSilver Lion Campaign
B08 (Cars & Automotive Products & Services)
TECHNICALLY HAIRSTYLEVOLKSWAGEN SOUTH AFRICAVOLKSWAGEN GENUINE PARTSOGILVY & MATHER CAPE TOWN SOUTH AFRICABronze Lion Campaign
TECHNICALLY DOGVOLKSWAGEN SOUTH AFRICAVOLKSWAGEN GENUINE PARTSOGILVY & MATHER CAPE TOWN SOUTH AFRICABronze Lion Campaign
TECHNICALLY SUPERHEROESVOLKSWAGEN SOUTH AFRICAVOLKSWAGEN GENUINE PARTSOGILVY & MATHER CAPE TOWN SOUTH AFRICABronze Lion Campaign
ASSGENERAL MOTORSOPEL SAFETY DISTANCE CONTROLTAPSA | Y&R MadridSPAINBronze Lion Campaign
ARMPITGENERAL MOTORSOPEL SAFETY DISTANCE CONTROLTAPSA | Y&R MadridSPAINBronze Lion Campaign
BELLYGENERAL MOTORSOPEL SAFETY DISTANCE CONTROLTAPSA | Y&R MadridSPAINBronze Lion Campaign
VOLVO "AIRBAG" CYCLISTVOLVO MÉXICOPEDESTRIAN AIRBAGGREY MÈXICO Mexico CityMEXICOSilver Lion Campaign
VOLVO "AIRBAG" PEDESTRIANVOLVO MÉXICOPEDESTRIAN AIRBAGGREY MÈXICO Mexico CityMEXICOSilver Lion Campaign
VOLVO "AIRBAG" RUNNERVOLVO MÉXICOPEDESTRIAN AIRBAGGREY MÈXICO Mexico CityMEXICOSilver Lion Campaign
B09 (Retail, e-Commerce, Restaurants & Fast Food Chains)
LOVING THE NIGHT 1McDONALD'SCORPORATETBWA\THAILAND BangkokTHAILANDSilver Lion Campaign
LOVING THE NIGHT 2McDONALD'SCORPORATETBWA\THAILAND BangkokTHAILANDSilver Lion Campaign
LOVING THE NIGHT 3McDONALD'SCORPORATETBWA\THAILAND BangkokTHAILANDSilver Lion Campaign
BEDIKEA - SAUDI ARABIAIKEA SPECIAL OFFERSMEMAC OGILVY DubaiUNITED ARAB EMIRATESGold Lion
WHOPPER SIGN - I WANT YOUBURGER KINGFAST FOOD RESTAURANTDAVID MiamiUSABronze Lion Campaign
WHOPPER SIGN - KING'S FONTBURGER KINGFAST FOOD RESTAURANTDAVID MiamiUSABronze Lion Campaign
WHOPPER SIGNBURGER KINGFAST FOOD RESTAURANTDAVID MiamiUSABronze Lion Campaign
B10 (Travel & Transport)
AIRBNB ANIMALS | PIGAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USASilver Lion Campaign
AIRBNB ANIMALS | SPIDERAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USASilver Lion Campaign
ANIMALS | PENGUINAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USASilver Lion Campaign
AIRBNB ANIMALS | ARMADILLOAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USASilver Lion Campaign
AIRBNB ANIMALS | OCTOPUSAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USASilver Lion Campaign
B11 (Entertainment & Leisure)
WARTATEBP DISPLAYS AT TATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
GAYTATEBP DISPLAYS AT TATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
GRIEFTATEBP DISPLAYS AT TATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
CHAV (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
B12 (Media & Publications)
GULLIVERPENGUIN COMPANHIA DAS LETRASBOOKSY&R SÃO PAULO BRAZILBronze Lion Campaign
