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Smoke Customer Intelligence

We help you create better customer experiences by gathering and understanding Voice of the Customer data across your business.

5 ways to write an engaging value proposition for your website
5 ways to write an engaging value proposition for your website

When it comes to selling newspapers, persuasive and relevant "above-the-fold" content has always been a necessity...

By Andrew Bourne 7 hours ago

The story behind Daily Maverick's Don't Shoot the Messenger podcast
The story behind Daily Maverick's Don't Shoot the Messenger podcast

Daily Maverick's Don't Shoot the Messenger podcast first aired in March 2020, coinciding with the beginning of the lockdown, and has since rolled out two seasons. Now they've just kicked off season three, a year later...

By Jessica Tennant 1 day ago

Report reveals insights on how to define, measure and track customer lifetime value
Report reveals insights on how to define, measure and track customer lifetime value

A new report from the CMO Council provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability...

2 Mar 2021

PR vs Advertising: Which is ideal for marketing SMMEs?
PR vs Advertising: Which is ideal for marketing SMMEs?

Public relations and advertising are both crucial for the promotion of any business, writes Mkhuseli Vangile, managing director at DCF...

By Mkhuseli Vangile 2 Mar 2021

The paradigm shift of the awards industry: Topco pivots business model
The paradigm shift of the awards industry: Topco pivots business model

Topco Media has used the insights over the past year to pivot and further elevate their renowned value-add to businesses, entrepreneurs, SMEs and startups...

Issued by Topco Media 2 Mar 2021

Loeries 2021 - Entries open to #fightthegoodfight
Loeries 2021 - Entries open to #fightthegoodfight

This year, the Loeries challenges the industry to #fightthegoodfight and create work that moves society forward in a positive direction...

Issued by Loeries 2 Mar 2021

Mix 93.8 FM spreads the love with Baby Blessings Boxes
Mix 93.8 FM spreads the love with Baby Blessings Boxes

This March, Mix 93.8 FM is spreading the love in support of Impilo Child Protection Home for abandoned children. The station decided to put together 'New-Mom-and-Baby Starter Packs'...

Issued by Mix 93.8 FM 2 Mar 2021

Primedia's Melissa McNally elected to the board of the Broadcast Research Council
Primedia's Melissa McNally elected to the board of the Broadcast Research Council

Primedia Broadcasting is pleased to acknowledge the appointment of Melissa McNally to the board of the Broadcast Research Council of South Africa (BRC)...

Issued by Primedia Broadcasting 2 Mar 2021

Apple Music launches Africa to the World
Apple Music launches Africa to the World

Apple Music today launches Africa to the World, a definitive collection of original and exclusive content from some of Africa's biggest music superstars...

1 Mar 2021

CNN International launches film school
CNN International launches film school

CNN Film School, in association with Genesis, was launched to celebrate the art of filmmaking and support the talent of the future...

1 Mar 2021

How to double your audience in a year: 4 secrets by Briefly News
How to double your audience in a year: 4 secrets by Briefly News

According to IO Technologies, Briefly News had over 123 million total pageviews in 2020, more than doubling the 60.7 million pageviews in 2019 despite pandemia and partial market crises...

Issued by Briefly News 1 Mar 2021

#WeChoose campaign to help hundreds of liquor traders rebuild
#WeChoose campaign to help hundreds of liquor traders rebuild

A total of R200m in stock replenishments, cash and marketing support is being provided by Diageo...

1 Mar 2021

Tali's Baby Diary: 'The best South African TV show of 2021 so far'
Tali's Baby Diary: 'The best South African TV show of 2021 so far'

The first four episodes of Tali's Baby Diary, the long-awaited sequel to Tali's Wedding Diary, are now streaming on Showmax...

Issued by Showmax 1 Mar 2021

Adclick Africa helps South African SMEs comply with the PoPI Act before deadline
Adclick Africa helps South African SMEs comply with the PoPI Act before deadline

As we continue with 2021 the one date businesses and marketers need to keep top-of-mind is the PoPI Act deadline...

Issued by 356 Oak Holdings 1 Mar 2021

Frame your greatest design ideas: How Maps Maponyane transformed his living space with the Samsung Frame TV
Frame your greatest design ideas: How Maps Maponyane transformed his living space with the Samsung Frame TV

Maps Maponyane recently gave his view of the elegant 4K UHD Smart TV that transforms into a gallery-like art display...

