FMCG advertising trends report across South Africa's leading brands

Issued by Ornico

29 Apr 2021

The fast moving consumer goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising trends, new creative executions, developments and spending patterns for the financial period from March 2020 to February 2021.

FMCG advertising trends report across South Africa's leading brands

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The research looks at new advertisements, monitored by Ornico, that have appeared across television, radio, print, online, outdoor, direct marketing and mobile, as well as focusing on advertising spend patterns across radio and television – with analysis done on ad spend data provided by Telmar.

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Core findings include a view of how Covid-19 restrictions affected the segment, how television remains an extremely powerful and popular medium, with total spend in excess of R2.8bn, most popular shows and stations, top spenders and much more. And as no surprise, how the 30 second advertisement still reigns supreme.

Advertising spend research among leading FMCG and retail brands in South Africa

Ornico 19 Apr 2021

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Ornico provides brand, media and reputational intelligence and research to provide an independent view of brand performance. Gain the competitive edge by making strategic marketing and communications decisions to outsmart the competition.