Branding News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

Advertise your job vacancies

Jobs

Sales Representative Pretoria
Senior Event Producer & Strategic Lead Cape Town

More jobs Submit a job Open account

New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

View EBM Group's Biz Press Office

Multimedia

All Galleries Audios Videos

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

RAPT BizTrendsTV | Mongezi Mtati: Local is better

Image source: dumitru B from

Protecting GUI IP: Why app icons are your best digital trade markRual Grobler

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

Source:

6 internal comms moves that turn culture into real resultsSamantha Page

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

The education group said it plans to make it have an international appeal. Sourc: Supplied.

Rosebank College gets a new name for international rebrand

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

6 hours

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

1 day

More news

#BizTrends2026 | Motherland Omni's Mpho Mothapo: Radio Trends in 2026

#BizTrends2026 | Motherland Omni's Mpho Mothapo: Radio Trends in 2026

Mpho Mothapo, Motherland OMNi 16 Jan 2026

Start your career in creative technology with Ogilvy: Applications now open!

Start your career in creative technology with Ogilvy: Applications now open!

Ogilvy South Africa 16 Jan 2026

Flux Trends will present The State We’re In 2026” – Navigating the Dark Forest in February (Image source: © Marvin Zettl

FluxTrends presents its trends for 2026 Navigating the Dark Forest

15 Jan 2026

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

15 Jan 2026

Why Jockey South Africa is becoming a go-to brand for everyday bra comfort

Jockey South Africa 15 Jan 2026

Image credit: on Pexels

#BizTrends2026 | Jessica Gbedemah: Gen Z and the future of influence in an always-on world

Jessica Gbedemah 14 Jan 2026

How to articulate your brand purpose into a lived experience

Nadia Hearn 13 Jan 2026

SA entrepreneurs get new brand-building support network

13 Jan 2026

Verified consumer data non-negotiable for SA brands

Ross Joughin 9 Jan 2026

WPP Media Sports wants to reinvent sport marketing (Image source: © National Geographic Kids

WPP Media Sports wants to reinvent sport marketing

8 Jan 2026

Image source: rawpixel.com from

Adoption of latest Nice Classification: What this means for SA trade marks

Marcelle Samons and Alicia van der Walt 8 Jan 2026

Adheesh Ori, senior director within Accenture Song, South Africa says the South African automotive landscape is clearly evolving, not only through technology or electrification, but in the mindset of the customer behind the purchase (Image source: © 123rf )

Meeting the South African modern car buyers where the customer experience matches the expectation

Adheesh Ori 8 Jan 2026

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

Source:

Liverpool FC secures Old School retail deal in SA

7 Jan 2026

You behave yourself into the reputation you have or want, you don’t communicate yourself there, writes Razor PR CEO Dustin Chick (Image source: © Affinity Health )

Exclusive: Discovery goes full Jerry Maguire as it tells members to “show them the money”

Dustin Chick, The Up&Up Group 6 Jan 2026

Source:

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

The Walt Disney Company announced a landmark $1bn investment in OpenAI (Image source: © Facebook

AI to unlock new possibilities in imaginative storytelling

5 Jan 2026

The One Club for Creativity reveals 2025 Global Rankings

The One Club for Creativity reveals 2025 Global Rankings

5 Jan 2026

What does European and African consumer behaviour reveal about status, history and power (Image source: © 123rf )

Acknowledging loud: Defining the next era of luxury growth

Ray Langa 31 Dec 2025

KFC's home-home campaign highlights urban vs rural life in Africa

KFC's home-home campaign highlights urban vs rural life in Africa

24 Dec 2025

Schweppes returns with bold new look, iconic Skittle bottle and straight drinking flavours for today's changing social moments (Image supplied)

A bold new chapter for iconic brand Schweppes

24 Dec 2025

Source:

Top 10 highest earning celebrity fashion brands

23 Dec 2025

Elite Hyrox athlete new Manzi Water brand ambassador

MANZI Water 23 Dec 2025

Bradly Howland, Public Relations Institute of Southern Africa (Prisa) president says as the country winds down for its December break, it’s worth pausing to assess the communications environment we have been navigating (Image source: © 123rf )

Addressing trust: PR at a turning point, a fundamentally new approach is demanded

Bradly Howland 22 Dec 2025

Who to watch: Africa's Top 10 PR professionals

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Brand moves we loved, loathed and learned from in 2025

icandi CQ 18 Dec 2025

Vega reveals new brand identity

15 Dec 2025

Vodacom has launched a new social-led content platform, the Value News Network (VNN).

Vodacom launches edu-tainment platform for customers

12 Dec 2025

How to build a brand that lasts when the trends don't just change every year, but every day

Phoebe Opperman, DUO Marketing + Communications 12 Dec 2025

Let's do Biz