AMPS 2003A - regional radio

In total, radio listenership in Gauteng has grown significantly from 78.8% to 81.8% over the previous survey, with total Monday to Friday listenership of 5.003-million. The increase is also significant year on year. In weekday audiences, upward shifts have occurred in Johannesburg and the East Rand, in the 50+ age group, and in LSM 7-10.

Saturday listenership is up significantly year on year, and over the previous survey, where listenership increased from a penetration of 72.6% to 75.3% (4.607-million total listeners). Johannesburg and East Rand listeners have increased, as have females, 35+, and LSM 8.

On Sundays, listenership is up from 70.5% to 73.5% (now with 4.493-million listeners) over RAMS 2002B (with a year on year increase also coming through). Upward shifts occurred in Johannesburg, females, the 16-24 age group, and in LSM 7-8.

Only two stations (with a minimum of 2% incidence in the province), showed significant growth over RAMS 2002B. Once again, Jozi FM is one of the pair, and the second is 94.7 Highveld Stereo. Total community also posted significant growth.

Jozi FM grew its Monday to Friday audience from 1.7% to 2.4%, to a listenership of 146 000. This was also a significant year on year increase.

94.7 Highveld Stereo grew its Sunday audience from 6.4% to 7.7%, to a listenership of 468 000.

Year-on-year changes (RAMS 2002A vs 2003A)

Profile changes

In Greater Johannesburg (M-F):

1. METRO FM - 17.6%
2. YFM 99.2 - 16.7%
3. 94.7 Highveld Stereo - 14.2%
4. Ukhozi FM - 13.6%
5. Lesedi FM - 12.4%

On the East Rand (M-F):

1. Ukhozi FM - 21.2%
2. YFM 99.2 - 16.1%
3. METRO FM - 13.5%
4. 94.7 Highveld Stereo - 13.3%
5. Lesedi FM - 12.5%

On the West Rand (M-F):

1. 94.7 Highveld Stereo - 23.2%
2. Lesedi FM - 15%
3. Motsweding FM - 11.6%
4. METRO FM - 9.8%
5. RSG - 9.4%

In Pretoria (M-F):

1. Jacaranda 94.2 - 23.7%
2. METRO FM - 15.6%
3. Thobela FM - 15.4%
4. Total community - 10.3%
5. RSG - 8.1%

In the 16-34 category:

1. YFM 99.2 - 23.2%
2. METRO FM - 22.5%
3. 94.7 Highveld Stereo - 12.7%
4. Lesedi FM - 12.3%
5. Ukhozi FM - 11%

In the 35+ category:

1. Lesedi FM - 17.6%
2. Ukhozi FM - 14.4%
3. 94.7 Highveld Stereo - 10.7%
4. METRO FM - 8.2%
5. Jacaranda 94.2 - 7%

In SU-LSM 1-5:

1. Lesedi FM - 24.5%
2. Ukhozi FM - 21.9%
3. METRO FM - 14.3%
4. YFM 99.2 - 13.5%
5. Motsweding FM - 9.3%

In SU-LSM 6-10:

1. 94.7 Highveld Stereo - 17.6%
2. METRO FM - 15.3%
3. YFM 99.2 - 13.5% (a significant increase on RAMS
2002B)
4. Jacaranda 94.2 - 9.4%
5. Lesedi FM - 9%

Radio listenership in KwaZulu-Natal

Radio listenership in KwaZulu-Natal has remained stable, with the only change coming through for total community, which is up significantly across the week. Monday to Friday penetration is at 2.9% (180 000), Saturday at 2.8% (170 000), and Sunday at 3% (182 000).

Monday to Friday total listenership is at 78.6%, with 4.792-million listeners. LSM 8 audiences have grown. Saturday audiences are at 4.545-million, a penetration of 74.6%. On Sundays, penetration is at 73.4% (4.471-million), with LSM 8 audiences on the rise.

