Creative Circle results for January 2014

In digital we often get caught up in the allure of new technology, and innovation, but the winner demonstrates good old fashioned smart thinking. It's one of those ideas that when you see it, you wish you had thought of it, and it's so elegant in its simplicity. This piece is Gloo's work for FNB ATM switch, which cleverly uses other banks ATM ads and some tech to switch non-FNB customers at ATMs by reminding them that they are paying more for using other banks ATMs. By then entering their cell phone numbers, an FNB banker can promptly call them back and switch them within hours, and in future avoid the cost of other bank inter-ATM charges. Very Smart indeed! See it here. http://glooniverse.co.za//Creative_Circle_2014/FNB/ATM_Switch/index.html

Next up was Ireland Davenports piece for The Ditsong Museum of National Military History, where they surreptitiously disguised their rich media banner ad for one of the world's most popular first person war games, COD, and intercepted a previously disinterested audience that is the gaming community in SA. Notoriously fickle, they offered this audience on the NAG website a free level of the game, only to play out a beautifully crafted animation of a FPS game, where once shot the player does not respawn, reminding them that some soldiers die and stay dead. This is a chilling message about those who lost their lives in WW1 and 2, the type of soldiers who are part of the history at The Ditsong Museum. It is an intelligent play on connecting this audience with the very real consequences of war. See it here
http://www.ireland-davenport.com/awards/ditsong-warmuseum2014.htm.

Lastly Gloo is back in third place, for their immersive, high fidelity iPad banner experience for BMW's 7 Series. Whilst swiping through the iPad version of Maverick, they allow users to elegantly transition into the rear seat of the 7 Series, and spend time relaxing and exploring the creature comforts on offer. It's an example of the innovation that has won Gloo countless awards where here they use the accelerometer as the browsing interface, so by holding the iPad up and moving it around, the user gets a first person perspective of the car. See it here http://www.glooniverse.co.za/bmw/7series/.