Advertising spend research among leading FMCG and retail brands in South Africa

February 2021 findings reveal that of the 98 brands that were tracked and analysed, 31% of new executions were in the beauty care category. Top advertising spenders include brands such as Handy Andy, Shield, Sunlight Washing Powder, Omo and many other market leaders.

In the virtual event, Ornico will lead a discussion around some of the top trends and changes in retail and FMCG with brand leaders. Marketing and brand specialists from the FMCG and retail industries will join this conversation to share some of their thinking and changes as a result of changes in media consumption.

To attend the panel discussion online, please click here: https://qkt.io/fmcg

Take a look at the infographic with initial findings:

click to enlarge