In previous articles, we have shown that the lifestyle of South Africans has improved significantly over the past decade. More people in the population; generally higher LSMs; more electrified and so on.
One would expect that these changes in the SA society would show up in changes in markets. It does...
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SA Marketing Magazine is a joint effort by Neil Higgs and Erik du Plessis to provide marketing insights for companies to use as the basis for marketing strategies.
Go to: http://www.samktmag.com/
