Erik du Plessis | Bizcommunity

Erik du Plessis | Bizcommunity

News

Kantar South Africa's Best Liked Ads of the last 35 years

Advertising

Kantar South Africa's Best Liked Ads of the last 35 years

Issued by Kantar 5 Dec 2019

Paying tribute to Erik du Plessis

Research

Paying tribute to Erik du Plessis

Issued by Kantar 29 Jan 2019

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Research

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

Ever feel this happy at work? You could be... Image © Leo Lintang –

Research

Why your workers want you to celebrate International Happiness Day

Leigh Andrews 20 Mar 2018

Marketing

Free happiness

Erik Du Plessis, Issued by Kantar 14 Mar 2018

#Newsmaker: Mzamo Masito, Google's new CMO for SSA

Marketing

#Newsmaker: Mzamo Masito, Google's new CMO for SSA

Jessica Tennant 26 Jan 2018

My generation failed to create loyalty

Research

My generation failed to create loyalty

Erik Du Plessis 22 Nov 2017

Introducing choice segmentation

Research

Introducing choice segmentation

Erik Du Plessis 26 Oct 2017

Erik Du Plessis

Advertising

A neuroscience study that is important to advertisers

Erik Du Plessis, Issued by Kantar 6 Jul 2017

Sergey Nivens © –

Marketing

Is your brain doing what you think it's doing?

Chris Brewer 20 Feb 2017

Research

Big step forward for Trump. Big step backward for research.

Erik Du Plessis 10 Nov 2016

Research

Neuroscience, brand equity and Coca-Cola

Erik Du Plessis 19 Jul 2016

Rational versus emotional decision-making (2016-status)

Marketing

Rational versus emotional decision-making (2016-status)

Erik Du Plessis 5 Jul 2016

About Neuroscience, whorehouses and advertising

Marketing

About Neuroscience, whorehouses and advertising

Erik Du Plessis 28 Jun 2016

AMPS is now officially dead

Research

AMPS is now officially dead

Chris Brewer 3 May 2016

Apidech Ninkhlai–

Research

Where the super growth brands grew (LSM 6 and 7)

Erik du Plessis and Neil Higgs 16 Feb 2016

Apidech Ninkhlai–

Research

Super growth brands - Do brands change advertisements too often?

Erik du Plessis and Neil Higgs 9 Feb 2016

How the top 10 growing brands grew (2010-2014)

Research

How the top 10 growing brands grew (2010-2014)

Erik du Plessis and Neil Higgs 2 Feb 2016

Research

Growth brand theory - the 2 million users gained club

Erik du Plessis and Neil Higgs 18 Jan 2016

Research

Big brand: Advertising investment strategy

Erik du Plessis and Neil Higgs 15 Dec 2015

Research

Big brand theory

Erik du Plessis and Neil Higgs 8 Dec 2015

How markets grew

Research

How markets grew

Erik du Plessis and Neil Higgs 26 Nov 2015

Research

The big brands and LSMs

Erik du Plessis and Neil Higgs 12 Nov 2015

Research

Our graduates

Erik du Plessis and Neil Higgs 3 Nov 2015

Your consumer is better educated now, and expects more from life

Research

Your consumer is better educated now, and expects more from life

Erik du Plessis and Neil Higgs 8 Sep 2015

We all live in a...

Research

We all live in a...

Erik du Plessis and Neil Higgs 26 Aug 2015

When last did you redefine your target market?

Research

When last did you redefine your target market?

Erik du Plessis and Neil Higgs 19 Aug 2015

Calculating the budget (Part 2)

Advertising

Calculating the budget (Part 2)

Chris Brewer 17 Aug 2015

Calculating the budget

Advertising

Calculating the budget

Chris Brewer 11 Aug 2015

The rural problem

Research

The rural problem

Erik du Plessis and Neil Higgs 29 Jul 2015

Power of electric

Research

Power of electric

Erik du Plessis and Neil Higgs 16 Jul 2015

All South Africans are living better than before

Research

All South Africans are living better than before

Erik du Plessis and Neil Higgs 3 Jul 2015

TNS and Millward Brown develop new way of thinking around socio-economic status in SA and Africa

Research

TNS and Millward Brown develop new way of thinking around socio-economic status in SA and Africa

Issued by Kantar 12 Jun 2014

Major research innovation launched - Quick LSMs

Research

Major research innovation launched - Quick LSMs

Issued by Kantar 11 Jun 2014

At last - a discussion on formalising neuromarketing in SA

Research

At last - a discussion on formalising neuromarketing in SA

Chris Moerdyk 15 Oct 2013

Creative and media: the re-bundling debate

Advertising

Creative and media: the re-bundling debate

Jos Scharrer 20 Aug 2010

Another boring weekend of Super 14 Rugby ads

Advertising

Another boring weekend of Super 14 Rugby ads

Erik du Plessis 18 May 2009

Technology

Branding, the mind and search

Gord Hotchkiss 6 Jun 2008

Research

SA researcher appointed visiting professor at Copenhagen Business School, Denmark

27 Aug 2007

Advertising

PVR: death of the 30-second TV ad?

Issued by AMASA 4 May 2007

Advertising

Conference to focus on advertising that works

5 Sep 2006

SAMRA Convention 2006

Finding the wisdom in research

Louise Marsland 14 Mar 2006

Research

New Managing Director for Millward Brown South Africa

18 May 2005

Advertising

SA advertising barometer launched

16 Mar 2005

Branding

Erik du Plessis invited to speak at major branding conference

16 Dec 2002