South Africa
Marketing & Media Advertising
Submit newsAdvertiseSubscribe
NewsPress Office NewsCompaniesJobsEventsPeopleMultimediaFeaturesOpinion
AdvertiseSubmit news

Industries

All industriesAgricultureAutomotiveConstruction & EngineeringEducationEnergy & MiningEntrepreneurshipESG & SustainabilityFinanceHealthcareHR & ManagementICTLegalLifestyleLogistics & TransportManufacturingMarketing & MediaPropertyRetailTourism & Travel

Features

IMC ConferencePendoringBizTrendsBizTrendsTVLoeries Creative WeekOrchids and OnionsThe Lead CreativeMore Sections..

In the news

MoonsportProvantageMann MadeCEM Africa SummitSafreaeatbigfishMscsportsmyrklTopco MediaEbony+IvoryBrave GroupDMASANewzroom AfrikaTishala CommunicationsAssociation for Communication and AdvertisingEnquire about a company Biz Press Office
Agriculture
Automotive
Construction & Engineering
Education
Energy & Mining
Entrepreneurship
ESG & Sustainability
Finance
Healthcare
HR & Management
ICT
Legal
Lifestyle
Logistics & Transport
Manufacturing
Marketing & Media
Property
Retail
Tourism & Travel

News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

Subscribe & Follow

Trending

2 days 7 days 30 days By Industry
Advertise your job vacancies
    Post your Job Ad here >>
    Search jobs

    Jobs

    More jobsSubmit a jobOpen account

    FMCG advertising trends report across South Africa's leading brands

    The fast moving consumer goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising trends, new creative executions, developments and spending patterns for the financial period from March 2020 to February 2021.
    Issued by Ornico
    29 Apr 2021
    29 Apr 2021
    FMCG advertising trends report across South Africa's leading brands
    click to enlarge

    The research looks at new advertisements, monitored by Ornico, that have appeared across television, radio, print, online, outdoor, direct marketing and mobile, as well as focusing on advertising spend patterns across radio and television – with analysis done on ad spend data provided by Telmar.

    FMCG advertising trends report across South Africa's leading brands
    click to enlarge

    Core findings include a view of how Covid-19 restrictions affected the segment, how television remains an extremely powerful and popular medium, with total spend in excess of R2.8bn, most popular shows and stations, top spenders and much more. And as no surprise, how the 30 second advertisement still reigns supreme.

    Download your copy now:


    Read more: Telmar, Ornico, Brand Intelligence, FMCG, advertising, Covid-19
    Share this article
    NextOptions
    Ornico
    Ornico provides brand, media and reputational intelligence and research to provide an independent view of brand performance. Gain the competitive edge by making strategic marketing and communications decisions to outsmart the competition.
    TopicsNext
    Related
    Top stories
    Marketing & Media
    Expand
    Retail
    Expand
    Finance
    Expand
    ICT
    Expand
    ESG & Sustainability
    Expand
    Education
    Expand
    Entrepreneurship
    Expand

    Latest jobs

    Tips
    Senior Account ManagerPretoriaDoubleShift18 Sep
    Hybrid Implementation PlannerJohannesburgPublicis Groupe Africa Pty Ltd18 Sep
    Junior DTP Operator / Graphic DesignerPaarlFreislich Design / Eight18 Sep
    Digital and Print Advertising Sales ExecutiveCape TownSA Decor & Design18 Sep
    Freelance Creative TeamSandtonTBWA South Africa16 Sep
    Dynamic Client Liaison and Admin AssistantCape TownSummit OOH Media16 Sep
    Influencer Campaign ManagerCape TownThe Racket Club16 Sep
    Junior to Mid Graphic DesignerDurbanAvatar.DBN16 Sep
    Production Executive/Production ManagerDurbanAvatar.DBN16 Sep
    Sales and Execution Sales ManagerJohannesburgAd Talent Africa15 Sep
    More jobs
    Healthcare
    Expand
    Property
    Expand
    Construction & Engineering
    Expand
    HR & Management
    Expand
    Legal
    Expand
    Automotive
    Expand
    Tourism & Travel
    Expand
    Agriculture
    Expand
    Manufacturing
    Expand
    Energy & Mining
    Expand
    Logistics & Transport
    Expand
    Lifestyle
    Expand
    Let's do Biz