Targeting new and current gamers and encouraging them to get into action with the game, the advertising campaign is running in selected high profile shopping malls until June 2013.
"The ultimate aim of the campaign is to generate awareness around the game, the second version of its kind, prior to its release," says Primall Media's account manager, Luke Simon.
"The screens were selected to drive sales and provide brand coverage throughout the mall environment, as the medium not only excites but also engages consumers, therefore triggering sales."
For more information, go to www.primedia-unlimited.co.za or www.primall.co.za