In Durban (M-F):

1. Ukhozi FM - 34.5%
2. East Coast Radio - 24.9%
3. METRO FM - 19.4%
4. Lotus fm - 8.2%
5. P4 Radio KZN - 6%

In Pietermaritzburg (M-F):

1. Ukhozi FM - 38%
2. East Coast Radio - 21.3%
3. METRO FM - 18%
4. P4 Radio KZN - 8%
5. Lotus fm - 7.8%

In the 16-34 category:

1. Ukhozi FM - 59.8%
2. METRO FM - 20.4%
3. East Coast Radio - 19.5%
4. P4 Radio KZN 98-100fm - 4.3%
5. Umhlobo Wenene FM - 2.6%

Year-on-year changes (RAMS 2003A over 2002A)

Profile changes

In the 35+ category:

1. Ukhozi FM - 51.4%
2. East Coast Radio - 12.3%
3. Lotus fm - 5.6%
4. METRO FM - 4.9%
5. Total community - 3.5% (a significant increase)

In SU-LSM 1-5:

1. Ukhozi FM - 70.7%
2. METRO FM - 12.6%
3. East Coast Radio - 8.1%
4. P4 Radio KZN 98-100fm - 2.7%
5. Umhlobo Wenene FM - 2.4%

In SU-LSM 6-10:

1. East Coast Radio - 36.7%
2. Ukhozi FM - 18.4%
3. METRO FM - 15%
4. Lotus fm - 12%
5. Total community - 5.8% (a significant increase)

Radio listenership in the Western Cape

The Western Cape shows a stable radio picture period on period, with significant increases for Kfm 94.5 and Bush Radio, as well as annual growth for total listenership on a Monday to Friday, and on Sunday.

Kfm 94.5 showed significant growth period on period, and on the previous 12 months, across the week. Monday to Friday incidence is 24.1%, up from 20.8% (698 000 total listeners), Saturday is up from 17% to 19.9% (now with 575 000 listeners), and Sunday is 16.5% from 14% (478 000 total listeners). These increases were seen in Cape Town across the week; in the female demographic, amongst 16-24s, and in LSM 7-8 (M-F); in LSM 6-10 (Sat); and in the 16-24 age group and LSM 6-10 (Sun). Bush Radio increased its penetration to 1.2% (to 35 000 listeners) on the weekend.

Average Monday to Friday listenership in this province stands at 74% (2.139-million), which is a significant increase over RAMS 2002A (70.7%). Demographic shifts include more listeners in LSM 6-10, and amongst females. Saturday listening is stable, at 65% or 1.878-million listeners. Sunday listenership levels are up on the previous 12 months, from 58% to 61.7% (1.783-million total listeners).

Year-on-year changes (RAMS 2003A over 2002A)

Profile changes

In the 35+ category:

1. Kfm 94.5 - 21.3%
2. RSG - 19.2%
3. Total community - 17.9%
4. Umhlobo Wenene FM - 8.2%
5. Good Hope FM - 6.4%

In SU-LSM 1-5:

1. Umhlobo Wenene FM - 26.1%
2. Total community - 16.7%
3. Kfm 94.5 - 15.4%
4. RSG - 13.1%
5. METRO FM - 10.3%

In SU-LSM 6-10:

1. Kfm 94.5 - 26.8% (a significant increase)
2. Total community - 16.5%
3. RSG - 12.9% (a significant increase)
4. Good Hope FM - 12.6%
5. P4 Radio Cape Town 100-108fm - 7.4%

In Cape Town (M-F):

1. Kfm 94.5 - 20.3% (a significant increase)
2. Total community - 19.5% (a significant increase)
3. Umhlobo Wenene FM - 14.1%
4. Good Hope FM - 14%
5. METRO FM - 9%

In the Cape Fringe (M-F):

1. RSG - 21%
2. Total community - 19.9%
3. Kfm 94.5 - 16.9%
4. Good Hope FM - 13.7%
5. KC FM - 12.2%

In the 16-34 category:

1. Kfm 94.5 - 27.3% (a significant increase)
2. Good Hope FM - 16.9%
3. Total community - 15%
4. Umhlobo Wenene FM - 11.1%
5. METRO FM - 10.6%

Source: For the complete AMPS 2003A data, visit the SAARF website at www.saarf.co.za.