SCARLETPENGUIN COMPANHIA DAS LETRASBOOKSY&R SÃO PAULO BRAZILBronze Lion Campaign
GATSBYPENGUIN COMPANHIA DAS LETRASBOOKSY&R SÃO PAULO BRAZILBronze Lion Campaign
SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONSMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMSilver Lion
WATCHMAKERESPNINSTITUTIONALAFRICA São PauloBRAZILBronze Lion Campaign
SHOEMAKERESPNINSTITUTIONALAFRICA São PauloBRAZILBronze Lion Campaign
B13 (Financial Products & Services)
GERMANY/NETHERLANDSVISAVISA INFINITEALMAPBBDO São PauloBRAZILSilver Lion Campaign
JAMAICA/SCOTLANDVISAVISA INFINITEALMAPBBDO São PauloBRAZILSilver Lion Campaign
SWEDEN/SWITZERLANDVISAVISA INFINITEALMAPBBDO São PauloBRAZILSilver Lion Campaign
B14 (Business Products & Services)
CHARLESGETTY IMAGESGETTY IMAGESALMAPBBDO São PauloBRAZILGold Lion Campaign
ANGELAGETTY IMAGESGETTY IMAGESALMAPBBDO São PauloBRAZILGold Lion Campaign
FRANCISGETTY IMAGESGETTY IMAGESALMAPBBDO São PauloBRAZILGold Lion Campaign
PRODUCTGETTY IMAGESGETTY IMAGESOGILVY & MATHER CHILE SantiagoCHILEBronze Lion Campaign
EXECUTIVEGETTY IMAGESGETTY IMAGESOGILVY & MATHER CHILE SantiagoCHILEBronze Lion Campaign
B16 (Corporate Image & Sponsorship)
3UNILEVERPERSIL / OMOMULLENLOWE GROUP LondonUNITED KINGDOMBronze Lion
HEARTBOEINGAEROSPACEFCB CHICAGO USASilver Lion Campaign
DARTBOEINGAEROSPACEFCB CHICAGO USASilver Lion Campaign
BEETLEBOEINGAEROSPACEFCB CHICAGO USASilver Lion Campaign
B17 (Charities, Public Health & Safety, Public Sector & Awareness Messages)
PINA COLADAAUTOMOBILE ASSOCIATION OF SINGAPOREPUBLIC SERVICE ANNOUNCEMENTJ. WALTER THOMPSON SINGAPORE SINGAPOREBronze Lion Campaign
BELGIAN BEERAUTOMOBILE ASSOCIATION OF SINGAPOREPUBLIC SERVICE ANNOUNCEMENTJ. WALTER THOMPSON SINGAPORE SINGAPOREBronze Lion Campaign
TEQUILAAUTOMOBILE ASSOCIATION OF SINGAPOREPUBLIC SERVICE ANNOUNCEMENTJ. WALTER THOMPSON SINGAPORE SINGAPOREBronze Lion Campaign
ROSÉAUTOMOBILE ASSOCIATION OF SINGAPOREPUBLIC SERVICE ANNOUNCEMENTJ. WALTER THOMPSON SINGAPORE SINGAPOREBronze Lion Campaign
DIRTY MARTINIAUTOMOBILE ASSOCIATION OF SINGAPOREPUBLIC SERVICE ANNOUNCEMENTJ. WALTER THOMPSON SINGAPORE SINGAPOREBronze Lion Campaign
IRISH BEERAUTOMOBILE ASSOCIATION OF SINGAPOREPUBLIC SERVICE ANNOUNCEMENTJ. WALTER THOMPSON SINGAPORE SINGAPOREBronze Lion Campaign
VODKAAUTOMOBILE ASSOCIATION OF SINGAPOREPUBLIC SERVICE ANNOUNCEMENTJ. WALTER THOMPSON SINGAPORE SINGAPOREBronze Lion Campaign
RED WINEAUTOMOBILE ASSOCIATION OF SINGAPOREPUBLIC SERVICE ANNOUNCEMENTJ. WALTER THOMPSON SINGAPORE SINGAPOREBronze Lion Campaign
PORTRAITSTHAI HEALTH PROMOTION FOUNDATIONPUBLIC SERVICESAATCHI & SAATCHI SingaporeSINGAPOREGold Lion Campaign
THINKINGTHAI HEALTH PROMOTION FOUNDATIONPUBLIC SERVICESAATCHI & SAATCHI SingaporeSINGAPOREGold Lion Campaign
