Your consumer is better educated now, and expects more from life

8 Sep 2015

It was banned by the National Party in 1980. It was the number one song on the UK, USA and other hit parades in 1979. It was the ANC Youth League's battle song. It is remembered as "We don't need no education." If you are under 40 now, the song was before your time...

Click here to hear the song in question.

There are three times as many people with university degrees and three times as many people with Matric as what there was in 1997.

Your consumer is better educated now, and expects more from life

One can only imagine the strain that this increase in levels of education has placed on the economic system.

Theoretically, there should now be three times as many schools and three times as many university facilities and three times as many teachers and professors as what there was fifteen years ago.

Click here to view the article in full, and here for more information on the authors' availability to do keynote talks at company strategy conferences.

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Erik du Plessis and Neil Higgs

About Erik du Plessis and Neil Higgs

Erik and Neil are the 'old folk' of marketing, with a mountain of experience between them. They love watching brands grow, have seen brands die and have consulted with nearly every major brand in SA at some stage. They have published papers in accredited journals, won awards and are honorary members of AMASA and SAMRA. They've also talked at major international conferences as well as local keynote talks on the state of the market.