South Africa
Marketing & Media Advertising
Submit newsAdvertiseSubscribe
NewsPress Office NewsCompaniesJobsEventsPeopleMultimediaFeaturesOpinion
AdvertiseSubmit news

Industries

All industriesAgricultureAutomotiveConstruction & EngineeringEducationEnergy & MiningEntrepreneurshipESG & SustainabilityFinanceHealthcareHR & ManagementICTLegalLifestyleLogistics & TransportManufacturingMarketing & MediaPropertyRetailTourism & Travel

Features

BizTrendsCannes LionsPendoringEffie AwardsBizTrendsTVIMC ConferenceOrchids and OnionsThe Lead CreativeLoeries Creative WeekMore Sections..

In the news

Ogilvy South AfricaPrimedia BroadcastingKantarMontgomery Group AfricaCaxton MediaRand ShowNinety9centsOn the DotBrave GroupMedia24GL events South Africa PTY (LTD)Tractor OutdoorOnPoint PRMedihelpMedia Development and Diversity AgencyEnquire about a company Biz Press Office
Agriculture
Automotive
Construction & Engineering
Education
Energy & Mining
Entrepreneurship
ESG & Sustainability
Finance
Healthcare
HR & Management
ICT
Legal
Lifestyle
Logistics & Transport
Manufacturing
Marketing & Media
Property
Retail
Tourism & Travel

News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

Trending

2 days 7 days 30 days By Industry

Subscribe & Follow

Advertise your job vacancies
    Post your Job Ad here >>
    Search jobs

    Jobs

    More jobsSubmit a jobOpen account

    FMCG advertising trends report across South Africa's leading brands

    The fast moving consumer goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising trends, new creative executions, developments and spending patterns for the financial period from March 2020 to February 2021.
    Issued by Ornico
    29 Apr 2021
    29 Apr 2021
    FMCG advertising trends report across South Africa's leading brands
    click to enlarge

    The research looks at new advertisements, monitored by Ornico, that have appeared across television, radio, print, online, outdoor, direct marketing and mobile, as well as focusing on advertising spend patterns across radio and television – with analysis done on ad spend data provided by Telmar.

    FMCG advertising trends report across South Africa's leading brands
    click to enlarge

    Core findings include a view of how Covid-19 restrictions affected the segment, how television remains an extremely powerful and popular medium, with total spend in excess of R2.8bn, most popular shows and stations, top spenders and much more. And as no surprise, how the 30 second advertisement still reigns supreme.

    Download your copy now:


    Read more: Telmar, Ornico, Brand Intelligence, FMCG, advertising, Covid-19
    Share this article
    NextOptions
    Ornico
    Ornico provides brand, media and reputational intelligence and research to provide an independent view of brand performance. Gain the competitive edge by making strategic marketing and communications decisions to outsmart the competition.
    TopicsNext
    Related
    Top stories
    More news
    Let's do Biz