Muller brings to the fore the quick moves of media of now that have unleashed magic, and he blows our media minds with this single minded realism: “The rhythm of research has changed. You cannot research what I did yesterday in order to describe what I am doing today. You have to measure what I am doing today in order to project accurately what I will do tomorrow. Macro insights, proactively delivered, is where we want to go.”
If you are an experienced strategist or student of life, this worthwhile Ebony+Ivory 45-minute Workshop will enable you to not only build your audience insights but make them into quick and hard-working brand assets.
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