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Will robot calls and SMSs for direct marketing purposes become a thing of the past?Article

Livia Dyer, partner, and Nadine Mather, senior associate, Bowmans explain how PoPIA will impact and potentially change, the parameters of direct marketing...

Livia Dyer and Nadine Mather 15 Sep 2020

Agency credentials: So much more than swagger
Agency credentials: So much more than swaggerArticle

It's the whole package - the attitude, the appearance, the swagger. So it is with agency credentials, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS)...

Issued by DMASA 31 Aug 2020

#WomensMonth: 'Never lose sight of your dreams' - Kate Stubbs, Interwaste
#WomensMonth: 'Never lose sight of your dreams' - Kate Stubbs, InterwasteArticle

Kate Stubbs is the business development and marketing director at Interwaste. Like other kids growing up, her ambitions changed over time...

24 Aug 2020

Advertising industry leaders chosen for the 2020 Assegai Awards' judging panel
Advertising industry leaders chosen for the 2020 Assegai Awards' judging panelArticle

The DMASA is pleased to announce that the judging panel for the 2020 Assegai Awards has been selected...

Issued by DMASA 24 Aug 2020

Africa and Middle East entries lift the Assegai Awards
Africa and Middle East entries lift the Assegai AwardsArticle

Entries for the Direct Marketing Association of SA (DMASA) Assegai Integrated Marketing Awards have, this year, featured submissions from beyond our borders including significant interest from Ghana, Algeria, Mozambique and Botswana...

Issued by DMASA 7 Aug 2020

Privacy concerns around the use of empathic media
Privacy concerns around the use of empathic mediaArticle

New technologies are providing marketers with the ability to receive sensory feedback, which could be used to interpret emotional responses to marketing stimuli. Such systems broadly fall into private and public systems, both of which influence their legal interpretation...

Ashlin Perumall 24 Jul 2020

Digital Kungfu is helping businesses to mine their existing CRM data for gold
Digital Kungfu is helping businesses to mine their existing CRM data for goldArticle

Bad data is costing businesses millions each year...

Issued by Digital Kungfu 1 Jul 2020

POPI Act on our doorsteps
POPI Act on our doorstepsArticle

On 22 June 2020 the Presidency announced the commencement of several additional sections of the POPI Act and companies will have until 1 July 2021 to ensure they comply...

Ryan van de Coolwijk 24 Jun 2020

Protection of Personal Information Act sections come into effect
Protection of Personal Information Act sections come into effectArticle

The Presidency has announced the commencement of certain sections of the 2013 Protection of Personal Information Act...

22 Jun 2020

Burger King's "Moldy Burger" campaign.
The One Show 2020 announces special awardsArticle

The One Show 2020 has announced its special awards, including all Best of Discipline winners, Best of Show, Agency of the Year, etc...

17 Jun 2020

The One Show 2020 Gold, Silver, Bronze and Merit winners, including all the SA winning agencies!
The One Show 2020 Gold, Silver, Bronze and Merit winners, including all the SA winning agencies!Article

The One Show has announced its Gold, Silver, Bronze and Merit winners, including a handful of South Africa's top agencies and brands...

17 Jun 2020

More reason to enter the Assegai Awards
More reason to enter the Assegai AwardsArticle

This year's Assegai Integrated Marketing Awards is determined to honour and acknowledge the key players in the marketing industry who have embraced the changing times and continued to raise the bar to new heights...

Issued by DMASA 17 Jun 2020

SA's franchise industry begins long road to recovery
SA's franchise industry begins long road to recoveryArticle

From negotiating rental relief with landlords and royalty fees with franchisors to asking for relaxed loan repayments with banks, franchise operators continue their battle to survive the lockdown...

11 Jun 2020

Assegai Awards 2020 entries now open
Assegai Awards 2020 entries now openArticle

The Direct Marketing Association of South Africa (DMASA) is pleased to announce that the Assegai Awards for 2020 are open for entry...

Issued by DMASA 11 Jun 2020

Photo by Fernando Arcos from .
How tech-driven partnership marketing can fill the (imminent) direct marketing void in SAArticle

Privacy-by-design data sharing models are set to transform partnership marketing, says Anton Grutzmacher, co-founder and chief revenue officer at Omnisient...

Anton Grutzmacher 28 May 2020

Satisfying demand during the Covid-19 crisis - guidelines for SA's e-tailers
Satisfying demand during the Covid-19 crisis - guidelines for SA's e-tailersArticle

The new e-commerce regulation is expected to lead to a drastic increase in online shopping amongst South Africans...

