Guerrilla PR functions on the philosophy that most people only “know” what they read, see or hear in the media or what they learn from the people they trust, the new company said in a statement: “and the two major sources for making that determination are the media and word of mouth. You can't live in a modern world observing reality with just your own eyes and ears. You have to depend on the eyes and ears of third-party sources that stand between you and reality. Media outlets are the vital links that add meaning to most people's lives.”
Debbie Schutte, newly appointed PR manager at Guerrilla PR, adds: “Most brands are first purchased because of personal recommendations, not because of advertising. Guerrilla PR is not about reaching everybody, it's about reaching somebody who will carry your message to friends, relatives and neighbours.”
Group creative director, Desire Gullan concludes: “PR is invaluable on a variety of levels. No matter what the business, you're selling an image. Media placements – whether it's an interview on radio or TV or in print – increase your perceived worth, and the worth of your company in the eyes of your customers, clients and your industry.”
