Nando's latest ad campaign takes a cheap, sanitised shot at a rival

The restaurant chain has transformed a public service announcement into a shot at a close rival, and it’s a pretty impressive piece of marketing.

In its new ad campaign seemingly inspired by KFC’s “Finger Lickin’ Good” slogan and the need for better hygiene during the COVID-19 epidemic, the company’s created… well, this.

I’ll leave the below tweet to speak for itself.

The power is in our hands, wash them. �� pic.twitter.com/ct0rYjVFwE

— NandosSA (@NandosSA) March 18, 2020

Understandably, Twitter users, who’ve been bombarded by Covid-19 news all week, sought some relief in the joke.

Shots fired... i repeat shots fired shots fired! pic.twitter.com/xXwfr1l6Br

— Cassius Lebogo Wa Mohananwa (@larealcash) March 18, 2020