Chris Moerdyk

Marketing analyst, advisor & media commentator
Location:Cape Town, South Africa

Profile

Apart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Email Chris on moc.liamg@ckydreom and follow him on Twitter at @chrismoerdyk.
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Current employment

Marketing Analyst
Moerdyk Marketing - www.chrismoerdyk.com
Present
Covid-19 boosts trust in traditional mass media

The coronavirus pandemic has illustrated very clearly the importance and reliability of traditional mass media while at the same time showing up the flaws and dangers of online social platforms...

By Chris Moerdyk, Issued by Chris Moerdyk 21 Jul 2020

Don't listen to the post-corona marketing hysteria

If history is anything to go by, the marketing world is about to be inundated with a tsunami of dodgy advice on advertising and public relations in a post-Covid-19 consumer world. Be careful. Be afraid...

By Chris Moerdyk, Issued by Chris Moerdyk 17 Jun 2020

Let's talk about marketing after corona

Marketing, especially advertising, social media and sponsorship, is going to change radically even when Covid-19 is completely defeated...

By Chris Moerdyk, Issued by Chris Moerdyk 15 May 2020

Will the mass media learn anything from Covid-19?

Hopefully our mass media will have learnt some hard lessons for this pandemic. And that is to stick to facts. Report on news instead of indulging in ill-considered speculation and guesswork...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Apr 2020

Covid-19: Secure online advice, mentoring and workshop facilitating

Please contact me for a chat or WhatsApp conversation for any marketing advice, mentoring or facilitating virtual meetings, workshops or anything else requiring gatherings of people...

By Chris Moerdyk, Issued by Chris Moerdyk 23 Mar 2020

Marketing is in chaos. Especially advertising, PR and sponsorship

The marketing environment in South Africa is in chaos. There is no other way of describing the loss of R50bn a year through ill-considered strategy, bad advertising and lack of research...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Feb 2020

Great brands were born in bad economic times

So, it's bad times for business and not a good time to create new products and brands? Wrong, wrong, wrong! History has shown that nothing stirs ingenuity like a bad economy...

By Chris Moerdyk, Issued by Chris Moerdyk 24 Jan 2020

Choosing a brand name is a minefield

One of the first things every modern entrepreneur has to do before wheeling his Volkswagen beetle out into the driveway so he can turn his garage into an office, is to think global...

By Chris Moerdyk, Issued by Chris Moerdyk 11 Dec 2019

Stop telling customers that you care

One of the most important things a company can do these days, is to resist the temptation to put one of those silly corporate mission statements or customer care plaques on the wall of their reception area...

By Chris Moerdyk, Issued by Chris Moerdyk 19 Nov 2019

Human beings are the world's worst communicators

Contrary to popular belief, mostly by MDs and CEOs, the vast majority of people who think they know how to communicate, actually haven't a clue...

By Chris Moerdyk, Issued by Chris Moerdyk 22 Aug 2019

South Africa's most media-savvy business leaders

It is astounding how many captains of industry in South Africa shy away from the media instead of realising the enormous benefits of creating direct personal relationships...

By Chris Moerdyk, Issued by Chris Moerdyk 21 Jun 2019

In tough times it pays to plan for things going wrong

Getting more business, staying in profit or just plain surviving, depends a lot on planning for things going wrong and knowing how to react quickly and properly...

By Chris Moerdyk, Issued by Chris Moerdyk 28 May 2019

One-on-one coaching - Marketing, advertising, PR, boards

I have been in the communications business for almost 50 years and instead of retiring I intend offering one-on-one coaching to anyone who needs it in the marketing industry...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Apr 2019

10 years later and still the same PR mistakes

A decade ago, I posted the following warning and the situation has now worsened considerably with far too many companies still stuck in the past and wondering why their sales are struggling...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Mar 2019

PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

How to get masses of free publicity

With traditional mass media advertising so expensive these days some clever marketers are finding ways of vastly increasing their impact and reach...

By Chris Moerdyk, Issued by Chris Moerdyk 18 Jan 2019

The future of mass media and advertising

It is usually folly to indulge in any form of crystal ball-gazing when it comes to the future of mass media and their relationships with the advertising world, but I have, for the past few months, been trying to arrive at what I think are some fairly logical conclusions...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Nov 2018

The value of PR in the new media space

The value of public relations is increasing by leaps and bounds in the overall marketing mix thanks to a combination of social media and a move by marketers to engage directly with their customers...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Oct 2018

A great new way of getting consumers to love your brand

Never before in the history of mankind has it been more difficult to get public attention as it is right now. And its driving brand managers to distraction...

By Chris Moerdyk, Issued by Chris Moerdyk 26 Sep 2018

Protect your reputation before it is attacked

The vast majority of the value of companies today is in their reputational goodwill. The risk of losing this value is now acknowledged as the "risk of all risks"...

By Chris Moerdyk, Issued by Chris Moerdyk 23 Aug 2018

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