All possible useful measures need to be considered. As a start, we looked at LSMs and the super growth brands we identified in a previous article as the brands that gained more than two million users over the period.
This week, we offer a breakdown of which LSM group these gains came from...
Click here to view the article in full, and here for more information on the authors' availability to do keynote talks at company strategy conferences.
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SA Marketing Magazine is a joint effort by Neil Higgs and Erik du Plessis to provide marketing insights for companies to use as the basis for marketing strategies.
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