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Daniela Browne, director of SMILE, a national community-based education non-profit organization, says: "Learners in South Africa's rural schools don't even have pencils and when they do, they're forced to share. Imagine sharing one pencil with three of your friends. I see this everyday."
To participate, shoppers can simply pop one or two items of stationery into the MWEB big black boxes placed at any of the participating Pick n' Pay store entrances' nationwide between 09 January and 12 February 2006.