Advertising spend research among leading FMCG and retail brands in South Africa
Brand Intelligence® firm, Ornico tracked and analysed FMCG advertising in February 2021 to identify media habits and trends. This will form part of a broader annual trends discussion about the FMCG industry in a virtual event that takes place on 28 April 2021. Research shows that the most popular day of the week for new executions is Sunday across the top FMCG brands.
February 2021 findings reveal that of the 98 brands that were tracked and analysed, 31% of new executions were in the beauty care category. Top advertising spenders include brands such as Handy Andy, Shield, Sunlight Washing Powder, Omo and many other market leaders.
In the virtual event, Ornico will lead a discussion around some of the top trends and changes in retail and FMCG with brand leaders. Marketing and brand specialists from the FMCG and retail industries will join this conversation to share some of their thinking and changes as a result of changes in media consumption.
To attend the panel discussion online, please click here: https://qkt.io/fmcg
Take a look at the infographic with initial findings:
Ornico provides brand, media and reputational intelligence and research to provide an independent view of brand performance. Gain the competitive edge by making strategic marketing and communications decisions to outsmart the competition.
- Proof over perception, South African PR begins measuring what really matters04 Dec 10:24
- Ornico opens the 4th Annual South African PR Measurement Landscape Survey07 Nov 09:53
- Measured: The State of Social Media 202507 Aug 09:55
- Call for participation: 2025 Social Media Landscape survey opens to South African marketers27 May 10:41
- Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders07 Mar 10:39