SMILINGTHAI HEALTH PROMOTION FOUNDATIONPUBLIC SERVICESAATCHI & SAATCHI SingaporeSINGAPOREGold Lion Campaign
HANG GLIDERUNHCR PRAGUEUNHCRY&R PRAGUE CZECH REPUBLICBronze Lion Campaign
COAL TRAINUNHCR PRAGUEUNHCRY&R PRAGUE CZECH REPUBLICBronze Lion Campaign
C01 (Static Digital Billboards / Posters)
FREE THE KIDS 1UNILEVERPERSIL / OMOMULLENLOWE GROUP LondonUNITED KINGDOMBronze Lion Campaign
FREE THE KIDS 2UNILEVERPERSIL / OMOMULLENLOWE GROUP LondonUNITED KINGDOMBronze Lion Campaign
FREE THE KIDS 3UNILEVERPERSIL / OMOMULLENLOWE GROUP LondonUNITED KINGDOMBronze Lion Campaign
MC CODEMC DONALD'SDICOUNT COUPONSDDB BRASIL São PauloBRAZILBronze Lion
FUCK MY LIFEETHOS TRAVELTOUR OPERATORMcCANN LONDON UNITED KINGDOMBronze Lion Campaign
MAKE IT STOPETHOS TRAVELTOUR OPERATORMcCANN LONDON UNITED KINGDOMBronze Lion Campaign
HELP ME GODETHOS TRAVELTOUR OPERATORMcCANN LONDON UNITED KINGDOMBronze Lion Campaign
END THIS HELLETHOS TRAVELTOUR OPERATORMcCANN LONDON UNITED KINGDOMBronze Lion Campaign
SAVE ME NOWETHOS TRAVELTOUR OPERATORMcCANN LONDON UNITED KINGDOMBronze Lion Campaign
C03 (Interactive & Dynamic Billboards / Posters)
THE GREAT ESCAPEGRAUBUENDEN FERIENGRAUBUENDEN FERIENJUNG von MATT/LIMMAT ZürichSWITZERLANDBronze Lion
C04 (Ambient Use of Digital Technology)
PHOTO COACHCANONCANON LENSES360i New YorkUSABronze Lion
C05 (Ambient Experiential & Immersive Digital)
DREAM ADVENTURESEXPEDIATRAVEL180LA Santa MonicaUSABronze Lion
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USASilver Lion
ACTUAL REALITYJAGUAR LAND ROVER NEW ZEALANDJAGUAR F-TYPEY&R NZ AucklandNEW ZEALANDGold Lion
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMGold Lion
D01 (Non-Standard Indoor Advertising)
VAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH "BEDROOMS" EXHIBITLEO BURNETT CHICAGO USAGold Lion
SUGAR DETOXINTERMARCHÉINTERMARCHÉMARCEL ParisFRANCEGold Lion
D02 (Small Scale Special Solutions)
#LEYDEMIERDA (#SHITLAW)TERRITORIO DE ZAGUATESANIMAL SHELTERGARNIER BBDO COMUNIDAD San JoséCOSTA RICABronze Lion
ABSORBPLATETHAI HEALTH PROMOTION FOUNDATIONTHAIHEALTHBBDO BANGKOK THAILANDBronze Lion
X-RAY CASTSFONTERRA BRANDS NEW ZEALAND, ANCHORANCHOR MILKCOLENSO BBDO AucklandNEW ZEALANDBronze Lion
UPSIDE DOWN CANORANGINAORANGINABETC ParisFRANCESilver Lion
ONE-DROP BOTTLEHENKELPRILTBWA\RAAD DubaiUNITED ARAB EMIRATESBronze Lion
D03 (Special Build)
BREWTROLEUMHEINEKEN NEW ZEALANDDB EXPORTCOLENSO BBDO AucklandNEW ZEALANDGold Lion
THE REVERSED TRAILERHARALD A. MØLLER/ VOLKSWAGEN NORWAYVOLKSWAGEN TRAILER ASSISTTRY OsloNORWAYSilver Lion
UNFORGOTTEN SOLDIERSSKY TELEVISION NEW ZEALANDHISTORY CHANNELDDB GROUP NEW ZEALAND AucklandNEW ZEALANDSilver Lion
