Our news is changing, our media is changing, and the very way in which we communicate is evolving...
1 Aug 2019
With the power of mobile devices, the idea of sending out press releases is simply behind the times. Younger audiences are all about instant gratification – wanting what they want when they want it.
Traditional outward-bound PR is outdated and brands should meet audiences where they’re consuming content. This will ensure marketing professionals are one step ahead and futureproofing their brands for today’s digital tech-savvy consumer.
Author Michael Smorenburg took attendees of the Red & Yellow School's first lunchtime lecture of the year post-July holidays on a journey from fact to fiction and back again in describing his personal writing process...
Michael Gullan is the Managing Director and founder of Gullan&Gullan Advertising. He has more than two decades experience at creating value for brands on client accounts from food and beverage, to cosmetics, mail order, medical, publishing and financial services. Contact Michael directly on moc.nallugdnanallug@leahcim or 011 887 6591.
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