Dr Nicole Cunningham 18 May 2020

Image credit: Marcus Aurelius on .
Event marketing and Covid 19: Navigating the digital divide is the new reality (albeit virtual)Article

The digital age has caught up to us in so many ways, and for companies that have not embraced its potential, there is just a short window within which to re-strategise with a greater opportunity to connect with an audience that was previously out of reach...

Melissa Bender 12 May 2020

Image credit: The One Show Awards.
The One Show 2020 announces full shortlistArticle

The One Club for Creativity has announced shortlisted entries for The One Show 2020...

14 Apr 2020

Image source: Gallo/Getty Images.
Popia to fuel better customer experiences for South AfricansArticle

With the Protection of Personal Information Act (Popia) planned to commence imminently, the way direct marketing is carried out and received by South African consumers is set to shift...

Sandra Galer 14 Apr 2020

Leading with data in SSA
Leading with data in SSAArticle

Unlocking the value of information can be a challenge, says Jaco Lintvelt, managing director of Dentsu Data Labs. But developing a sound data strategy can help businesses access that value...

Issued by Dentsu Aegis Network 8 Apr 2020

Navigating growth in a Covid-19 world: Understanding shifts and preparing for growth in uncertain times
Navigating growth in a Covid-19 world: Understanding shifts and preparing for growth in uncertain timesArticle

At Kantar, we've identified six key shifts to shape the response of brands and businesses during the Covid-19 crisis.

Lynne Gordon, Issued by Kantar 3 Apr 2020

Agency Scope Insights: Independent creative agencies to watch
Agency Scope Insights: Independent creative agencies to watchArticle

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its independent creative agencies to watch and follow in South Africa...

Johanna McDowell 25 Mar 2020

#HumanRightsDay 2020: A spotlight on the right to data privacy in SA
#HumanRightsDay 2020: A spotlight on the right to data privacy in SAArticle

In these uncertain times, South Africa is fortunate to have a constitutional democracy that is deserving of being firmly guarded. Human Rights Day is an opportune time for us to reflect on what this means to us...

Avani Singh 20 Mar 2020

How business can prepare for high and low seasons
How business can prepare for high and low seasonsArticle

Most businesses experience peaks and troughs; be it peak buying periods in the retail sector or greater demands on accounting firms during the tax season...

6 Mar 2020

Tips for reducing vacancies in your property portfolio
Tips for reducing vacancies in your property portfolioArticle

Tough economic times like the downward cycle we are in now calls for a new and fresh approach to ensure you are not sitting with costly vacancies...

Org Geldenhuys 10 Feb 2020

Image source: Gallo/Getty Images.
Think of social and programmatic platforms as big tech, not mass mediaArticle

Marketers should not only think of social and programmatic platforms as media - but also as technology platforms that allow them to customise their messages to select audiences...

Grant Lapping 24 Dec 2019

#BizTrends2020: 8 B2B marketing trends for 2020
#BizTrends2020: 8 B2B marketing trends for 2020Article

Companies are truly starting to understand what good B2B marketing looks like and are looking for dedicated agencies to deliver it...

Warren Moss 18 Dec 2019

Image source: Gallo/Getty Images.
Consumers prefer more discount related emails from brands during the holidaysArticle

Research shows 84% of customers are looking to email marketers for their holiday discounts...

4 Dec 2019

South Africa's most effective agency for two years in a row
South Africa's most effective agency for two years in a rowArticle

Ogilvy South Africa celebrated a triumphant night at this year's Assegai Awards, hosted by the Direct Marketing Association of South Africa, to celebrate the most effective marketing in 2019...

Issued by Ogilvy South Africa 13 Nov 2019

MCs Nina Hastie and Tats Nkonzo. Image credit: Assegai Awards.
#AssegaiAwards2019: All the winnersArticle

The 2019 Assegai Awards was recently held at The Polo Room/Inanda Club in Sandton, Johannesburg...

13 Nov 2019

Oracle Media named 2019 Finalists in the Assegai Awards
Oracle Media named 2019 Finalists in the Assegai AwardsArticle

Oracle has hit the mark again this year! This time, the Assegai Integrated Marketing Awards 2019 has acknowledged Oracle Media in the Individual and Company Awards category...

