Magazines Company news South Africa

20 years of TV entertainment

Tvplus magazine, one of Media24's stalwart publications in the Lifestyle division, is celebrating its 20th anniversary this October with its 500th cover.
20 years of TV entertainment

The first edition of tvplus hit shelves in October 1999 with a soapie cover of fan-favourites Bo and Hope (Peter Reckell and Kristian Alfonso) from long-running US daytime soap Days Of Our Lives, which still features prominently in-book. The magazine has stuck to its magic recipe of exclusive soapie news, TV stories and in-depth TV features, maintaining its marketplace position as South Africa’s only dedicated television magazine. Tvplus has also grown online with its social media platforms: Facebook, Twitter and Instagram, as it entered the digital era with digital copies of the magazine also available for purchase on various magazine platforms including Magzter, Zinio and Pressreader.

Lucia Poolman, current editor of tvplus, says, “It’s clear that tvplus still has a role to fulfil in the market. With television streaming services and web-based programming expanding, the need for a magazine that makes sense of it all is greater than ever. Tvplus offers value for money and it is an enhancement to thousands of people’s viewing pleasure. We will keep working to make tvplus a must-have item in your shopping basket.”

The magazine started with a challenge from Koos Bekker, now chairman of media organisation Naspers, who asked the editorial teams from Huisgenoot and its sister publication YOU to conceptualise a new entertainment-related magazine back in early 1999. It fell on Karen Hart, entertainment editor for both titles at the time, to brainstorm the new magazine. “I literally sat through the night and morning cutting and pasting a mock-up magazine with fake copy. But they wanted something more legit. With my Hollywood contacts and the ones in the local entertainment industry, we pulled together a magazine that pleased the board,” she says. The magazine was initially called Seepbel (Soap Bubble) before former Huisgenoot and YOU entertainment writer Pieter van der Lugt came up with the title tvplus.

The first team consisted of Karen as editor, along with a string of local and international freelancers and contributors from the Huisgenoot and YOU teams and their layout department. The first editorial appointment was made in December 1999: journalist Emile Butler-O’Brien, who is still with the title. Tvplus started as a monthly, but as interest grew, it went fortnightly and even emerged in a weekly format in the mid 2000s before returning to its sweet spot as a fortnightly publication.

Minette Ferreira, general manager of Media24’s Lifestyle division says, “Tvplus has played a huge role in our lifestyle portfolio. Over the past two decades, the title has managed to stay relevant in an ever-changing environment where readers are spoilt for choice and will continue to keep delivering quality, entertaining content.”

The 500th cover of tvplus, available in both Afrikaans and English, is on sale from Friday, 4 October.

Media24 Lifestyle
Media24 Lifestyle, publishers of South Africa's top lifestyle and magazine brands has aligned its sales and marketing activities with a solution-orientated, go-to-market approach that places client's branded content within a trusted environment.
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