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDSilver Lion
D04 (Live Advertising and Events)
#SMARTEFFECTMERCEDES-BENZ PORTUGALSMART FORTWOBBDO PORTUGAL LisbonPORTUGALBronze Lion
THE NEXT REMBRANDTINGINGJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDSGold Lion
THE DILEMMAHEINEKENHEINEKENPUBLICIS ITALY MilanITALYBronze Lion
THE FAIREST NIGHT OF ALLAB INBEVANDES BEERDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINAGold Lion
CHILDREN´S ELECTIONSSAVE THE CHILDRENAWARENESS CAMPAIGNMcCANN MadridSPAINBronze Lion
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMGold Lion
UNKNOWNSCANON U.S.ACANON EOS REBEL T6IGREY NEW YORK USABronze Lion
GUN CRAZYSTATES UNITED TO PREVENT GUN VIOLENCESENSIBLE GUN LAWSGREY NEW YORK USABronze Lion
MA PLACE EST DANS LA SALLEPRODISSENTERTAINMENTFRED & FARID PARIS FRANCEGold Lion
D05 (Interactive Outdoor Experiences)
ACTUAL REALITYJAGUAR LAND ROVER NEW ZEALANDJAGUAR F-TYPEY&R NZ AucklandNEW ZEALANDSilver Lion
OPEN ROAD PROJECTTOYOTATOYOTA I-ROADDENTSU INC TokyoJAPANBronze Lion
AUDI CITY LIGHTSAUDI IMPORTAUDI A4DDB BRUSSELS BELGIUMBronze Lion
D06 (Transit)
THE INVISIBLE POLICEALCALDÍA EL HATILLOPOLICÍA EL HATILLOJ. WALTER THOMPSON CARACAS VENEZUELABronze Lion
E01 (Use of Adapted Billboards / Posters)
THE KING OF DRIVE-THRUSMcDONALD'SFAST FOOD RESTAURANTTBWA\PARIS FRANCESilver Lion
THE FULL STORYHET PAROOLNEWSPAPERJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDSBronze Lion
MERCADO FOR RENTMERCADO MAGAZINEMERCADO MAGAZINEJ. WALTER THOMPSON ARGENTINA Buenos AiresARGENTINABronze Lion
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMSilver Lion
E02 (Use of Ambient Outdoor )
BREWTROLEUMHEINEKEN NEW ZEALANDDB EXPORTCOLENSO BBDO AucklandNEW ZEALANDGold Lion
UNFORGOTTEN SOLDIERSSKY TELEVISION NEW ZEALANDHISTORY CHANNELDDB GROUP NEW ZEALAND AucklandNEW ZEALANDBronze Lion
THE BABY STROLLER TEST-RIDE BY CONTOURSCONTOURS STROLLERSBABY STROLLERSFCB CHICAGO USABronze Lion
FLIGHTSEL CRONISTA COMERCIALEL CRONISTA COMERCIALGREY ARGENTINA Buenos AiresARGENTINABronze Lion
SBERBANK STREETSSBERBANKP2P MONEY TRANSFERS VIA TEXT MESSAGES AND APPGOOD MoscowRUSSIASilver Lion
LE BONLIDLDISCOUNT FOODINGO StockholmSWEDENSilver Lion
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMSilver Lion
UNKNOWNSCANON U.S.ACANON EOS REBEL T6IGREY NEW YORK USABronze Lion
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USASilver Lion
MIRRORS OF RACISMNGO CRIOLANGOW3HAUS São PauloBRAZILBronze Lion
E03 (Use of Digital Outdoor)
THERAFLU THERMOSCANNERGLAXOSMITHKLINE CONSUMER HEALTHCARETHERAFLUSAATCHI & SAATCHI POLAND WarsawPOLANDBronze Lion
WHAT´S WRONG WITH YOUR PHONE?TELE2 BUSINESSTELECOMMUNICATIONFORSMAN & BODENFORS GothenburgSWEDENBronze Lion
