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Where the super growth brands grew (LSM 6 and 7)

Determining (thinking about!) your brand's target market, it is important to know where the market is growing, and from where the growth brands are getting their growth.

By Erik du Plessis and Neil Higgs

16 Feb 2016

Apidech Ninkhlai– 123RF.com

All possible useful measures need to be considered. As a start, we looked at LSMs and the super growth brands we identified in a previous article as the brands that gained more than two million users over the period.

This week, we offer a breakdown of which LSM group these gains came from...

Click here to view the article in full, and here for more information on the authors' availability to do keynote talks at company strategy conferences.

*Note that Bizcommunity staff and management do not necessarily share the views of its contributors - the opinions and statements expressed herein are solely those of the author.*

Source: SA Marketing Magazine

SA Marketing Magazine is a joint effort by Neil Higgs and Erik du Plessis to provide marketing insights for companies to use as the basis for marketing strategies.

Go to: http://www.samktmag.com/

Erik du Plessis and Neil Higgs

About Erik du Plessis and Neil Higgs

Erik and Neil are the 'old folk' of marketing, with a mountain of experience between them. They love watching brands grow, have seen brands die and have consulted with nearly every major brand in SA at some stage. They have published papers in accredited journals, won awards and are honorary members of AMASA and SAMRA. They've also talked at major international conferences as well as local keynote talks on the state of the market.