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Canning baby products
Limited edition, 'olde world' tins that have been used by Johnson's Baby to commemorate 75 years of supplying baby products to the South African market, were produced by DivFood (Divpac), a division of Nampak, and sold out within a week of hitting the shelves.
According to Jeanette Arderne, Senior Product Manager for Baby Toiletries at Johnson & Johnson, the company wanted to do something special around its 75th anniversary and a decorative tin was seen as the ideal solution.
The final product comprised a tin that houses two baby soaps and another for a container of baby powder: "The tins are beautiful and we were really thrilled with the final result, in fact the tins that went into Clicks stores in March sold out within a week."
From a marketing perspective, it allows for 'shelf shout' as the tins inevitably stand out among the clutter on supermarket shelves and the scope for outstanding graphics allows for strong branding.
From a consumer perspective, one of the biggest drawcards for decorative tinware is its aesthetic appeal. This often results in customers placing them on display outside their cupboards. They also lend themselves to re-use of a specific product and provide additional barrier and protection properties.
