Cross-media solutions, tech know-how

DARMSTADT, GERMANY: Ifra, in cooperation with the Russian Guild of Press Publishers (GIPP), is organising the first IfraForum that will be held in connection with the Publishing Expo, 18 – 20 June 2007, in the Moscow World Trade Center. The aim of the IfraForum is to provide a platform for mutual exchanges between newspaper and magazine publishers and suppliers to the industry.

16 May 2007

It consists of special conference contributions tailored by Ifra to the Russian market on topics such as newsroom/Newsplex, distribution/circulation and printing technology. There will also be exhibition stands showing the latest developments in technology.

The events programme is split into a main conference and an IfraForum:

Main conference

18 June: 2.30pm

“Multimedia: A necessity in today's competitive media market”.

An insight into today's media landscape and how publishers can stay ahead through adopting a multimedia approach.
Reiner Mittelbach, CEO, Ifra.

19 June: 2pm

“Convergence in Practice: The Daily Telegraph”.
A concrete case study looking at how a convergence strategy was implemented, and what structural and cultural changes this implied.
Chris Lloyd, assistant managing editor, The Telegraph Media Group.

IfraForum

18 June: 3.30pm – 5.30pm

“The business of newspaper printing”.

Making print profitable, strategy and efficiency in production.
Wim Decaluwé, consultant, Ifra.

Insights into the daily work, the strategic set-up and organisation of a modern newspaper printing company.
László Bertalan, printing director, Ringier Publishing, Hungary.

Strategies for semi commercial printing.
Thomas Unterberger, CTO, Herold Druck und Verlag.

19 June: 11am – 1pm

“Convergence strategies for newsrooms”.

A look at how to develop a convergence strategy and how integrated print/web newsrooms are working in practice.
Dietmar Schantin, director of Newsplex, Ifra.

Change management in the newsroom, examples of best and worst practice.
Sarah Schantin-Williams, Ifra associate consultant, Ifra.

One of the winners of the Ifra XMA Cross Media Awards explains how they did the multi-media sports coverage of the Football World Cup 2006.
Davor Jakovac, internal communication, Vecernji list.

20 June: 2pm – 4pm

“Winning the circulation & distribution battle”.

Solving challenges in distribution, an example from South East Europe.
Davor Jakovac, internal communication, Vecernji list.

With newspaper readership declining, what ideas are there to help increase circulation and how can we ensure on-time distribution of newspapers.
Allan Marshall, joint principal, iMedia Advisory Services Ltd.

Details of the exhibition

The following exhibitors will present their products and services for the Russian newspaper industry (preliminary list): Agfa (Belgium), Atex (United Kingdom), Berth Maschinenbau (Germany), Crestwood Trading (Sweden), Emsys (Belgium), Global Web Systems (USA), Graphic Web Systems (Netherlands), Lisow (Russia), Scoop (Sweden), Televisual (United Kingdom), Tell (Italy) and Woodwing (Netherlands).

For more information, go to www.ifraexpo.com/russia, www.press-expo.ru/english and www.gipp.ru/english.