We all live in a...
26 Aug 2015
Recently, in Upington, our waitress told us with a lot of pride that she lives in a brick house. Obviously brick houses are a type of differentiation that exists much like the status associated with living in the northern suburbs of Johannesburg...
Work to be released soon by TNS on a pan-African socio-economic status (SES) shows that type of dwelling is one of the key differentiators in socio-economic status across 20 countries in Africa.
© Elena Elisseeva – 123RF.com
If you asked me, before I did this analysis, what type of housing has increased most in South Africa, I would have guessed shacks and squatter camps. I would have associated this with the migration to cities and immigration from across the border. I would have been wrong.
Click here to view the article in full, and here for more information on the authors' availability to do keynote talks at company strategy conferences.
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About Erik du Plessis and Neil Higgs
Erik and Neil are the 'old folk' of marketing, with a mountain of experience between them. They love watching brands grow, have seen brands die and have consulted with nearly every major brand in SA at some stage. They have published papers in accredited journals, won awards and are honorary members of AMASA and SAMRA. They've also talked at major international conferences as well as local keynote talks on the state of the market.
