Nigerian executive joins ICC's global marketing commission leadership

The ICC has announced a new leadership team for its Global Marketing and Advertising Commission. This commission oversees the globally recognised ICC Advertising and Marketing Communications Code — the cornerstone of industry self-regulation, which was updated in 2024.

9 Jul 2025

Victoria N. Uwadoka will serve for three years on the committee. Source: LinkedIn.

Victoria N. Uwadoka, the corporate communications, public affairs and sustainability lead for Nestlé Nigeria is the only African on the list.

Following a robust response to a call for nominations leveraging input from ICC’s global network of national committees, the commission’s new leadership has been confirmed for a three-year mandate, reflecting ICC’s commitment to expertise and effective governance.

The new leaders are:

Chair:

Alice Himsworth, senior counsel, Google (United Kingdom)

(L to r:) Adetutu Laditan, founder, creative director, Woof Studios, Lagos, Bongiwe Neema Nouse, creative director, The Odd Number, Alison Hingle, senior creative, Joe Public United, have been chosen to sit on the One Club’s Young Guns 23 Jury (IOmage by Lesley, Svenson © Bizcommunity)

Joe Public and The Odd Number's young creatives on Young Guns 23 jury

9 Jul 2025

Vice-Chairs:

Ludovic Basset, director general, European Advertising Standards Alliance (Belgium)
Jeffrey A. Greenbaum, managing partner, Frankfurt Kurnit Klein and Selz PC (United States)
Alexander Montgomery, principal corporate counsel, Microsoft (United States)
Gabriel Peeradon, founder and regional managing director, Yell International (Thailand)
Victoria N. Uwadoka, corporate communications, public affairs and sustainability Lead, Nestlé (Nigeria)