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Picture a block of flats that is a developed property and is 10 stories high and has 10 apartments per floor. The developers need to sell as many of them as possible in the shortest timeframe. By using virtual or augmented reality technology they can sell these to absolutely anyone, anywhere in the world in a much shorter timeframe.
AR, unlike VR, creates a seamless experience for the viewer. While VR means interacting with a computer-generated environment, similar to a video game, AR adds to the physical world you would ordinarily see rather than replacing it. By superimposing anything you need, whether images or text over something real, AR creates a realistic view of the world. In the property industry this could be an apartment yet to be decorated, and by using AR technology, the developer can entice buyers by selling this as a furnished apartment or they can enable them to pick their own décor and furniture. This really gives potential buyers the opportunity to immerse themselves, albeit virtually into the property purchase.
VR can take potential buyers on a 3D tour of a potential home and you can walk through a property as if you were physically there. Virtual tours are an ideal way to market properties and spaces to anyone with internet access across the world. These kinds of immersive property tours can allow someone in London to sit on their smartphone and imagine themselves buying an apartment in Cape Town. Something that was impossible to consider before VR.
Global furniture brand Ikea launched an AR app three years ago called Ikea Place, which enabled users to test Ikea's furniture in real time. The aim of the app is to help customers buy furniture that fits perfectly according to the floor size of their homes, while allowing them to visualise the measurements of the room and how things fit inside it on a true-to-scale basis. Apps like this make it easier to decide what to buy, while also helping inspire shopping and encouraging the buyer to try many different products, styles and colours in real-life settings with a swipe of a finger. AR has the ability to take the human touch and experience aspect out of home buying where the ‘product’ is replicable and the cost of creating an AR instance can be justified. It allows for very clear representation of a property, giving the potential buyers a sense of tangibility that comes from putting it into a 3D representation.
There are many benefits to using technology such as VR and AR: