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Nando's latest ad campaign takes a cheap, sanitised shot at a rival

If I see another person shouting "wash your hands" on social media, I'm going to go insane. That said, I'll allow Nando's latest savage ad campaign.

By Andy Walker

19 Mar 2020

Nando's latest ad campaign takes a cheap, sanitised shot at a rival

The restaurant chain has transformed a public service announcement into a shot at a close rival, and it’s a pretty impressive piece of marketing.

In its new ad campaign seemingly inspired by KFC’s “Finger Lickin’ Good” slogan and the need for better hygiene during the COVID-19 epidemic, the company’s created… well, this.

I’ll leave the below tweet to speak for itself.

The power is in our hands, wash them. �� pic.twitter.com/ct0rYjVFwE
— NandosSA (@NandosSA) March 18, 2020

I mean, how do you come back from that?

Understandably, Twitter users, who’ve been bombarded by Covid-19 news all week, sought some relief in the joke.

Shots fired... i repeat shots fired shots fired! pic.twitter.com/xXwfr1l6Br
— Cassius Lebogo Wa Mohananwa (@larealcash) March 18, 2020

pic.twitter.com/nD4c1Xte9e
— L E S E D I (@_Hybreed_) March 18, 2020

�� pic.twitter.com/iRWN9hOVtQ
— Winnie Phiri (@winniesihle) March 18, 2020

We’re eagerly awaiting the come back.

About Andy Walker

Camper by day, run-and-gunner by night, Andy is editor at Memeburn and prefers his toast like his coffee -- dark and crunchy. Specialising in spotting the next big Instagram cat star, Andy also dabbles in smartphone and game reviews over on Gearburn.