THE BOYSPACIFIC BRANDS UNDERWEAR GROUP AUSTRALIABONDSCLEMENGER BBDO MELBOURNE AUSTRALIASilver Lion
F01 (Copywriting)
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDSilver Lion
GRILLIKEA AUSTRIA DELIVERY SERVICEDDB GROUP GERMANY BerlinGERMANYGold Lion Campaign
BEDIKEA AUSTRIA DELIVERY SERVICEDDB GROUP GERMANY BerlinGERMANYGold Lion Campaign
SOFAIKEA AUSTRIA DELIVERY SERVICEDDB GROUP GERMANY BerlinGERMANYGold Lion Campaign
READ BETTER STORIES - BOOTSPAPER PLUS GROUPPAPER PLUS RETAIL STOREFCB NEW ZEALAND AucklandNEW ZEALANDBronze Lion Campaign
READ BETTER STORIES - GYMPAPER PLUS GROUPPAPER PLUS RETAIL STOREFCB NEW ZEALAND AucklandNEW ZEALANDBronze Lion Campaign
14 YEARSMARS PETPEDIGREEALMAPBBDO São PauloBRAZILBronze Lion
GRIEFTATEBP DISPLAYS AT TATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
SELFIETATEBP DISPLAYS AT TATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
WAR (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
CHAV (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
F02 (Art Direction)
COUNTLESS COLORSPACIFIC PAINT PHILIPPINESBOYSEN PAINTTBWA\SANTIAGO MANGADA PUNO Makati CityTHE PHILIPPINESBronze Lion
PORTRAITSTHAI HEALTH PROMOTION FOUNDATIONPUBLIC SERVICESAATCHI & SAATCHI SingaporeSINGAPOREGold Lion Campaign
THINKINGTHAI HEALTH PROMOTION FOUNDATIONPUBLIC SERVICESAATCHI & SAATCHI SingaporeSINGAPOREGold Lion Campaign
SMILINGTHAI HEALTH PROMOTION FOUNDATIONPUBLIC SERVICESAATCHI & SAATCHI SingaporeSINGAPOREGold Lion Campaign
MORANTHE TIMESTHE TIMESCHI & PARTNERS LondonUNITED KINGDOMSilver Lion Campaign
HILLTHE TIMESTHE TIMESCHI & PARTNERS LondonUNITED KINGDOMSilver Lion Campaign
BROOKESTHE TIMESTHE TIMESCHI & PARTNERS LondonUNITED KINGDOMSilver Lion Campaign
LAMBTHE TIMESTHE TIMESCHI & PARTNERS LondonUNITED KINGDOMSilver Lion Campaign
PURE DESIGNYOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYOD&AD AWARDS 2015 EXHIBITION IN JAPANDENTSU INC TokyoJAPANBronze Lion Campaign
PURE DESIGNYOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYOD&AD AWARDS 2015 EXHIBITION IN JAPANDENTSU INC TokyoJAPANBronze Lion Campaign
PURE DESIGNYOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYOD&AD AWARDS 2015 EXHIBITION IN JAPANDENTSU INC TokyoJAPANBronze Lion Campaign
HANG GLIDERUNHCR PRAGUEUNHCRY&R PRAGUE CZECH REPUBLICBronze Lion Campaign
COAL TRAINUNHCR PRAGUEUNHCRY&R PRAGUE CZECH REPUBLICBronze Lion Campaign
ELECTRIC POLEUNHCR PRAGUEUNHCRY&R PRAGUE CZECH REPUBLICBronze Lion Campaign
SUNGLASSESTHE CARTELSPRING SUMMER 2016Y&R DUBAI UNITED ARAB EMIRATESBronze Lion Campaign
BAGTHE CARTELSPRING SUMMER 2016Y&R DUBAI UNITED ARAB EMIRATESBronze Lion Campaign
