ResearchCognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big datamike broom 12 Apr 2018
AdvertisingA neuroscience study that is important to advertisersErik Du Plessis, Issued by Kantar 6 Jul 2017
ResearchSuper growth brands - Do brands change advertisements too often?Erik du Plessis and Neil Higgs 9 Feb 2016
ResearchGrowth brand theory - the 2 million users gained clubErik du Plessis and Neil Higgs 18 Jan 2016
ResearchYour consumer is better educated now, and expects more from lifeErik du Plessis and Neil Higgs 8 Sep 2015
ResearchTNS and Millward Brown develop new way of thinking around socio-economic status in SA and AfricaIssued by Kantar 12 Jun 2014
