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Tech democratisation will set the tone for 2021
Andrew Smit and Johan Walters
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5 sustainability trends that will shape business in 2021
Christelle Marais4 trends set to continue or be re-interpreted in the NGO sector
Innocent MasayiraStrengthening NPO skills and processes
Nazeema Mohamed, Feryal Domingo and Soraya JoonasSustainability is key for social investment in 2021
Keri-Leigh Paschal
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4 trends in employee skills development and training you need to know for 2021
Siphelele Kubheka and Desikan Naidoo
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Digital solutions need small steps to succeed
Xanthe AdamsMining looks ahead to more Covid risk
Ralf HenneckeMining's year ahead will demand deep innovation
Frederick Cawood
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10 predictions around fintech
Dominique CollettThe 4 themes for the new year
Andrew Duvenage,3 wealth management trends to watch in 2021
Maarten Ackerman4 strategies to rethink investing in SMEs
Kuhle MnisiMicroinsurance ready to reach new heights
Marius BothaFinding alpha in the age of Covid-19
Nema Ramkhelawan-BhanaPurpose or profit. It's not a choice
Mike MiddletonShifting towards a digital - but still human - approach
Henry van Deventer
Healthcare trends
Healthcare innovation in 2021 and beyond
Reynhardt UysAre day hospitals the new trend?
Lee Callakoppen3 emerging medical scheme membership patterns
Nerine BrinkHealthcare innovations to look out for
Moshe Lichtenstein
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5G is coming. Here's what it could mean for SA
Samantha Naidoo
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3 big issues demanding legal attention this year
Jonathan Veeran, Nozipho Mngomezulu and Burton Phillips
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Wine in the wake of corona
Kristen Duff and Gosia Young7 prospects and necessary shifts for the arts
Rucera Seethal
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Auction industry survival depends on going virtual
Joff van ReenenCovid-19 drives new trends in local property market
Marcél du Toit
Retail trends
A bold year for beverages
Alex GlendayAcceleration of digital payments
Jonathan SmitSafety vs sustainability - the packaging industry's key conundrum
Nthabiseng MotsoenengThe evolving e-tail landscape
Vilo TrskaThe path forward for retail in 2021
Matthew Leighton
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The Future 100 report reveals trends set to shape 2021
Developed by Wunderman Thompson Intelligence, the recently launched The Future 100: 2021 report shares the top trends set to shape the next 12 months.
The report spotlights creative innovations set to go mainstream, along with shifts in consumer behaviours across 10 different sectors. It also features expert opinion, including that of Brenda Milis, principal of creative and consumer insights at Adobe Stock, and Don Stein, CEO and founder of Teooh, among others.
The 100 trends are drawn from the culture, technology, travel, branding and marketing, food and drink, beauty, retail, health, business and finance sectors. For the first time, the report also looks at work trends, as the dual forces of a mass shift to home working and the rise in unemployment, fuelled by the pandemic, change professional lives dramatically.
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Mel Edwards, global CEO of Wunderman Thompson, comments, “At a time when gaining a competitive advantage has never been more important, the The Future 100 report reveals the key trends that will shape consumer behaviour and define the way ambitious brands engage with their customers during the coming year.
These insights will help marketing leaders inspire growth for their organisations and move forward into 2021 with confidence and optimism.
Developments under the spotlight include:
Micropreneurs: Move over side hustles, there is a startup boom in the making, fuelled by the pandemic and rising unemployment, driving more and more people to make entrepreneurship their next career move.
Immunity wellness: The world has never been so interested in how our immune systems can be boosted and the coming year will see numerous experts telling us how; from ancient treatments to DNA research.
Unbiased banking: Another industry where inclusivity is on the rise is banking – specifically the online-only neobanks, including Simba and Greenwood, which address the frequently overlooked needs of minority groups.
Cloud gaming: As video games become the latest media to get Netflix-ised, major players, including Amazon, Google, Tencent, Microsoft, Sony and Facebook, are betting big on cloud gaming.
Multi-generational travel: Extended families, forced to spend so much time apart in 2020, are increasingly likely to opt to vacation together – often a practical choice as well as a caring one.
Ethical scoreboard: A rise in the number of platforms which monitor corporate behaviour as more people make purchase decisions influenced by brand purpose
Ghost kitchens: Influenced by the growth of delivery-first dining, this new restaurant concept sees off-premises dining prioritised.
Foraged ingredients: Not another food trend but a beauty one with the emergence of new skincare brands made with wild-harvested plants and promising potent result.
Intersectional beauty: In an industry where diversity has been sorely lacking, independent brands are now leading the way in championing intersectional beauty, such as LGBTQ+ advocate We Are Fluide and indigenous-owned Prados Beauty.
Live commerce: Retail-tainment is moving online with engaging, tailored shopping experiences using video streaming to demonstrate and sell products and interact with customers in real time.
Comments Emma Chiu, global director at Wunderman Thompson Intelligence: “Few of us will have experienced quite as much drama on a societal and global level as we did in 2020 and the fallout from that is more new trends than we’ve seen since we started publishing The Future 100 report, and behaviors which had been evolving slowly thrust into the mainstream.
Knowing which of these trends matter and why has never been so important for marketers at a time when the very survival of many brands depends on adapting at pace.
Download the full The Future 100 report here.