Issued by Oracle Media 4 Nov 2019

Image credit: Fabian Blank on Unsplash.
Key findings from Warc's Media Allocation Benchmarks reportArticle

After using its database of effective advertising campaigns to evaluate 1,100 case studies between 2009 and 2018, Warc has released its Media Allocation Benchmark report...

30 Oct 2019

2019 Assegai Awards finalists announced
2019 Assegai Awards finalists announcedArticle

The finalists of the 2019 Assegai Awards have been revealed, and the winners will be announced on Thursday, 7 November, at the Annual Awards Gala Evening...

Issued by DMASA 14 Oct 2019

Deadline for the 2019 Assegai Awards extended
Deadline for the 2019 Assegai Awards extendedArticle

There's still time to submit your best integrated marketing campaigns! The deadline for the DMASA Assegai Integrated Marketing Awards has been extended to midnight Tuesday, 10 September 2019...

Issued by DMASA 22 Aug 2019

The Raptor Warrior: Meet BirdLife SA's Linda van den Heever
The Raptor Warrior: Meet BirdLife SA's Linda van den HeeverArticle

Conservationist Linda van den Heever's somewhat unusual line of work is not for the faint-hearted, but she wouldn't have it any other way...

16 Aug 2019

Assegai Awards provide roll call of direct marketing greats
Assegai Awards provide roll call of direct marketing greatsArticle

Since 2007, the Assegai Awards have fulfilled a role for South Africa's dynamic direct marketing industry. Like all awards, they provide not only a roster of the greats, but herald the arrival of the contenders...

Issued by DMASA 6 Aug 2019

The power of social media and influence in today's 4th Industrial Revolution
The power of social media and influence in today's 4th Industrial RevolutionArticle

With the advent of the Fourth Industrial Revolution, marketing communication tools and practices need to be re-examined to aggressively create power and influence of products, services, and brands through social media and digital marketing...

Nokwanda Ndashe 1 Jul 2019

This year's SA Cannes Lions' judges...
#CannesLions2019: Accuracy of SA judges' predictions, revealed!Article

Before the Cannes Lions Festival of Creativity for 2019 kicked off last week, I caught up with six of this year's 7 SA judges for their predictions of the creative work that would roar as winners. Let's see who best saw into the future...

Leigh Andrews 26 Jun 2019

More reason to enter the Assegai Awards
More reason to enter the Assegai AwardsArticle

Everyone wants to be numbered in the company of winners. Now is your chance to stake your claim as an award-winning marketer...

Issued by DMASA 18 Jun 2019

SA's Cannes Lions jury predictions...
#CannesLions2019: SA judges' predictions!Article

With the Cannes Lions Festival of Creativity for 2019 underway, and winners announced at nightly awards from 17 to 21 June, we caught up with six of this year's 7 SA judges for their predictions of the work that will roar as winners...

Leigh Andrews 13 Jun 2019

Claudi Potter, creative director at Joe Public United, is serving on this year’s Cannes Lions Direct category, and will judge the Young Lions Digital competition in Cannes.
#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi PotterArticle

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Claudi Potter...

Leigh Andrews 12 Jun 2019

Assegai time rolls round again
Assegai time rolls round againArticle

Get the recognition you deserve for your excellence in direct marketing. Entries for the 2019 Assegai Awards are now open...

Issued by DMASA 12 Jun 2019

Image supplied.
New online training portal launched by DMASAArticle

The Direct Marketing Association of South Africa (DMASA) has launched a new online training portal, DMASA Academy...

17 May 2019

5 things to know before entering the pharmaceutical market
5 things to know before entering the pharmaceutical marketArticle

The pharmaceutical sector is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only...

Eben Esterhuizen 15 May 2019

#OneShow2019: All the SA winners!
#OneShow2019: All the SA winners!Article

The One Club for Creativity's Creative Week 2019 has come to an end. Here's how SA scored at the ADC and One Show award ceremonies held throughout the week...

9 May 2019

Scenes from the overall Best in Show (Dream Crazy) as well as SA's Pencil-winning work from the final night of #OneShow2019 (Breaking Ballet and Return to Chapman's Peak).
#OneShow2019: Final night's results!Article

The second of two award nights for One Show 2019 is done and dusted, having taken place at Cipriani Wall Street earlier on Friday, 10 May, with South Africa bringing home a further Silver and Bronze Pencil...

9 May 2019

7 SA creatives selected to judge Cannes Lions 2019
7 SA creatives selected to judge Cannes Lions 2019Article

Seven South African creatives have been selected as judges for this year's Cannes Lions...

9 May 2019

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