What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Imagine your folks in bed...
Awarded a series of Loerie nominations this year, advertising agency Grey Worldwide SA's radio campaign for Geronimo Condoms hits the elusive "G-spot". "We created a very risqué radio campaign to launch Geronimo into the student and youth market in South Africa," says creative director Mike Barnwell.
"It advises listeners to put themselves off sex if they don't have a Geronimo condom, by imagining their parents in the act. As most listeners would gag at the thought (we hope!), it's not a very difficult choice!"
Click here to hear the ad (1MB).
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