Issued by Samsung South Africa 1 Mar 2021

Evolution of our industry: Shortlist for short projects
Evolution of our industry: Shortlist for short projects

The start of last year brought the usual New Year predictions, all stymied by the pandemic, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS)...

By Johanna McDowell 1 Mar 2021

2021 Golden Globes: All the winners
2021 Golden Globes: All the winners

Tina Fey and Amy Poehler hosted the 2021 Golden Globes from separate locations - the Rainbow Room in the Rockerfeller Centre in New York and the Beverly Hilton in Los Angeles respectively - on 1 March...

1 Mar 2021

#PulpNonFiction: What gets measured, gets managed
#PulpNonFiction: What gets measured, gets managed

Being technically "on time" means nothing if the work delivered fails to delight your customer. Sometimes it's better to just hand over the free pizza...

By Bronwyn Williams 1 Mar 2021

Tackling the Business of Experience in times of uncertainty
Tackling the Business of Experience in times of uncertainty

Haydn Townsend, managing director for Accenture Interactive in Africa, shares some insight into the Business of Experience (BX)...

By Evan-Lee Courie 1 Mar 2021

How to compete in the trust and attention economy with a budget-friendly data and automation strategy
How to compete in the trust and attention economy with a budget-friendly data and automation strategy

Leveraging your data is not a tech problem, it's about your internal coordination, team and resources, writes Everlytic MD JD Engelbrecht...

By JD Engelbrecht, Issued by Everlytic 1 Mar 2021

Kim Reid
Takealot searches for group CEO as Kim Reid transitions roles

The search for a new group CEO is underway, and once this appointment is made Reid will step back from day-to-day operations to focus on initiatives that will deliver future value for the group...

1 Mar 2021

From 'meh' to 'yeah!' - the science of storytelling
From 'meh' to 'yeah!' - the science of storytelling

Yaw Dwomoh, managing director of Idea Hive, shares why it is important that we share our brand purpose through a story...

By Yaw Dwomoh 1 Mar 2021

Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SA
Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SA

Tractor Outdoor has officially joined the ranks of the Interactive Advertising Bureau South Africa (IAB SA)...

Issued by Tractor Outdoor 1 Mar 2021

Jabulani Sigege appointed as ECD for Wunderman Thompson SA
Jabulani Sigege appointed as ECD for Wunderman Thompson SA

Jabulani Sigege will join Wunderman Thompson SA as executive creative director on 1 March 2021...

Issued by Wunderman Thompson 1 Mar 2021

Made in Africa conference aims to drive Pan-African prosperity
Made in Africa conference aims to drive Pan-African prosperity

The inaugural Made in Africa Conference and Expo, a large virtual gathering and showcase for African buyers and sellers, will take place on 13 and 14 April...

26 Feb 2021

Every country needs an audience measurement organisation
Every country needs an audience measurement organisation

What every country needs, is an organisation to track and audience measurement. Equally as important are the industry bodies that govern them....

26 Feb 2021

Break out of the inbox with smart brand messaging
Break out of the inbox with smart brand messaging

In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer's ever decreasing attention spans...

26 Feb 2021

Telecoming partners with Ounousa to provide female-oriented entertainment content
Telecoming partners with Ounousa to provide female-oriented entertainment content

The partnership applies, for the moment, to Tunisia and Egypt. African markets are key for Telecoming's international expansion and the female segment shows significant potential for the mobile business...

26 Feb 2021

#MarketingMasterminds: Blue Robot | Facebook Marketing Partner | Kyle Oosthuizen
#MarketingMasterminds: Blue Robot | Facebook Marketing Partner | Kyle Oosthuizen

This month's Marketing Mastermind is Blue Robot, a company that delivers social messaging and interactive brand experiences for brands across the globe. Kyle Oosthuizen, COO, discusses what being a Facebook Marketing Partner means, and the benefits it carries for the business and its clients...

Issued by Facebook 26 Feb 2021

Adzooma and Cambridge University research how to maximise online ad spend
Adzooma and Cambridge University research how to maximise online ad spend

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...

26 Feb 2021

AI predicted to futureproof the influencer industry
AI predicted to futureproof the influencer industry

We're now living in a world dominated by technology and digitisation. Whatever the business or industry may be, technology is sure to be at the heart of it...

By Amelia Neate 26 Feb 2021

Best Brands Germany 2021 announces winners
Best Brands Germany 2021 announces winners

Winning brands convince consumers in the new normal...

26 Feb 2021

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