RINGTHE CARTELSPRING SUMMER 2016Y&R DUBAI UNITED ARAB EMIRATESBronze Lion Campaign
MAKE UPTHE CARTELSPRING SUMMER 2016Y&R DUBAI UNITED ARAB EMIRATESBronze Lion Campaign
SHOESTHE CARTELSPRING SUMMER 2016Y&R DUBAI UNITED ARAB EMIRATESBronze Lion Campaign
CHARLESGETTY IMAGESGETTY IMAGESALMAPBBDO São PauloBRAZILSilver Lion Campaign
SAMBASÃO PAULO ALPARGATASHAVAIANASALMAPBBDO São PauloBRAZILBronze Lion Campaign
PIERSÃO PAULO ALPARGATASHAVAIANASALMAPBBDO São PauloBRAZILBronze Lion Campaign
FUTEBOLSÃO PAULO ALPARGATASHAVAIANASALMAPBBDO São PauloBRAZILBronze Lion Campaign
PIN UPSÃO PAULO ALPARGATASHAVAIANASALMAPBBDO São PauloBRAZILBronze Lion Campaign
ARARASÃO PAULO ALPARGATASHAVAIANASALMAPBBDO São PauloBRAZILBronze Lion Campaign
WARTATEBP DISPLAYS AT TATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
GAYTATEBP DISPLAYS AT TATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
SELFIE (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
GRIEF (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
WHITE FACEALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
GREY FACEALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
BLACK FACEALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
MUSTARDUNILEVERCOLMAN'SADAM&EVEDDB LondonUNITED KINGDOMBronze Lion Campaign
CRANBERRY SAUCEUNILEVERCOLMAN'SADAM&EVEDDB LondonUNITED KINGDOMBronze Lion Campaign
APPLE SAUCEUNILEVERCOLMAN'SADAM&EVEDDB LondonUNITED KINGDOMBronze Lion Campaign
BREAD SAUCEUNILEVERCOLMAN'SADAM&EVEDDB LondonUNITED KINGDOMBronze Lion Campaign
BED (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion Campaign
ANGELAGETTY IMAGESGETTY IMAGESALMAPBBDO São PauloBRAZILSilver Lion Campaign
BONDINHOSÃO PAULO ALPARGATASHAVAIANASALMAPBBDO São PauloBRAZILBronze Lion Campaign
HEARTBOEINGAEROSPACEFCB CHICAGO USASilver Lion Campaign
DARTBOEINGAEROSPACEFCB CHICAGO USASilver Lion Campaign
BEETLEBOEINGAEROSPACEFCB CHICAGO USASilver Lion Campaign
F03 (Illustration)
FISHBELMINI BABYBELYOUNG & RUBICAM PARIS FRANCESilver Lion Campaign
BABYBELMINI BABYBELYOUNG & RUBICAM PARIS FRANCESilver Lion Campaign
CARDINALBELMINI BABYBELYOUNG & RUBICAM PARIS FRANCESilver Lion Campaign
MILKMANBELMINI BABYBELYOUNG & RUBICAM PARIS FRANCESilver Lion Campaign
HUMILIATIONAMNESTY INTERNATIONALAMNESTY INTERNATIONALOGILVY GERMANY FrankfurtGERMANYGold Lion Campaign
TORTUREAMNESTY INTERNATIONALAMNESTY INTERNATIONALOGILVY GERMANY FrankfurtGERMANYGold Lion Campaign
ISOLATIONAMNESTY INTERNATIONALAMNESTY INTERNATIONALOGILVY GERMANY FrankfurtGERMANYGold Lion Campaign
VOICELESSNESSAMNESTY INTERNATIONALAMNESTY INTERNATIONALOGILVY GERMANY FrankfurtGERMANYGold Lion Campaign
AIRBNB ANIMALS | OCTOPUSAIRBNBTRAVEL SERVICETBWA\CHIAT\DAY NEW YORK USABronze Lion
DUNESALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion
WHITE FACEALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
GREY FACEALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
BLACK FACEALCOHOLICS ANONYMOUSALCOHOLICS ANONYMOUSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion Campaign
BEREAVEMENTTHE SAMARITANS1Y&R SHANGHAI CHINABronze Lion Campaign
OLD AGETHE SAMARITANS1Y&R SHANGHAI CHINABronze Lion Campaign
TRANSGENDERTHE SAMARITANS1Y&R SHANGHAI CHINABronze Lion Campaign
SCHOOL BULLYTHE SAMARITANS1Y&R SHANGHAI CHINABronze Lion Campaign
STUDY STRESSTHE SAMARITANS1Y&R SHANGHAI CHINABronze Lion Campaign
RAT HOMETHE SAMARITANS1Y&R SHANGHAI CHINABronze Lion Campaign
ART NEVER FORGETSESCOLA PANAMERICANA DE ARTE E DESIGNESCOLA PANAMERICANA DE ARTE E DESIGNALMAPBBDO São PauloBRAZILBronze Lion
F04 (Photography)
"BREAKDANCE"PEPSICO DEUTSCHLANDPEPSI LIGHTBBDO GROUP GERMANY DusseldorfGERMANYBronze Lion Campaign
"SKATEBOARD"PEPSICO DEUTSCHLANDPEPSI LIGHTBBDO GROUP GERMANY DusseldorfGERMANYBronze Lion Campaign
HANG GLIDERUNHCR PRAGUEUNHCRY&R PRAGUE CZECH REPUBLICBronze Lion Campaign
COAL TRAINUNHCR PRAGUEUNHCRY&R PRAGUE CZECH REPUBLICBronze Lion Campaign
ELECTRIC POLEUNHCR PRAGUEUNHCRY&R PRAGUE CZECH REPUBLICBronze Lion Campaign
THINKINGTHAI HEALTH PROMOTION FOUNDATIONPUBLIC SERVICESAATCHI & SAATCHI SingaporeSINGAPORESilver Lion Campaign
SMILINGTHAI HEALTH PROMOTION FOUNDATIONPUBLIC SERVICESAATCHI & SAATCHI SingaporeSINGAPORESilver Lion Campaign
DONG NAI RIVERUNICEF GLOBALUNICEF GLOBALHAPPINESS BrusselsBELGIUMBronze Lion Campaign
BEN NGHE RIVERUNICEF GLOBALUNICEF GLOBALHAPPINESS BrusselsBELGIUMBronze Lion Campaign
NGA BAY RIVERUNICEF GLOBALUNICEF GLOBALHAPPINESS BrusselsBELGIUMBronze Lion Campaign
SAIGON RIVERUNICEF GLOBALUNICEF GLOBALHAPPINESS BrusselsBELGIUMBronze Lion Campaign
"PARKOUR"PEPSICO DEUTSCHLANDPEPSI LIGHTBBDO GROUP GERMANY DusseldorfGERMANYBronze Lion Campaign
F05 (Digital Poster Craft)
THE NEXT REMBRANDTINGINGJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDSGold Lion
G01 (Integrated Campaign led by Outdoor)
THE GOOD NOTEBOU KHALIL SUPERMARCHÉTHE GOOD NOTEJ. WALTER THOMPSON BEIRUT LEBANONSilver Lion
THE FAIREST NIGHT OF ALLAB INBEVANDES BEERDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINABronze Lion
BREWTROLEUMHEINEKEN NEW ZEALANDDB EXPORTCOLENSO BBDO AucklandNEW ZEALANDGrand Prix
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMSilver Lion
COLOR BARSAPPLEAPPLE TVTBWA\MEDIA ARTS LAB Los AngelesUSASilver Lion

Click here for a reminder of the Cannes Lions 2016 Outdoor Lions shortlist in full.

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