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MTV music channels top cool survey again

30 May 2007

MTV Networks' music channel MTV was voted South Africa's Coolest TV Channel and its localised channel for Africa, MTV base, scored second behind MTV as the Coolest Music TV Channel in the market. MTV topped the poll in both categories in the Sunday Times Generation Next survey, results of which were revealed last week.

The annual Sunday Times Generation Next is reported to be the largest youth brand-preference study conducted in South Africa, exploring the tastes and preferences of South African young people aged 8 – 22. This is the second year running that MTV has won these two categories, beating a host of terrestrial and pay-TV channels from SA and the rest of the world.

While MTV base only launched two years ago, it appears to have made a substantial impact in the hearts and minds of SA youth by moving up from eight place in the Coolest TV Channel category to a fourth place this year.

“Young people define what's cool and what's not, so this is a great endorsement for MTV and MTV base”, commented Alex Okosi, senior VP and GM of MTV Networks Africa.

“By constantly re-inventing and invigorating our content, MTV and MTV base have remained fresh and relevant for youth audiences. It's great to win in the TV categories, and it's in line with our mission of being the number one youth and young adult lifestyle brand in Africa."