Surprise surprise! After five years of publishing, food magazine Avocado/Avokado
is closing down, Avusa Magazines announced today, Thursday, 22 September 2011.
According to business manager Claire Morgan, "unfortunately, an economically beleaguered market has made the publication unsustainable."Avocado
, published alternate-monthly and in both English and Afrikaans, has delivered over 2000 recipes in its run, showcased top South African chefs and celebrities, covered wine, restaurant and product reviews, was active in the social media sphere (Faceook
), and published a recipe book.
"Created to fill a gap"
Comments managing editor Kerry Hayes, "Avocado
was created to fill a gap in the industry for a 100% food-driven publication, that sought to offer South Africans food inspiration that respected and encouraged local produce and local culinary talent.
"It has been a pleasure creating the magazine every issue, and it will be sorely missed by both staff and readers alike, who supported us faithfully over the years."